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Small Chocolate Gifts

Fail

Prices span $1.17–$14.59, mostly outside the sweet spot, so Small Chocolate Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£18K/yr112K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 85 sellers

Flapen Score

Small Chocolate Gifts against its category

The dotted line is the Grocery average. Past it, Small Chocolate Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Chocolate Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Chocolate Gifts 112K times last year and spent an estimated £18K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
2.8%
Market size, estimated
£18Ka year
Peak month
December7.4× the quietest month
Top search term
small chocolate gifts33K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £1.17 to £14.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.94 that is £1K to £3K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£1.17–£14.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #321 within Chocolate Candy. It carries 331 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
94%
Out of stock, average day
6.5%
Average rank
#321in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Chocolate Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£738£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

85

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 91%

Open market

17%

  • BUTLERS37%
  • Lindt14%
  • Tony's Chocolonely12%
  • Wyeland Confectionery8%
  • Holdsworth Handmade English chocolates8%
  • Albert5%
  • Open — no brand owns it (9 brands, 17%)

Demand

Small Chocolate Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Small Chocolate Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small chocolate gifts33K/yr
  • butlers chocolate29K/yr
  • small box of chocolates14K/yr
  • small chocolates10K/yr
  • small boxes of chocolates8K/yr
  • small chocolate box8K/yr
  • small chocolate5K/yr
  • butlers chocolates5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Chocolate Gifts

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Size-Overall”
0.1%of orders come back
“A very small box”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Small Chocolate Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data