Small Chocolate Gifts
FailPrices span $1.17–$14.59, mostly outside the sweet spot, so Small Chocolate Gifts is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £18K/yr112K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 85 sellers
Flapen Score
Small Chocolate Gifts against its category
The dotted line is the Grocery average. Past it, Small Chocolate Gifts is stronger. Inside it, weaker.
Market
The Small Chocolate Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Chocolate Gifts 112K times last year and spent an estimated £18K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £18Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- small chocolate gifts33K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £1.17 to £14.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.94 that is £1K to £3K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £1.17–£14.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #321 within Chocolate Candy. It carries 331 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 94%
- Out of stock, average day
- 6.5%
- Average rank
- #321in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 331per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Small Chocolate Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindt Lindor Milk Chocolate Truffles 37g Smooth Melting Filling Treat or Stocking Filler for Him & He
- Price
- £1.63
- Rating
- 4.2/5
- Reviews
- 2,656
- Age
- 6y ago

Butlers Medium Wrapped Chocolate Ballotin with Bow 320 g
- Price
- £10.54
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 12y ago

Tonys Chocolonely Tiny Tonys Gift Box - 180g Mini Chocolate Mix To Share 8 Different Flavours Individually Wrapped Vegetarian Belgian Fairtrade Chocolates
- Price
- £4.79
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 4y ago

Butlers - The Chocolate Box - Small Ballotin - 160g Box
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 511
- Age
- 10y ago

Butlers Chocolate Collection 300 g
- Price
- £14.59
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 15y ago
Trending
90-day click momentum
Celebrations Assorted Milk Chocolate Multipack Chocolate Box 163g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Holdsworth Chocolates Gift Box Traditional Handmade Milk Dark and White Assorted Handmade Truffles Pralines Caramels & Creams 55g Mothers Day Chocolate Box
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 990
- Age
- 10y ago

Wyeland Confectionery Thank You Milk Chocolate Neapolitans - Gold on Turquoise 25 Chocolates
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

Holdsworth Chocolates Gift Box Sea Salted Caramel Truffles 55g - Chocolate Gift Box with Sea Salted Chocolate Truffle Caramels - Birthday Christmas Mothers Day Gifts for Her & Him.
- Price
- £4.65
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 10y ago

Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Newest
by launch date
Celebrations Assorted Milk Chocolate Multipack Chocolate Box 163g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Butlers Milk Truffle Tapered Box 300g x 1
- Price
- £10.36
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 11mo ago

Butlers - Honeycomb Crisp Milk Chocolate Bar 90g x1
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Butlers - Milk Chocolate Irish Cream Liqueur Bar 90g x 1
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Wyeland Confectionery Thank You Milk Chocolate Neapolitans - Cream & Gold - 25 Chocolates
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
85
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
17%
- BUTLERS37%
- Lindt14%
- Tony's Chocolonely12%
- Wyeland Confectionery8%
- Holdsworth Handmade English chocolates8%
- Albert5%
- Open — no brand owns it (9 brands, 17%)
Demand
Small Chocolate Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Small Chocolate Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small chocolate gifts33K/yr
- butlers chocolate29K/yr
- small box of chocolates14K/yr
- small chocolates10K/yr
- small boxes of chocolates8K/yr
- small chocolate box8K/yr
- small chocolate5K/yr
- butlers chocolates5K/yr
Reviews and returns
What reviews say buyers love and hate about Small Chocolate Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A very small box
Too small
Box too small
little pricey
way overpriced
Too expensive
FALSELY ADVERTISED
Misleading
Description is a bit misleading
Disappointed with these as there was little taste of chocolate
Palm oil it taste is now awful Lindt is an expensive trusted chocolate or was once
leaving an unpleasant aftertaste
but I just needed a small item to quality for free shipping
Just awful
Rip off
Love
Nice selection of delicious chocolate
Good taste
Delicious chocolate
Perfect for gift
Good gift
Perfect christmas present
Good value
Good value for money
Worth the money
Great variety of flavours
Great flavours
Variety of flavours are great
chocolate heaven
Perfect for a little snack to get rid of that sweet craving
Lovely sweets
Return
0.1% Return rate 80% Fixable by listing
A very small box
Too small
Box too small
little pricey
way overpriced
Too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Chocolate Gifts questions
Answered from the same tracked data.









