Skip to content

Small Tin

Fail

Shoppers spend an estimated $43K a year here, so Small Tin is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£43K/yr197K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
44%top-5 click share · 33 brands · 79 sellers

Flapen Score

Small Tin against its category

The dotted line is the Grocery average. Past it, Small Tin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Tin 197K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
3.1%
Market size, estimated
£43Ka year
Peak month
December1.6× the quietest month
Top search term
small tins with lids30K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £1.11 to £32.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.15 that is £715 to £2K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£1.11–£32.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£715–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #713 within Confectionery. It carries 448 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#713in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
448per listing
Listings tracked
44

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Tin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

79

Est. top-5 brand share

59%

Top 20: 88%

Est. top-5 click share

44%

Top 20: 76%

Open market

37%

  • Altoids28%
  • Gaaines11%
  • Aphumedc9%
  • Ouligay7%
  • Wrendale Designs5%
  • CCUUHJ3%

Demand

Small Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Small Tin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small tins with lids30K/yr
  • small tin28K/yr
  • altoids27K/yr
  • altoids tin29K/yr
  • altoids mints21K/yr
  • small metal tin14K/yr
  • small tins13K/yr
  • small tin box11K/yr
  • mini tin9K/yr
  • small metal box6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Tin

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
49%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Small tins”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Tin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data