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Smints Box of 12 Sugar Free

Fail

The top 5 brands take 100% of clicks, so Smints Box of 12 Sugar Free is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£295K/yr195K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
68%top-5 click share · 4 brands · 88 sellers

Flapen Score

Smints Box of 12 Sugar Free against its category

The dotted line is the Grocery average. Past it, Smints Box of 12 Sugar Free is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smints Box of 12 Sugar Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smints Box of 12 Sugar Free 195K times last year and spent an estimated £295K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
16.2%
Market size, estimated
£295Ka year
Peak month
February1.3× the quietest month
Top search term
smint88K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £1.69 to £17.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £9.34 that is £12K to £14K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£1.69–£17.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #169 within Confectionery. It carries 577 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#169in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Smints Box of 12 Sugar Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£118K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Smint77%
  • ZOPPER13%
  • KYNZA7%
  • BBL Bada Business Limited3%
  • Open — no brand owns it (0%)

Demand

Smints Box of 12 Sugar Free search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Smints Box of 12 Sugar Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smint88K/yr
  • smints54K/yr
  • smints box of 12 sugar free25K/yr
  • smints mints16K/yr
  • smints 150 xl multipack9K/yr
  • smint xxl4K/yr

Reviews and returns

What reviews say buyers love and hate about Smints Box of 12 Sugar Free

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.02

Wrong size tins

Small

was smaller size than advertised

Value For Money21%+1.15

Expensive

Over priced

a little pricey

Taste-Overall10%+0.98

They taste different

Unpleasant taste, not minty

taste like theyve been coated in something

Smell7%−0.05

they smell a bit funky

Flavor4%−0.01

barely any mintiness

Love

Value For Money29%+1.15

good value for money

Excellent value for money

Decent price

Taste-Overall25%+0.98

Taste great

Excellent mints

Great mint option

Quality-Overall10%−0.07

Excellent as predicted

Excellent quality

Product is great

Sweetness6%+0.72

Love the sugar free option

Great sweet tins

Sugar free too

Advertised Vs Actual Product6%+0.64

Just as advert thank you

As described

Works as should

FAQ

Common Smints Box of 12 Sugar Free questions

Answered from the same tracked data.