Is smiths crisps profitable to sell on Amazon United Kingdom?

The niche generates £237K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (42/100).

How competitive is the smiths crisps niche?

4 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smiths crisps?

Top complaints mined from reviews: Flavor, Crispiness, Taste-Overall. The return rate is 0.0%.

When does demand for smiths crisps peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the smiths crisps niche?

Listings span £8.00–£23.45; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.

smiths crisps

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.52

avg listing price — sweet spot $15–$100

Price range

Good£8.00–£23.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£237K

£237K/yr · 135K searches

Review moat

Okay2,660.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, smiths crisps is a £237K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

smiths crisps market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £194K–£233K; units × avg price
Conversion rate: 11.3%
Avg BSR: #90
Page quality: 0%
Prime: 33%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Smiths78%
Concept4u11%
VR ANGLE6%
Generic6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top smiths crisps search terms

bacon fries86K/yr -9.8%9.3% conv.
smiths bacon fries15K/yr -6.7%7.2% conv.
scampi fries and bacon fries14K/yr +13.2%7.8% conv.
bacon fries 24 pack12K/yr -17.4%9.9% conv.
bacon fries 24 pack pub card4K/yr +36.4%5.3% conv.
scampi fries pub card3K/yr +104.9%3.5% conv.

All search terms

Top smiths crisps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smiths Savoury Selection Bacon Fries 24g (Case of 24)

Smiths£15.054.7★20,395 rev

Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)

Smiths£23.454.8★188 rev

Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]

Concept4u£11.494.3★208 rev

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (24 x Bacon Fries)

VR ANGLE£17.944.7★41 rev

Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)

Smiths£14.434.5★96 rev

Newest

by launch date

Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (Mega Pub Car)

Generic£20.722 rev

2mo ago

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (4 Scampi x 4 Bacon)

Generic£8.004 rev

2mo ago

Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)

Smiths£14.4396 rev

1y ago

Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)

Smiths£23.45188 rev

1y ago

Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]

Concept4u£11.49208 rev

2y ago

What buyers say about smiths crisps

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Amazing snacks”

Advertised Vs Actual Product16%

“As described”

Crispiness13%

“Great crunchiness”

Value For Money13%

“Excellent value for money”

Quality-Overall12%

“Great product”

Baking4%

“Bacon snacks”

Gifting Purpose4%

“Great present for my husband who loves these”

Flavor3%

“flavour was perfect”

Ease Of Use2%

“Just what I wanted handy”

What buyers complain about

Flavor14%

“No flavour whatsoever”

Crispiness14%

“The crisps were rolled into an envelope to deliver and are quite crushed”

Taste-Overall14%

“BUT the bacon fries taste awful”

Powdered/Crumbled14%

“Smashed into small box, inedible and reduced to crumbs”

Size-Overall14%

“Small bags”

Oily/Greasy14%

“this order, many of the bags were crushed and the fries themselves were greasy when the ones Ive had before have been dryer and crispier”

Durability7%

“didn't last long”

Common questions

Is smiths crisps profitable to sell on Amazon United Kingdom?: The niche generates £237K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (42/100).
How competitive is the smiths crisps niche?: 4 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smiths crisps?: Top complaints mined from reviews: Flavor, Crispiness, Taste-Overall. The return rate is 0.0%.
When does demand for smiths crisps peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the smiths crisps niche?: Listings span £8.00–£23.45; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.