How competitive is the Small Cleaning Brush niche on Amazon United Kingdom?

9 brands and 93 sellers compete in Small Cleaning Brush on Amazon United Kingdom. The top 5 Small Cleaning Brush products take 61% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Small Cleaning Brush niche?

Small Cleaning Brush sells for £8.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.77–£14.18. The average incumbent carries 6,814 reviews — the moat a new listing must climb.

Small Cleaning Brush

prices mostly outside the sweet spot ($1.77–$14.18) — Small Cleaning Brush doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Small Cleaning Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Cleaning Brush is a £73K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Small Cleaning Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.3% over the last 90 days and 14.9% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr8K

Search volume / yr+0.3%60K

Conversion rate14.9%

Avg price£8.15

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 93

Top-5 product click share61%

Open market10%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Small Cleaning Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OXO Good Grips Soap Dispensing Dish Brush

Price: £8.85
Rating: 4.3/5
Reviews: 3,730
Age: 3y ago

Spontex Dishmop Washing Up Brush Refillable Blue

Price: £1.77
Rating: 4.1/5
Reviews: 2,243
Age: 10y ago

OXO Good Grips Deep Clean Brush Set Orange

Price: £6.09
Rating: 4.5/5
Reviews: 33,547
Age: 14y ago

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black

Price: £8.34
Rating: 4.4/5
Reviews: 2,385
Age: 3y ago

Addis Fairy Soap Dispensing Non Scratch Sponge Scourer Dish Brush with 6 Pack of Spare Replacement Refill Heads Green & Clear One Size

Price: £6.29
Rating: 4.5/5
Reviews: 407
Age: 3y ago

Newest

by launch date

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2

Price: £13.97
Rating: 4.4/5
Reviews: 2,385
Age: 10mo ago

Scrub-a-Duck Washing Up Wand | Soap Dispensing | Refilable | Non scratch for pans dishes and glassware

Price: £2.51
Rating: 4.2/5
Reviews: 68
Age: 1y ago

OXO Dish Brush Stainless Steel

Price: £10.11
Rating: 4.6/5
Reviews: 317
Age: 1y ago

Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink

Price: £7.43
Rating: 4.5/5
Reviews: 1,353
Age: 2y ago

MR.SIGA Soap Dispensing Palm Brush Kitchen Brush for Dish Pot Pan Sink Cleaning Pack of 1 Navy/Blue

Price: £6.65
Rating: 4.1/5
Reviews: 1,269
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

OXO57%
MR.SIGA13%
Spontex10%
Addis6%
Dishmatic4%
Joseph Joseph4%
Open — no brand owns it (3 brands, 7%)

Small Cleaning Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR14.9%Products21Brands9Top 5 Brands90%OOS Rate0.0%Rating4.4★Reviews6,814Avg BSR#144

Top Small Cleaning Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oxo brush10K/yr +23.8%8.1% conv.
washing up brush with liquid dispenser11K/yr -8.6%9.3% conv.
oxo washing up brush4K/yr +209.8%12.5% conv.
dish brush with soap dispenser7K/yr -22.8%7.6% conv.
dish wand7K/yr -9.3%6.8% conv.
soap dispensing dish brush7K/yr -30.4%4.5% conv.
oxo brushes for cleaning4K/yr +2.0%10.0% conv.
oxo dish brush4K/yr -1.5%14.4% conv.
soap dispensing brush4K/yr -12.7%6.0% conv.
oxo good grips brush2K/yr -19.7%9.3% conv.

What reviews say buyers love and hate about Small Cleaning Brush

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall19%

“Quality washing up tool”

Ease Of Cleaning16%

“Great for cleaning”

Value For Money10%

“good value”

Ease Of Use9%

“Very handy works well”

Advertised Vs Actual Product5%

“They do the job”

What buyers complain about

65% of reviews

Leak-Proof15%

“Leaks”

Durability11%

“Breaks too easily”

Value For Money10%

“This a bit more expensive”

Quality-Overall8%

“Poor Quality”

Ease Of Use4%

“I don't so don't use that facility”

Small Cleaning Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

20%

2Leak-Proof

16%

3Durability

4Functionality-Overall

5Value For Money

Common Small Cleaning Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Cleaning Brush 42/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.3% over the last 90 days.

Small Cleaning Brush buyers on Amazon United Kingdom complain most about Leak-Proof, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.