Skip to content

Smiths Crisps

Fail

The top 5 brands take 100% of clicks, so Smiths Crisps is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£237K/yr135K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
83%top-5 click share · 4 brands · 30 sellers

Flapen Score

Smiths Crisps against its category

The dotted line is the Grocery average. Past it, Smiths Crisps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiths Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smiths Crisps 135K times last year and spent an estimated £237K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
11.3%
Market size, estimated
£237Ka year
Peak month
December3.5× the quietest month
Top search term
bacon fries86K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £8.00 to £23.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £15.52 that is £19K to £23K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£8.00–£23.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Snack Foods. It carries 2,660 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#90in Snack Foods
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,660per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Smiths Crisps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Smiths78%
  • Concept4u11%
  • VR ANGLE6%
  • Generic6%
  • Open — no brand owns it (0%)

Demand

Smiths Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Smiths Crisps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bacon fries86K/yr
  • smiths bacon fries15K/yr
  • scampi fries and bacon fries14K/yr
  • bacon fries 24 pack12K/yr
  • bacon fries 24 pack pub card4K/yr
  • scampi fries pub card3K/yr

Reviews and returns

What reviews say buyers love and hate about Smiths Crisps

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“No flavour whatsoever”
A buyer, on “Flavor”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Smiths Crisps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data