Sma Ready Made Formula
FailThe top 5 brands take 100% of clicks, so Sma Ready Made Formula is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £333K/yr460K searches / yr
- 90-day growth
- -38.8%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 30 sellers
Flapen Score
Sma Ready Made Formula against its category
The dotted line is the Grocery average. Past it, Sma Ready Made Formula is stronger. Inside it, weaker.
Market
The Sma Ready Made Formula market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sma Ready Made Formula 460K times last year and spent an estimated £333K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.
- Searches, last 12 months
- 460K
- Growth, 90 days vs prior 90
- -38.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £333Ka year
- Top search term
- sma244K searches a year
02 · Price
A sale here is worth £11.62.
Listings sell for £11.62 on average, from £1.20 to £21.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £11.62 that is £29K to £35K a year per listing.
- Average price
- £11.62under the $15 to $100 sweet spot
- Price range
- £1.20–£21.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £29K–£35K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #332 within Baby Foods. It carries 617 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 93%
- Out of stock, average day
- 17.6%
- Average rank
- #332in Baby Foods
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 617per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Sma Ready Made Formula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SMA PRO First Milk from Birth & Ready-to-Feed 70ml Bottles cases of 32 Bottles | Nutritionally Complete Formula | Breast Milk Alternative | Easy & Safe Single-Use Feeds
- Price
- £21.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 3y ago

SMA 3 Toddler Baby Milk Ready Drink Liquid Formula 1-3 Years 200ml (Pack of 12)
- Price
- £9.75
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 8y ago

SMA Pro First Infant Milk From Birth Breast Milk Substitute 800g
- Price
- £14.35
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 10y ago

SMA 2 Follow-on Baby Milk Ready Liquid Formula 6 Months+
- Price
- £10.54
- Rating
- 4.7/5
- Reviews
- 575
- Age
- 6y ago

SMA Toddler Milk Powder 1-3 Years 800g (Pack of 1)
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 899
- Age
- 6y ago
Trending
90-day click momentum
SMA PRO Follow-On Milk 6mth+ 800g
- Price
- £11.72
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 10y ago

SMA Pro First Infant Milk From Birth Breast Milk Substitute 800g
- Price
- £14.35
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 10y ago

SMA Advanced 3 Growing Up Baby Milk Powder 1-3 years 800g (Pack of 1)
- Price
- £13.55
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 7y ago

SMA PRO First Infant Baby Milk Starter Pack Ready to Drink From Birth (6x70ml)
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 1,871
- Age
- 6y ago

SMA PRO Follow-On Milk 6mth+ 800g
- Price
- £12.72
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 10y ago
Newest
by launch date
SMA PRO First Milk from Birth & Ready-to-Feed 70ml Bottles cases of 32 Bottles | Nutritionally Complete Formula | Breast Milk Alternative | Easy & Safe Single-Use Feeds
- Price
- £21.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 3y ago

SMA 1 First Infant Baby Milk Formula Powder from birth 1.2
- Price
- £15.55
- Rating
- 4.8/5
- Reviews
- 2,927
- Age
- 4y ago

SMA Little Steps by Ready To Drink First Infant Baby Milk from birth Ready-to-use milk 200ml Pack of 12
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 6y ago

SMA 2 Follow-on Baby Milk Ready Liquid Formula 6 Months+
- Price
- £10.54
- Rating
- 4.7/5
- Reviews
- 575
- Age
- 6y ago

SMA Toddler Milk Powder 1-3 Years 800g (Pack of 1)
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 899
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- SMA Nutrition82%
- Generic12%
- SMA4%
- Little Steps2%
- Open — no brand owns it (0%)
Demand
Sma Ready Made Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 9.3× · 7 of 12 months tracked
Search terms
Top Sma Ready Made Formula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sma244K/yr
- sma first infant milk56K/yr
- sma milk25K/yr
- sma 315K/yr
- sma 214K/yr
- sma 117K/yr
- sma milk 35K/yr
- sma formula first infant milk11K/yr
- sma formula9K/yr
- sma ready made formula6K/yr
Reviews and returns
What reviews say buyers love and hate about Sma Ready Made Formula
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It a chemical smell
it smells chemically
It a chemical smell. This has poisoned my gran daughter ten months old
This milk has made my baby ill
Pricey
This milk I used many months and now my baby have diarrhoea every day and stomach cramps
Cant use them
Love
Good quality with a long shelf life
Great quality, no issues
Overall, its a trusted brand and good value for money
Full of nutrients
Healthy and nutrients
Great for hungry babies
good value for money
was happy with the price
Good value
Convenient and easy to use
Easy
Handy when out and about
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sma Ready Made Formula questions
Answered from the same tracked data.









