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Smiths Crisps

brand-locked demand (top 5 brands take 100% of clicks) — Smiths Crisps doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 45Growth 23Conversion 92Competition 15Returns 100Price range 55Avg price 76Brand share 0Review moat 38Quality gap 19
This niche Category average

Is Smiths Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smiths Crisps is a £237K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Smiths Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 11.3% of searches end in a purchase.

£237K

revenue / yr

Units sold / yr15K
Search volume / yr-4.9%135K
Conversion rate11.3%
Avg price£15.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 30
Top-5 product click share83%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement44%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews2,660

Top Smiths Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£36K£71K£107K£142K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Smiths78%
  • Concept4u11%
  • VR ANGLE6%
  • Generic6%
  • Open — no brand owns it (0%)

Smiths Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR11.3%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,660Avg BSR#90
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Top Smiths Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bacon fries86K/yr
  • smiths bacon fries15K/yr
  • scampi fries and bacon fries14K/yr
  • bacon fries 24 pack12K/yr
  • bacon fries 24 pack pub card4K/yr
  • scampi fries pub card3K/yr

What reviews say buyers love and hate about Smiths Crisps

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Taste-Overall30%

Amazing snacks

Advertised Vs Actual Product16%

As described

Crispiness13%

Great crunchiness

Value For Money13%

Excellent value for money

Quality-Overall12%

Great product

What buyers complain about

93% of reviews
Flavor14%

No flavour whatsoever

Crispiness14%

The crisps were rolled into an envelope to deliver and are quite crushed

Taste-Overall14%

BUT the bacon fries taste awful

Powdered/Crumbled14%

Smashed into small box, inedible and reduced to crumbs

Size-Overall14%

Small bags

Common Smiths Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smiths Crisps 42/100 on Amazon United Kingdom — Skip it. The niche generates £237K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Smiths Crisps on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.5× the quietest.