Smarties Bulk
FailShoppers spend only $30K a year here, so Smarties Bulk is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £30K/yr54K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 52 sellers
Flapen Score
Smarties Bulk against its category
The dotted line is the Grocery average. Past it, Smarties Bulk is stronger. Inside it, weaker.
Market
The Smarties Bulk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smarties Bulk 54K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £30Ka year
- Top search term
- smarties bulk26K searches a year
02 · Price
A sale here is worth £12.86.
Listings sell for £12.86 on average, from £1.49 to £37.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.86 that is £1K to £3K a year per listing.
- Average price
- £12.86under the $15 to $100 sweet spot
- Price range
- £1.49–£37.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #357 within Baking Supplies. It carries 766 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 36%
- Out of stock, average day
- 19.5%
- Average rank
- #357in Baking Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 766per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Smarties Bulk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chocolate Beans 1 Kilo Bag
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 15y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago

Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

SMARTIES Milk Chocolate Giant Tube 120g
- Price
- £6.61
- Rating
- 3.6/5
- Reviews
- 144
- Age
- 5y ago
Trending
90-day click momentum
Smarties Giant Tube 130g
- Price
- £8.10
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 12y ago

Chocolate Beans 1 Kilo Bag
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 15y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Barratt Jelly Beans (3kg Bag)
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 2,753
- Age
- 10y ago
Newest
by launch date
Smaarties Milk Chocolate Tubes 38g (Pack of 48) | Fun Colorful Candy-Coated Chocolates | Your Sweet Cravings | No Artificial Colors | Ideal for Kids Parties & Sweet Treats | On-the-Go Snacks
- Price
- £37.43
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago

Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix
- Price
- £14.92
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)
- Price
- £19.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

SMARTIES Milk Chocolate Giant Tube 120g
- Price
- £6.61
- Rating
- 3.6/5
- Reviews
- 144
- Age
- 5y ago

Barratt Jelly Beans (3kg Bag)
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 2,753
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
52
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Reese's30%
- Smarties25%
- Kidzbuzz23%
- KoalaKoi8%
- Joseph Dobson & Sons5%
- Gharana Swaad Ka Khazaana3%
- Open — no brand owns it (3 brands, 6%)
Demand
Smarties Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked
Search terms
Top Smarties Bulk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smarties bulk26K/yr
- smarties tube17K/yr
- smarties 1kg9K/yr
- smarties giant tube3K/yr
Reviews and returns
What reviews say buyers love and hate about Smarties Bulk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not much taste
this batch has a chemical after taste
They taste wrong
Lack of colours
Unusual taste and colour, not like in the picture
They were basically full of green ones, very disappointed
Dont trust the description
Nothing like the photo or the description
Not as described
Not much flavour
flavours
The original flavour has been lost due to regulations changing the formula I assume
Not the usual mix hardly any dark beans
Definitely not of equal proportion
Love
Great taste
Delicious Jelly beans
Taste is as expected
Excellent value for money
Good price
Excellent amount for the money
They were perfect for the sweet cones
the amount of sweets was fabulous
Great sweets
The quality of this jelly beans is very good
Excellent product
Good Quality
As expected
just right
Just the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smarties Bulk questions
Answered from the same tracked data.









