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Smarties Bulk

Fail

Shoppers spend an estimated $30K a year here, so Smarties Bulk is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£30K/yr54K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
82%top-5 click share · 9 brands · 52 sellers

Flapen Score

Smarties Bulk against its category

The dotted line is the Grocery average. Past it, Smarties Bulk is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smarties Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smarties Bulk 54K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
4.4%
Market size, estimated
£30Ka year
Top search term
smarties bulk26K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £1.49 to £37.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.86 that is £1K to £3K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£1.49–£37.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #357 within Baking Supplies. It carries 766 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
36%
Out of stock, average day
19.5%
Average rank
#357in Baking Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Smarties Bulk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

52

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

6%

  • Reese's30%
  • Smarties25%
  • Kidzbuzz23%
  • KoalaKoi8%
  • Joseph Dobson & Sons5%
  • Gharana Swaad Ka Khazaana3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Smarties Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Smarties Bulk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smarties bulk26K/yr
  • smarties tube17K/yr
  • smarties 1kg9K/yr
  • smarties giant tube3K/yr

Reviews and returns

What reviews say buyers love and hate about Smarties Bulk

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not much taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smarties Bulk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data