sloe gin
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£23.09avg listing price — sweet spot $15–$100
Price range
Incredible£16.82–£35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good807.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£260K£260K/yr · 113K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sloe gin is a £260K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sloe gin market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £289K–£346K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 58%
- Out of stock
- 3.9%
- Avg brand age
- 94 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
14%
- Gordon's36%
- Hayman's23%
- Plymouth9%
- Hedgerow8%
- Sipsmith7%
- Bathtub Gin4%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Top sloe gin search terms
- sloe gin94K/yr
- sloe gin deals of the day12K/yr
- slow gin7K/yr
Top sloe gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gordons Sloe Gin | 26% vol | 70cl | Crafted from Wild Sloe Berries & Gordons Gin | Enjoy in a Glass with Tonic | Botanicals with Cassis Sweetness
Gordon's£16.824.8★3,991 rev
Haymans Sloe Gin 70cl | Master Award Winning Sloe Gin | Wild Sloe Berries Steeped In Our Classic London Dry Gin | 26% ABV
Hayman's£17.724.6★508 rev
Plymouth Sloe Gin 70 cl
Plymouth£22.274.7★968 rev
Sipsmith London Sloe Gin Liqueur Small Batch 29% ABV 70 cl
Sipsmith£19.154.6★44 rev
Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV
Hedgerow£23.444.6★82 rev
Newest
by launch dateSipsmith London Sloe Gin Liqueur Small Batch 29% ABV 70 cl
Sipsmith£19.1544 rev
Sloe Gin 70cl 27% ABV - Made with Wild British Sloe Berries Steeped in Premium Dry Gin - Rich Fruity Smooth Flavour - Great Taste 3-Star Winner - Handcrafted in Norfolk Sunfire Spirits
Sunfire Spirits£35.003 rev
Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV
Hedgerow£23.4482 rev
Wrecking Coast Honey Sloe Gin Cornish Gin Flavoured With Local Sloe Berries and Wildflower Honey. Produced and Bottled in North Cornwall 50cl
The Wrecking Coast£25.328 rev
Elephant Sloe Gin 35% ABV 50cl | Lightly Sweet and Exquisitely Fruity | Perfect Neat over Ice Gin & Tonic and Cocktail Mixer for Negroni
Elephant Gin Ltd£22.83245 rev
Trending
90-day click momentum
Hedgerow Original Sloe Gin 70cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV
Hedgerow£28.994.6★
Chase Sloe Gin | 29.1% vol | 50cl | Oak Cask-Aged | Herefordshire Sloe Berries | Rich & Warming
Chase Distillery£18.164.7★
Sloe Gin 70cl 27% ABV - Made with Wild British Sloe Berries Steeped in Premium Dry Gin - Rich Fruity Smooth Flavour - Great Taste 3-Star Winner - Handcrafted in Norfolk Sunfire Spirits
Sunfire Spirits£35.005.0★
Hedgerow Original Sloe Gin 50cl Plummy Velvety & Warming with Hints of Almond Hand-Picked Hedgerow Sloes Crafted in North Yorkshire with Foraged Botanicals 26% ABV
Hedgerow£23.444.6★
Wrecking Coast Honey Sloe Gin Cornish Gin Flavoured With Local Sloe Berries and Wildflower Honey. Produced and Bottled in North Cornwall 50cl
The Wrecking Coast£25.324.8★
What buyers say about sloe gin
What buyers praise and complain about, mined from review topics.What buyers love
“Drink this with aromatic tonic- fabulous”
“One of the better sloe gins”
“Amazing flavour”
“It made a welcome gift”
“I was told this is a very good quality gin”
“slightly sweet without being syrupy”
“Great sloe gin”
“As described”
“Value for money”
What buyers complain about
“It's very low alcohol tho”
Common questions
- Is sloe gin profitable to sell on Amazon United Kingdom?
- The niche generates £260K/yr across 12 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the sloe gin niche?
- 11 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in sloe gin?
- Top complaints mined from reviews: Alcohol Content. The return rate is 0.6%.
- When does demand for sloe gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.
- What does it cost to enter the sloe gin niche?
- Listings span £16.82–£35.00; the average listing price is £23.09 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.