Smiths Crisps
FailThe top 5 brands take 100% of clicks, so Smiths Crisps is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £237K/yr135K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 30 sellers
Flapen Score
Smiths Crisps against its category
The dotted line is the Grocery average. Past it, Smiths Crisps is stronger. Inside it, weaker.
Market
The Smiths Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smiths Crisps 135K times last year and spent an estimated £237K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £237Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- bacon fries86K searches a year
02 · Price
A sale here is worth £15.52.
Listings sell for £15.52 on average, from £8.00 to £23.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £15.52 that is £19K to £23K a year per listing.
- Average price
- £15.52inside the $15 to $100 sweet spot
- Price range
- £8.00–£23.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £19K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Snack Foods. It carries 2,660 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Snack Foods
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,660per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Smiths Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smiths Savoury Selection Bacon Fries 24g (Case of 24)
- Price
- £15.05
- Rating
- 4.7/5
- Reviews
- 20,395
- Age
- 16y ago

Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)
- Price
- £23.45
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 1y ago
![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)
Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 2y ago

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (24 x Bacon Fries)
- Price
- £17.94
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3y ago

Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)
- Price
- £14.43
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
Trending
90-day click momentum
Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (Mega Pub Car)
- Price
- £20.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (4 Scampi x 4 Bacon)
- Price
- £8.00
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (24 x Bacon Fries)
- Price
- £17.94
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3y ago
![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)
Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 2y ago

Smiths Savoury Selection Bacon Fries 24g (Case of 24)
- Price
- £15.05
- Rating
- 4.7/5
- Reviews
- 20,395
- Age
- 16y ago
Newest
by launch date
Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (Mega Pub Car)
- Price
- £20.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Smiths Scampi and Bacon Fries Bacon Fries 24g and Scampi Fries 27g Pub Card Bundle Snack With Lemon & Bacon Flavored for Light Snack (4 Scampi x 4 Bacon)
- Price
- £8.00
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Smiths Savoury Snacks Bundle Scampi Fries & Bacon Fries (24 Bags Total)
- Price
- £14.43
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago

Smiths Savoury Snacks Pub Card Bundle Scampi Fries 24 x 27g and Bacon Fries 24 x 24g Pubcard Mix Pack (48 Bags Total)
- Price
- £23.45
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 1y ago
![Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]](https://m.media-amazon.com/images/I/51kRQzUKnrL.jpg)
Smith Bacon Fries 24g x 12 Pack - Crunchy Bacon Fries Flavor Savoury Selection Cereal Snack Ideal for All Types of Drinks [Packaging may vary]
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Smiths78%
- Concept4u11%
- VR ANGLE6%
- Generic6%
- Open — no brand owns it (0%)
Demand
Smiths Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Smiths Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bacon fries86K/yr
- smiths bacon fries15K/yr
- scampi fries and bacon fries14K/yr
- bacon fries 24 pack12K/yr
- bacon fries 24 pack pub card4K/yr
- scampi fries pub card3K/yr
Reviews and returns
What reviews say buyers love and hate about Smiths Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No flavour whatsoever
The crisps were rolled into an envelope to deliver and are quite crushed
BUT the bacon fries taste awful
No taste of bacon at all
Smashed into small box, inedible and reduced to crumbs
Small bags
Love
Amazing snacks
Great tasting
very tasty
As described
just what we ordered
Product is as described
Great crunchiness
Fresh crispy crisps
If you like full flavour crisps you will love these
Excellent value for money
Good value for money
Delicious value for money
Great product
Quality
Quality, quantity, bigger family packs, and bulk buys
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smiths Crisps questions
Answered from the same tracked data.









