Is small cleaning brush profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (42/100).

How competitive is the small cleaning brush niche?

9 brands and 93 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in small cleaning brush?

Top complaints mined from reviews: Leak-Proof, Durability, Value For Money. The return rate is 0.3%.

What does it cost to enter the small cleaning brush niche?

Listings span £1.77–£14.18; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 6,814 reviews — the moat a new listing must climb.

small cleaning brush

Skip it

Prices mostly outside the sweet spot ($1.77–$14.18) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,813.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.15

avg listing price — sweet spot $15–$100

Market size

Bad£73K

£73K/yr · 60K searches

Price range

Bad£1.77–£14.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, small cleaning brush is a £73K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

small cleaning brush market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £49K–£65K; units × avg price
Conversion rate: 14.9%
Avg BSR: #144
Page quality: 0%
Prime: 90%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

OXO57%
MR.SIGA13%
Spontex10%
Addis6%
Dishmatic4%
Joseph Joseph4%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 38 weeks — +0.3% search growth over the last 90 days.

Open Trend

Top small cleaning brush search terms

oxo brush10K/yr +23.8%8.1% conv.
washing up brush with liquid dispenser11K/yr -8.6%9.3% conv.
oxo washing up brush4K/yr +209.8%12.5% conv.
dish brush with soap dispenser7K/yr -22.8%7.6% conv.
dish wand7K/yr -9.3%6.8% conv.
soap dispensing dish brush7K/yr -30.4%4.5% conv.
oxo brushes for cleaning4K/yr +2.0%10.0% conv.
oxo dish brush4K/yr -1.5%14.4% conv.
soap dispensing brush4K/yr -12.7%6.0% conv.
oxo good grips brush2K/yr -19.7%9.3% conv.

All search terms

Top small cleaning brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Soap Dispensing Dish Brush

OXO£8.854.3★3,730 rev

Spontex Dishmop Washing Up Brush Refillable Blue

Spontex£1.774.1★2,243 rev

OXO Good Grips Deep Clean Brush Set Orange

OXO£6.094.5★33,547 rev

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black

MR.SIGA£8.344.4★2,385 rev

Addis Fairy Soap Dispensing Non Scratch Sponge Scourer Dish Brush with 6 Pack of Spare Replacement Refill Heads Green & Clear One Size

Addis£6.294.5★407 rev

Newest

by launch date

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black Pack of 2

MR.SIGA£13.972,385 rev

10mo ago

Scrub-a-Duck Washing Up Wand | Soap Dispensing | Refilable | Non scratch for pans dishes and glassware

airpure£2.5168 rev

1y ago

OXO Dish Brush Stainless Steel

OXO£10.11317 rev

1y ago

Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink

Scrub Daddy£7.431,353 rev

2y ago

MR.SIGA Soap Dispensing Palm Brush Kitchen Brush for Dish Pot Pan Sink Cleaning Pack of 1 Navy/Blue

MR.SIGA£6.651,269 rev

2y ago

What buyers say about small cleaning brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Quality washing up tool”

Ease Of Cleaning16%

“Great for cleaning”

Value For Money10%

“good value”

Ease Of Use9%

“Very handy works well”

Advertised Vs Actual Product5%

“They do the job”

Grip5%

“Great grip”

Durability5%

“Decent price as it's durable”

Washability4%

“Great for washing up”

Strength4%

“Strong without damaging the surface”

Efficiency3%

“Does the job well”

What buyers complain about

Leak-Proof15%

“Leaks”

Durability11%

“Breaks too easily”

Value For Money10%

“This a bit more expensive”

Quality-Overall8%

“Poor Quality”

Ease Of Use4%

“I don't so don't use that facility”

Washability4%

“washing up liquid goes everywhere”

Grip4%

“Not Up to Oxo Good Grips Usual Standard”

Size-Overall3%

“I find it doesn't fit into smaller cups easily”

Design-Overall3%

“These have a stupidly bad design”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Size-Overall20%

Leak-Proof16%

Durability9%

Functionality-Overall8%

Value For Money6%

Defective Material/Parts5%