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Smart Water

Fail

The top 5 brands take 97% of clicks, so Smart Water is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£120K/yr99K searches / yr
90-day growth
+52.8%search demand this quarter
Competition
85%top-5 click share · 6 brands · 45 sellers

Flapen Score

Smart Water against its category

The dotted line is the Grocery average. Past it, Smart Water is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Water 99K times last year and spent an estimated £120K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+52.8%
Conversion, latest week
10.3%
Market size, estimated
£120Ka year
Peak month
July2.0× the quietest month
Top search term
smart water79K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £2.40 to £19.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.89 that is £18K to £24K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£2.40–£19.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Water. It carries 1,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#129in Water
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,385per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Smart Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Glacéau52%
  • smartwater28%
  • Coca-Cola9%
  • KRISP4%
  • Aqua Carpatica4%
  • ActiPH3%

Demand

Smart Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Smart Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart water79K/yr
  • smart water 24 x 600 ml13K/yr
  • smartwater6K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

Quite expensive

A bit on the expensive side

But have found sometimes it can be ridiculously priced

Dilute/Watery20%−0.14

It's just water

It took a while to water it down to suss out it is in fact the water making me gip

It's water

Advertised Vs Actual Product10%−0.06

Ph not as advertised

Not doing what it says

Taste-Overall9%+1.88

It seems to taste a bit different in a good way

Disappointed 😞 I was just about to start reordering this water then I read the reviews about the nasty taste

Weight Heavy7%+0.16

Was left outside my door and eas heavy and i am 67

Love

Taste-Overall28%+1.88

GOOD TASTING WATER

Great taste

DOES TASTE NICE THOUGH

Value For Money22%−0.03

Good value

Fantastic value for money

Great value for money

Quality-Overall21%+1.08

Very good quality water

Excellent product

Reasonable price for quality

Ease Of Use5%+0.35

Handy to have to take to work

Very handy carry around

So easy to drink and refreshing

Freshness4%+0.29

refreshing

Pure and refreshing

very refreshing if drank when cooled

FAQ

Common Smart Water questions

Answered from the same tracked data.