Small Cleaning Brush
FailPrices span $1.77–$14.18, mostly outside the sweet spot, so Small Cleaning Brush is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £73K/yr60K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 93 sellers
Flapen Score
Small Cleaning Brush against its category
The dotted line is the Grocery average. Past it, Small Cleaning Brush is stronger. Inside it, weaker.
Market
The Small Cleaning Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Cleaning Brush 60K times last year and spent an estimated £73K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £73Ka year
- Top search term
- oxo brush10K searches a year
02 · Price
A sale here is worth £8.15.
Listings sell for £8.15 on average, from £1.77 to £14.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.15 that is £2K to £4K a year per listing.
- Average price
- £8.15under the $15 to $100 sweet spot
- Price range
- £1.77–£14.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Cleaning Tools. It carries 6,814 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #144in Cleaning Tools
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,814per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Small Cleaning Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OXO Good Grips Soap Dispensing Dish Brush
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 3,730
- Age
- 3y ago

Spontex Dishmop Washing Up Brush Refillable Blue
- Price
- £1.77
- Rating
- 4.1/5
- Reviews
- 2,243
- Age
- 10y ago

OXO Good Grips Deep Clean Brush Set Orange
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 33,547
- Age
- 14y ago

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 2,385
- Age
- 3y ago

Addis Fairy Soap Dispensing Non Scratch Sponge Scourer Dish Brush with 6 Pack of Spare Replacement Refill Heads Green & Clear One Size
- Price
- £6.29
- Rating
- 4.5/5
- Reviews
- 407
- Age
- 3y ago
Trending
estimated 90-day click momentum
MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2
- Price
- £13.97
- Rating
- 4.4/5
- Reviews
- 2,385
- Age
- 10mo ago

OXO Good Grips All-Purpose Scrub Brush
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 10,271
- Age
- 17y ago

OXO Good Grips Soap Dispensing Dish Brush
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 3,730
- Age
- 3y ago

OXO Dish Brush Stainless Steel
- Price
- £10.11
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 1y ago

OXO Good Grips Dish Brush with Built-in Scraper
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 24,981
- Age
- 15y ago
Newest
by launch date
MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2
- Price
- £13.97
- Rating
- 4.4/5
- Reviews
- 2,385
- Age
- 10mo ago

Scrub-a-Duck Washing Up Wand | Soap Dispensing | Refilable | Non scratch for pans dishes and glassware
- Price
- £2.51
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

OXO Dish Brush Stainless Steel
- Price
- £10.11
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 1y ago

Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 2y ago

MR.SIGA Soap Dispensing Palm Brush Kitchen Brush for Dish Pot Pan Sink Cleaning Pack of 1 Navy/Blue
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 1,269
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
93
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
7%
- OXO57%
- MR.SIGA13%
- Spontex10%
- Addis6%
- Dishmatic4%
- Joseph Joseph4%
- Open — no brand owns it (3 brands, 7%)
Demand
Small Cleaning Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Small Cleaning Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oxo brush10K/yr
- washing up brush with liquid dispenser11K/yr
- oxo washing up brush4K/yr
- dish brush with soap dispenser7K/yr
- dish wand7K/yr
- soap dispensing dish brush7K/yr
- oxo brushes for cleaning4K/yr
- oxo dish brush4K/yr
- soap dispensing brush4K/yr
- oxo good grips brush2K/yr
Reviews and returns
What reviews say buyers love and hate about Small Cleaning Brush
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Cleaning Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









