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Small Cleaning Brush

Fail

Prices span $1.77–$14.18, mostly outside the sweet spot, so Small Cleaning Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£73K/yr60K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 93 sellers

Flapen Score

Small Cleaning Brush against its category

The dotted line is the Grocery average. Past it, Small Cleaning Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Cleaning Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Cleaning Brush 60K times last year and spent an estimated £73K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
14.9%
Market size, estimated
£73Ka year
Top search term
oxo brush10K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £1.77 to £14.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.15 that is £2K to £4K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£1.77–£14.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Cleaning Tools. It carries 6,814 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#144in Cleaning Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,814per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Small Cleaning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

93

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

7%

  • OXO57%
  • MR.SIGA13%
  • Spontex10%
  • Addis6%
  • Dishmatic4%
  • Joseph Joseph4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Small Cleaning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Small Cleaning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo brush10K/yr
  • washing up brush with liquid dispenser11K/yr
  • oxo washing up brush4K/yr
  • dish brush with soap dispenser7K/yr
  • dish wand7K/yr
  • soap dispensing dish brush7K/yr
  • oxo brushes for cleaning4K/yr
  • oxo dish brush4K/yr
  • soap dispensing brush4K/yr
  • oxo good grips brush2K/yr

Reviews and returns

What reviews say buyers love and hate about Small Cleaning Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

Leaks

It leaks

the washing up liquid leaks out

Durability11%−0.11

Breaks too easily

Doesnt last

Broken after two weeks

Value For Money10%+0.30

This a bit more expensive

Waste of Money

kinda pricey

Quality-Overall8%+1.36

Poor Quality

Cheap garbage

Cheap rubbish

Ease Of Use4%+0.32

I don't so don't use that facility

Not easy to fill

You can't just push a liquid soap bottle in

Love

Quality-Overall19%+1.36

Quality washing up tool

Excellent product

Decent item, performed as expected

Ease Of Cleaning16%+1.59

Great for cleaning

Good cleaning scrubber

easy to keep clean

Value For Money10%+0.30

good value

Good value for money

Good price

Ease Of Use9%+0.32

Very handy works well

Easy to use

easy to fill

Advertised Vs Actual Product5%−0.02

They do the job

Does the job

As expected

Return

0.3% Return rate 32% Fixable by listing

Size-Overall20%▃█▃▃▃▄

I find it doesn't fit into smaller cups easily

clip is very loose

a bit short

Leak-Proof16%▂▃▇█▃▅

Leaks

It leaks

the washing up liquid leaks out

Durability9%▇▁▆█▇▁

Breaks too easily

Doesnt last

Broken after two weeks

Functionality-Overall8%█▁▄▅▅▁
Value For Money6%█▁▁▁▂▆

This a bit more expensive

Waste of Money

kinda pricey

FAQ

Common Small Cleaning Brush questions

Answered from the same tracked data.