smarties bulk
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good765.73avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.49–£37.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 54K searches
According to Flapen's Amazon United Kingdom niche tracking, smarties bulk is a £30K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smarties bulk market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £64K–£77K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #357
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 9%
- Out of stock
- 19.5%
- Avg brand age
- 57 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
52
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Reese's30%
- Smarties25%
- Kidzbuzz23%
- KoalaKoi8%
- Joseph Dobson & Sons5%
- Gharana Swaad Ka Khazaana3%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 33 weeks — -27.8% search growth over the last 90 days.Top smarties bulk search terms
- smarties bulk26K/yr
- smarties tube17K/yr
- smarties 1kg9K/yr
- smarties giant tube3K/yr
Top smarties bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chocolate Beans 1 Kilo Bag
Reese's£9.294.4★911 rev
Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
Kidzbuzz£19.314.4★60 rev
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
Smarties£1.494.7★472 rev
Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
KoalaKoi£14.925.0★12 rev
SMARTIES Milk Chocolate Giant Tube 120g
Smarties£6.613.6★144 rev
Newest
by launch dateSmaarties Milk Chocolate Tubes 38g (Pack of 48) | Fun Colorful Candy-Coated Chocolates | Your Sweet Cravings | No Artificial Colors | Ideal for Kids Parties & Sweet Treats | On-the-Go Snacks
Gharana Swaad Ka Khazaana£37.438 rev
Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
KoalaKoi£14.9212 rev
Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
Kidzbuzz£19.3160 rev
SMARTIES Milk Chocolate Giant Tube 120g
Smarties£6.61144 rev
Barratt Jelly Beans (3kg Bag)
Barratt£12.732,753 rev
Trending
90-day click momentum
Smarties Giant Tube 130g
Nestlé£8.103.7★
Chocolate Beans 1 Kilo Bag
Reese's£9.294.4★
Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
Kidzbuzz£19.314.4★
Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
KoalaKoi£14.925.0★
Barratt Jelly Beans (3kg Bag)
Barratt£12.734.5★
What buyers say about smarties bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent value for money”
“They were perfect for the sweet cones”
“The quality of this jelly beans is very good”
“As expected”
“Lovely flavours”
“Smarties... Great taste, great crunch”
“A handy little box”
“Tiny little beans of addictive chewy sugar pops”
“the cakes and biscuits were enjoyed”
What buyers complain about
“not much taste”
“Lack of colours”
“Dont trust the description”
“Not much flavour”
“Not the usual mix hardly any dark beans”
“Very large bag”
“Read the poor reviews before you purchase”
“Hard to chew”
“Stale and discoloured”
“This is a scam”
Common questions
- Is smarties bulk profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 11 tracked products. 90-day search growth is -27.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the smarties bulk niche?
- 9 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in smarties bulk?
- Top complaints mined from reviews: Taste-Overall, Color, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the smarties bulk niche?
- Listings span £1.49–£37.43; the average listing price is £12.86 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.