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Sloe Gin

soft demand (-24.9% this quarter) — Sloe Gin doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 48Growth 13Conversion 87Competition 17Returns 97Price range 95Avg price 95Brand share 37Review moat 67Quality gap 20
This niche Category average

Is Sloe Gin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sloe Gin is a £260K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Sloe Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 10.0% of searches end in a purchase.

£260K

revenue / yr

Units sold / yr15K
Search volume / yr-24.9%113K
Conversion rate10.0%
Avg price£23.09

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 22
Top-5 product click share79%
Open market17%
Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement58%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews807

Top Sloe Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Gordon's36%
  • Hayman's23%
  • Plymouth9%
  • Hedgerow8%
  • Sipsmith7%
  • Bathtub Gin4%
  • Open — no brand owns it (5 brands, 14%)

Sloe Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR10.0%Products12Brands11Top 5 Brands83%OOS Rate3.9%Rating4.7★Reviews807Avg BSR#253
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Top Sloe Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sloe gin94K/yr
  • sloe gin deals of the day12K/yr
  • slow gin7K/yr

What reviews say buyers love and hate about Sloe Gin

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Alcohol Flavor21%

Drink this with aromatic tonic- fabulous

Taste-Overall20%

One of the better sloe gins

Flavor11%

Amazing flavour

Gifting Purpose10%

It made a welcome gift

Quality-Overall10%

I was told this is a very good quality gin

What buyers complain about

50% of reviews
Alcohol Content50%

It's very low alcohol tho

Common Sloe Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sloe Gin 49/100 on Amazon United Kingdom — Skip it. The niche generates £260K/yr across 12 tracked products. Search demand moved -24.9% over the last 90 days.
Search demand for Sloe Gin on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 10.3× the quietest.