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Small Chocolate Gifts

Fail

Prices span $1.17–$14.59, mostly outside the sweet spot, so Small Chocolate Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£18K/yr112K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 85 sellers

Flapen Score

Small Chocolate Gifts against its category

The dotted line is the Grocery average. Past it, Small Chocolate Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Chocolate Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Chocolate Gifts 112K times last year and spent an estimated £18K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
2.8%
Market size, estimated
£18Ka year
Peak month
December7.4× the quietest month
Top search term
small chocolate gifts33K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £1.17 to £14.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.94 that is £1K to £3K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£1.17–£14.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #321 within Chocolate Candy. It carries 331 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
94%
Out of stock, average day
6.5%
Average rank
#321in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Chocolate Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£738£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

85

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

17%

  • BUTLERS37%
  • Lindt14%
  • Tony's Chocolonely12%
  • Wyeland Confectionery8%
  • Holdsworth Handmade English chocolates8%
  • Albert5%
  • Open — no brand owns it (9 brands, 17%)

Demand

Small Chocolate Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Small Chocolate Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small chocolate gifts33K/yr
  • butlers chocolate29K/yr
  • small box of chocolates14K/yr
  • small chocolates10K/yr
  • small boxes of chocolates8K/yr
  • small chocolate box8K/yr
  • small chocolate5K/yr
  • butlers chocolates5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Chocolate Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.17

A very small box

Too small

Box too small

Value For Money27%−0.16

little pricey

way overpriced

Too expensive

Advertised Vs Actual Product11%−0.09

FALSELY ADVERTISED

Misleading

Description is a bit misleading

Taste-Overall4%+2.40

Disappointed with these as there was little taste of chocolate

Palm oil it taste is now awful Lindt is an expensive trusted chocolate or was once

leaving an unpleasant aftertaste

Quality-Overall3%+0.46

but I just needed a small item to quality for free shipping

Just awful

Rip off

Love

Taste-Overall43%+2.40

Nice selection of delicious chocolate

Good taste

Delicious chocolate

Gifting Purpose9%+0.74

Perfect for gift

Good gift

Perfect christmas present

Value For Money9%−0.16

Good value

Good value for money

Worth the money

Flavor7%+0.40

Great variety of flavours

Great flavours

Variety of flavours are great

Sweetness6%+0.47

chocolate heaven

Perfect for a little snack to get rid of that sweet craving

Lovely sweets

Return

0.1% Return rate 80% Fixable by listing

Size-Overall80%█▁█▁██

A very small box

Too small

Box too small

Value For Money20%

little pricey

way overpriced

Too expensive

FAQ

Common Small Chocolate Gifts questions

Answered from the same tracked data.