How competitive is the Smarties Bulk niche on Amazon United Kingdom?

9 brands and 52 sellers compete in Smarties Bulk on Amazon United Kingdom. The top 5 Smarties Bulk products take 82% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Smarties Bulk niche?

Smarties Bulk sells for £12.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.49–£37.43. The average incumbent carries 766 reviews — the moat a new listing must climb.

Smarties Bulk

a small market ($30K/yr) — Smarties Bulk doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Smarties Bulk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smarties Bulk is a £30K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.

Smarties Bulk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.8% over the last 90 days and 4.4% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr6K

Search volume / yr-27.8%54K

Conversion rate4.4%

Avg price£12.86

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 52

Top-5 product click share82%

Open market9%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Smarties Bulk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chocolate Beans 1 Kilo Bag

Price: £9.29
Rating: 4.4/5
Reviews: 911
Age: 15y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)

Price: £19.31
Rating: 4.4/5
Reviews: 60
Age: 3y ago

Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes

Price: £1.49
Rating: 4.7/5
Reviews: 472
Age: 14y ago

Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix

Price: £14.92
Rating: 5.0/5
Reviews: 12
Age: 1y ago

SMARTIES Milk Chocolate Giant Tube 120g

Price: £6.61
Rating: 3.6/5
Reviews: 144
Age: 5y ago

Newest

by launch date

Smaarties Milk Chocolate Tubes 38g (Pack of 48) | Fun Colorful Candy-Coated Chocolates | Your Sweet Cravings | No Artificial Colors | Ideal for Kids Parties & Sweet Treats | On-the-Go Snacks

Price: £37.43
Rating: 4.4/5
Reviews: 8
Age: 1y ago

Smarty Mini Mix-In 500g - Chocolate beans for Decorating and Baking ice cream milkshakes hot chocolate cakes waffles and cupcakes mix

Price: £14.92
Rating: 5.0/5
Reviews: 12
Age: 1y ago

Smarties Tube MIlk Chocolate Gems Nestle Smarties Tubes (24)

Price: £19.31
Rating: 4.4/5
Reviews: 60
Age: 3y ago

SMARTIES Milk Chocolate Giant Tube 120g

Price: £6.61
Rating: 3.6/5
Reviews: 144
Age: 5y ago

Barratt Jelly Beans (3kg Bag)

Price: £12.73
Rating: 4.5/5
Reviews: 2,753
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Reese's30%
Smarties25%
Kidzbuzz23%
KoalaKoi8%
Joseph Dobson & Sons5%
Gharana Swaad Ka Khazaana3%
Open — no brand owns it (3 brands, 6%)

Smarties Bulk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR4.4%Products11Brands9Top 5 Brands91%OOS Rate19.5%Rating4.3★Reviews766Avg BSR#357

Top Smarties Bulk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smarties bulk26K/yr -1.3%3.8% conv.
smarties tube17K/yr -62.0%11.4% conv.
smarties 1kg9K/yr -38.5%2.6% conv.
smarties giant tube3K/yr -73.0%0.8% conv.

What reviews say buyers love and hate about Smarties Bulk

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall29%

“Great taste”

Value For Money26%

“Excellent value for money”

Sweetness11%

“They were perfect for the sweet cones”

Quality-Overall6%

“The quality of this jelly beans is very good”

Advertised Vs Actual Product6%

“As expected”

What buyers complain about

75% of reviews

Taste-Overall25%

“not much taste”

Color9%

“Lack of colours”

Advertised Vs Actual Product8%

“Dont trust the description”

Flavor6%

“Not much flavour”

Blend/Ratio6%

“Not the usual mix hardly any dark beans”

Common Smarties Bulk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smarties Bulk 39/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 11 tracked products. Search demand moved -27.8% over the last 90 days.

Smarties Bulk buyers on Amazon United Kingdom complain most about Taste-Overall, Color, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.