Skip to content

Small Tin

Fail

Shoppers spend only $43K a year here, so Small Tin is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£43K/yr197K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
44%top-5 click share · 33 brands · 79 sellers

Flapen Score

Small Tin against its category

The dotted line is the Grocery average. Past it, Small Tin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Tin 197K times last year and spent an estimated £43K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
3.1%
Market size, estimated
£43Ka year
Peak month
December1.6× the quietest month
Top search term
small tins with lids30K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £1.11 to £32.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.15 that is £715 to £2K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£1.11–£32.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£715–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #713 within Confectionery. It carries 448 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#713in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
448per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

79

Top-5 brand share

59%

Top 20: 88%

Top-5 click share

44%

Top 20: 76%

Open market

37%

  • Altoids28%
  • Gaaines11%
  • Aphumedc9%
  • Ouligay7%
  • Wrendale Designs5%
  • CCUUHJ3%

Demand

Small Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Small Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small tins with lids30K/yr
  • small tin28K/yr
  • altoids27K/yr
  • altoids tin29K/yr
  • altoids mints21K/yr
  • small metal tin14K/yr
  • small tins13K/yr
  • small tin box11K/yr
  • mini tin9K/yr
  • small metal box6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall49%−0.08

Small tins

Too small

Small box

Quality-Overall8%−0.07

Poor quality dented

Value For Money8%+0.29

expensive

Smell8%−0.04

wintergreen is what fort ballers rub on stressed knee joints pungent smell

Paint Quality2%

It isn't easy to paint

even then the paint scrapes off easily

Love

Quality-Overall16%−0.07

No complaints

Great well made product

Good Quality

Advertised Vs Actual Product14%+1.02

Does exactly what it says on the

Exactly as described

what I wanted

Size-Overall11%−0.08

Theyre happy with the size

Fit for purpose

great size for my bag

Value For Money9%+0.29

Good value

Good value for money

Excellent value

Taste-Overall8%+0.90

Nice mints

Great tasting

they look like really tasty treats

Return

0.5% Return rate 55% Fixable by listing

Size-Overall54%▅██▇▃▇

Small tins

Too small

Small box

Paint Quality39%▁▁▁▁█▁

It isn't easy to paint

even then the paint scrapes off easily

Scratch Resistance2%▁▁█▁▁▁
Gifting Purpose2%█▁▁▁▁▁
Material Quality1%▁▁▁▁▁█

FAQ

Common Small Tin questions

Answered from the same tracked data.