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Smarties Bulk

Fail

Shoppers spend only $30K a year here, so Smarties Bulk is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£30K/yr54K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
82%top-5 click share · 9 brands · 52 sellers

Flapen Score

Smarties Bulk against its category

The dotted line is the Grocery average. Past it, Smarties Bulk is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smarties Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smarties Bulk 54K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
4.4%
Market size, estimated
£30Ka year
Top search term
smarties bulk26K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £1.49 to £37.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.86 that is £1K to £3K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£1.49–£37.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #357 within Baking Supplies. It carries 766 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
36%
Out of stock, average day
19.5%
Average rank
#357in Baking Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Smarties Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Reese's30%
  • Smarties25%
  • Kidzbuzz23%
  • KoalaKoi8%
  • Joseph Dobson & Sons5%
  • Gharana Swaad Ka Khazaana3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Smarties Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Smarties Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smarties bulk26K/yr
  • smarties tube17K/yr
  • smarties 1kg9K/yr
  • smarties giant tube3K/yr

Reviews and returns

What reviews say buyers love and hate about Smarties Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.17

not much taste

this batch has a chemical after taste

They taste wrong

Color9%−0.09

Lack of colours

Unusual taste and colour, not like in the picture

They were basically full of green ones, very disappointed

Advertised Vs Actual Product8%

Dont trust the description

Nothing like the photo or the description

Not as described

Flavor6%−0.05

Not much flavour

flavours

The original flavour has been lost due to regulations changing the formula I assume

Blend/Ratio6%−0.07

Not the usual mix hardly any dark beans

Definitely not of equal proportion

Love

Taste-Overall29%+0.17

Great taste

Delicious Jelly beans

Taste is as expected

Value For Money26%+3.37

Excellent value for money

Good price

Excellent amount for the money

Sweetness11%+0.44

They were perfect for the sweet cones

the amount of sweets was fabulous

Great sweets

Quality-Overall6%+0.27

The quality of this jelly beans is very good

Excellent product

Good Quality

Advertised Vs Actual Product6%

As expected

just right

Just the job

FAQ

Common Smarties Bulk questions

Answered from the same tracked data.