Smarties
FailThe top 5 brands take 100% of clicks, so Smarties is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £171K/yr173K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 60 sellers
Flapen Score
Smarties against its category
The dotted line is the Grocery average. Past it, Smarties is stronger. Inside it, weaker.
Market
The Smarties market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smarties 173K times last year and spent an estimated £171K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 14.5% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £171Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- smarties144K searches a year
02 · Price
A sale here is worth £6.79.
Listings sell for £6.79 on average, from £1.49 to £16.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.79 that is £20K to £27K a year per listing.
- Average price
- £6.79under the $15 to $100 sweet spot
- Price range
- £1.49–£16.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Chocolate Candy. It carries 444 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #522in Chocolate Candy
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 444per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Smarties products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago

Smarties Hexatube 4x38g 152g
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 4y ago

Smarties Milk Chocolate Sharing Bag 8 x 105 g
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 4y ago

Smarties Milk Chocolate Sharing Pouch 118g
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 8y ago

Smarties Milk Chocolate Tubes Multipack Colourful Chocolate Sweets 24 x 38g
- Price
- £16.72
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 12y ago
Trending
estimated 90-day click momentum
Chocolate Beans 1 Kilo Bag
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 15y ago

Smarties Hexatube 4x38g 152g
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 4y ago

Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago

Smarties Milk Chocolate Sharing Pouch 118g
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 8y ago

Smarties Milk Chocolate Sharing Bag 8 x 105 g
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 4y ago
Newest
by launch date
Smarties Milk Chocolate Sharing Bag 8 x 105 g
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 4y ago

Smarties Hexatube 4x38g 152g
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 4y ago

Smarties Milk Chocolate Sharing Pouch 118g
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 426
- Age
- 8y ago

Smarties Milk Chocolate Tubes Multipack Colourful Chocolate Sweets 24 x 38g
- Price
- £16.72
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 12y ago

Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Smarties96%
- Reese's4%
Demand
Smarties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Smarties search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smarties144K/yr
- smarties tube17K/yr
- chocolate tubes6K/yr
Reviews and returns
What reviews say buyers love and hate about Smarties
We read the reviews and the return reasons for every product selling here.
“They taste wrong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smarties questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









