Skip to content

Small Easter Eggs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -94.8% this quarter, so Small Easter Eggs is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£54K/yr114K searches / yr
90-day growth
-94.8%search demand this quarter
Competition
30%top-5 click share · 23 brands · 81 sellers

Flapen Score

Small Easter Eggs against its category

The dotted line is the Grocery average. Past it, Small Easter Eggs is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Easter Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Easter Eggs 114K times last year and spent an estimated £54K. The top 5 brands take 53% of clicks. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-94.8%
Conversion, latest week
4.3%
Market size, estimated
£54Ka year
Peak month
February460.7× the quietest month
Top search term
chocolate mini eggs18K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £1.31 to £37.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£1.31–£37.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #663 within Chocolate Candy. It carries 345 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
52%
Out of stock, average day
31.8%
Average rank
#663in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
345per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Small Easter Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

81

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

30%

Top 20: 82%

Open market

42%

  • Lindt19%
  • KCL11%
  • MyCandyShop10%
  • GREAT BRITISH TRADING LIMITED7%
  • Amamitrade5%
  • chocola5%

Demand

Small Easter Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Black Friday '24Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 460.7×

Search terms

Top Small Easter Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate mini eggs18K/yr
  • mini chocolate eggs25K/yr
  • lindt mini eggs9K/yr
  • chocolate eggs mini7K/yr
  • lindt eggs8K/yr
  • small easter eggs34K/yr
  • lindt chocolate eggs2K/yr
  • easter chocolate box3K/yr
  • mini easter eggs chocolate761/yr
  • easter treats for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Easter Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.08

A little expensive

Waste of money

Expensive

Size-Overall18%−0.12

Bag size is small

Very small bag

Too small

Advertised Vs Actual Product8%−0.06

False advertising

Not as advertised

Misleading information

Taste-Overall8%+2.57

Strange taste

Did not taste good

They taste really cheap

Quality-Overall7%+0.49

To expensive low quality's

Quality control is left something to be desired

Not good quality

Love

Taste-Overall36%+2.57

Delicious chocolate

They taste fresh

Absolutely delicious

Value For Money12%−0.08

Excellent value

Good price

worth buying

Quality-Overall10%+0.49

The quality was consistent throughout the bag

Best quality

Good quality chocolate

Vegan/Organic5%+0.57

Delicious and vegan

Very nice vegan eggs at a great price

Best vegan friendly choc

Gifting Purpose5%+0.48

great for thank you gifts

Good gift

Perfect christmas present

FAQ

Common Small Easter Eggs questions

Answered from the same tracked data.