smints box of 12 sugar free
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Good576.59avg incumbent reviews — the moat a new listing must climb
Market size
Good£295K£295K/yr · 195K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.69–£17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smints box of 12 sugar free is a £295K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smints box of 12 sugar free market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £234K–£280K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 4.4%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Smint77%
- ZOPPER13%
- KYNZA7%
- BBL Bada Business Limited3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top smints box of 12 sugar free search terms
- smint88K/yr
- smints54K/yr
- smints box of 12 sugar free25K/yr
- smints mints16K/yr
- smints 150 xl multipack9K/yr
- smint xxl4K/yr
Top smints box of 12 sugar free products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin
Smint£13.924.7★2,347 rev
Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles
Smint£17.914.8★492 rev
Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins
Smint£15.654.8★1,022 rev
Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser
Smint£6.984.7★2,347 rev
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
KYNZA£5.475.0★8 rev
Newest
by launch date
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Long Lasting Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Spearmint)
KYNZA£5.352 rev
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
KYNZA£5.478 rev
SMINT Sugar Free Mints XXL - Smint Mix Flavor Strawberry Spearmint Sweet Mint Peppermint - 36 Mints Tin Pack of 4
ZOPPER£5.82107 rev
SMINT Sugar free Mints 8G - The Breath Freshening Mint with Xylitol - perfect for discreet refreshment Pack of 6
ZOPPER£7.4661 rev
SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4
ZOPPER£5.8826 rev
Trending
90-day click momentumSmint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Long Lasting Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Spearmint)
KYNZA£5.354.5★
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
KYNZA£5.475.0★
SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4
ZOPPER£5.884.6★
Smint Sugar Free Mints Tin (Peppermint) XXL Pack of 1
Smint£1.693.7★
Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles
Smint£17.914.8★
What buyers say about smints box of 12 sugar free
What buyers praise and complain about, mined from review topics.What buyers love
“good value for money”
“Taste great”
“Excellent as predicted”
“Love the sugar free option”
“Just as advert thank you”
“Minty fresh”
“Excellent quality mints with a strong flavour”
“are a brilliant size”
“refreshing and great storage that does no open in bag”
“they are sugar free”
What buyers complain about
“Wrong size tins”
“Expensive”
“They taste different”
“they smell a bit funky”
“barely any mintiness”
“My mouth gets dry quite often”
“theyre a completely different colour”
“wish packaging was more sustainable”
“Most of the shops have switched to the newer Smint which I really dont like because they are too hard”
“don't last anywhere near 2 hours freshness”
Common questions
- Is smints box of 12 sugar free profitable to sell on Amazon United Kingdom?
- The niche generates £295K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the smints box of 12 sugar free niche?
- 4 brands and 88 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smints box of 12 sugar free?
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- When does demand for smints box of 12 sugar free peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the smints box of 12 sugar free niche?
- Listings span £1.69–£17.91; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.