Small Chocolate Gifts
FailPrices span $1.17–$14.59, mostly outside the sweet spot, so Small Chocolate Gifts is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £18K/yr112K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 85 sellers
Flapen Score
Small Chocolate Gifts against its category
The dotted line is the Grocery average. Past it, Small Chocolate Gifts is stronger. Inside it, weaker.
Market
The Small Chocolate Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Chocolate Gifts 112K times last year and spent an estimated £18K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £18Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- small chocolate gifts33K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £1.17 to £14.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.94 that is £1K to £3K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £1.17–£14.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #321 within Chocolate Candy. It carries 331 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 94%
- Out of stock, average day
- 6.5%
- Average rank
- #321in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 331per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Small Chocolate Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lindt Lindor Milk Chocolate Truffles 37g Smooth Melting Filling Treat or Stocking Filler for Him & He
- Price
- £1.63
- Rating
- 4.2/5
- Reviews
- 2,656
- Age
- 6y ago

Butlers Medium Wrapped Chocolate Ballotin with Bow 320 g
- Price
- £10.54
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 12y ago

Tonys Chocolonely Tiny Tonys Gift Box - 180g Mini Chocolate Mix To Share 8 Different Flavours Individually Wrapped Vegetarian Belgian Fairtrade Chocolates
- Price
- £4.79
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 4y ago

Butlers - The Chocolate Box - Small Ballotin - 160g Box
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 511
- Age
- 10y ago

Butlers Chocolate Collection 300 g
- Price
- £14.59
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 15y ago
Trending
estimated 90-day click momentum
Celebrations Assorted Milk Chocolate Multipack Chocolate Box 163g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Holdsworth Chocolates Gift Box Traditional Handmade Milk Dark and White Assorted Handmade Truffles Pralines Caramels & Creams 55g Mothers Day Chocolate Box
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 990
- Age
- 10y ago

Wyeland Confectionery Thank You Milk Chocolate Neapolitans - Gold on Turquoise 25 Chocolates
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

Holdsworth Chocolates Gift Box Sea Salted Caramel Truffles 55g - Chocolate Gift Box with Sea Salted Chocolate Truffle Caramels - Birthday Christmas Mothers Day Gifts for Her & Him.
- Price
- £4.65
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 10y ago

Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Newest
by launch date
Celebrations Assorted Milk Chocolate Multipack Chocolate Box 163g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Butlers Milk Truffle Tapered Box 300g x 1
- Price
- £10.36
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 11mo ago

Butlers - Honeycomb Crisp Milk Chocolate Bar 90g x1
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Butlers - Milk Chocolate Irish Cream Liqueur Bar 90g x 1
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Wyeland Confectionery Thank You Milk Chocolate Neapolitans - Cream & Gold - 25 Chocolates
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
85
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
17%
- BUTLERS37%
- Lindt14%
- Tony's Chocolonely12%
- Wyeland Confectionery8%
- Holdsworth Handmade English chocolates8%
- Albert5%
- Open — no brand owns it (9 brands, 17%)
Demand
Small Chocolate Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Small Chocolate Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small chocolate gifts33K/yr
- butlers chocolate29K/yr
- small box of chocolates14K/yr
- small chocolates10K/yr
- small boxes of chocolates8K/yr
- small chocolate box8K/yr
- small chocolate5K/yr
- butlers chocolates5K/yr
Reviews and returns
What reviews say buyers love and hate about Small Chocolate Gifts
We read the reviews and the return reasons for every product selling here.
“A very small box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Chocolate Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









