Smart Water
FailThe top 5 brands take 97% of clicks, so Smart Water is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £120K/yr99K searches / yr
- 90-day growth
- +52.8%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 45 sellers
Flapen Score
Smart Water against its category
The dotted line is the Grocery average. Past it, Smart Water is stronger. Inside it, weaker.
Market
The Smart Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Water 99K times last year and spent an estimated £120K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +52.8%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £120Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- smart water79K searches a year
02 · Price
A sale here is worth £11.89.
Listings sell for £11.89 on average, from £2.40 to £19.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.89 that is £18K to £24K a year per listing.
- Average price
- £11.89under the $15 to $100 sweet spot
- Price range
- £2.40–£19.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Water. It carries 1,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Water
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,385per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Smart Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glacéau Smartwater 24x600ml Clear
- Price
- £15.57
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 5y ago

Glacéau Smartwater Still 12 x 600 ml
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 1,750
- Age
- 10y ago

Glacéau Smartwater Still 24 x 600 ml
- Price
- £13.61
- Rating
- 4.7/5
- Reviews
- 1,137
- Age
- 9y ago

Glaceau Still Smart Water - 24x600ml
- Price
- £13.74
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 7y ago

(24 Pack) Glaceau Smart Water - 600ml
- Price
- £15.99
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 11y ago
Trending
90-day click momentum
Glaceau Still Smart Water - 24x600ml
- Price
- £13.74
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 7y ago

12 x 850ml Smart Spring Still Distilled Water Sports Cap Natural Drink Healthy
- Price
- £19.25
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 5y ago

Glacéau Smartwater Still 24 x 600 ml
- Price
- £13.61
- Rating
- 4.7/5
- Reviews
- 1,137
- Age
- 9y ago

Glacéau Smartwater Still 12 x 600 ml
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 1,750
- Age
- 10y ago

Alkaline Ionised Spring Water pH9+ (6x 600ml) Purified with Electrolytes Clean and Smooth Taste ACTIPH Water
- Price
- £4.77
- Rating
- 4.4/5
- Reviews
- 839
- Age
- 6y ago
Newest
by launch date
12 x 850ml Smart Spring Still Distilled Water Sports Cap Natural Drink Healthy
- Price
- £19.25
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 5y ago

Glacéau Smartwater 24x600ml Clear
- Price
- £15.57
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 5y ago

AQUA Carpatica Pure Natural Still Mineral Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable 500 ml (Pack of 6)
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 7,547
- Age
- 6y ago

Alkaline Ionised Spring Water pH9+ (6x 600ml) Purified with Electrolytes Clean and Smooth Taste ACTIPH Water
- Price
- £4.77
- Rating
- 4.4/5
- Reviews
- 839
- Age
- 6y ago

Glaceau Still Smart Water - 24x600ml
- Price
- £13.74
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
45
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Glacéau52%
- smartwater28%
- Coca-Cola9%
- KRISP4%
- Aqua Carpatica4%
- ActiPH3%
Demand
Smart Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Smart Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart water79K/yr
- smart water 24 x 600 ml13K/yr
- smartwater6K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite expensive
A bit on the expensive side
But have found sometimes it can be ridiculously priced
It's just water
It took a while to water it down to suss out it is in fact the water making me gip
It's water
Ph not as advertised
Not doing what it says
It seems to taste a bit different in a good way
Disappointed 😞 I was just about to start reordering this water then I read the reviews about the nasty taste
Was left outside my door and eas heavy and i am 67
Love
GOOD TASTING WATER
Great taste
DOES TASTE NICE THOUGH
Good value
Fantastic value for money
Great value for money
Very good quality water
Excellent product
Reasonable price for quality
Handy to have to take to work
Very handy carry around
So easy to drink and refreshing
refreshing
Pure and refreshing
very refreshing if drank when cooled
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Water questions
Answered from the same tracked data.









