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Sloe Gin

Fail

Demand is soft, at -24.9% this quarter, so Sloe Gin is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£260K/yr113K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
79%top-5 click share · 11 brands · 22 sellers

Flapen Score

Sloe Gin against its category

The dotted line is the Grocery average. Past it, Sloe Gin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloe Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sloe Gin 113K times last year and spent an estimated £260K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
10.0%
Market size, estimated
£260Ka year
Peak month
December10.3× the quietest month
Top search term
sloe gin94K searches a year

02 · Price

A sale here is worth £23.09.

Listings sell for £23.09 on average, from £16.82 to £35.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £23.09 that is £12K to £17K a year per listing.

Average price
£23.09inside the $15 to $100 sweet spot
Price range
£16.82–£35.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£12K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #253 within Beer, Wine & Spirits. It carries 807 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
3.9%
Average rank
#253in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Sloe Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Gordon's36%
  • Hayman's23%
  • Plymouth9%
  • Hedgerow8%
  • Sipsmith7%
  • Bathtub Gin4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Sloe Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Sloe Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sloe gin94K/yr
  • sloe gin deals of the day12K/yr
  • slow gin7K/yr

Reviews and returns

What reviews say buyers love and hate about Sloe Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Content50%

It's very low alcohol tho

Love

Alcohol Flavor21%

Drink this with aromatic tonic- fabulous

The best gin

superb smooth sloe gin perfect for xmas time

Taste-Overall20%

One of the better sloe gins

I like the smooth taste of this drink which I take at the end of the day

great taste

Flavor11%

Amazing flavour

Very smooth and a good flavour

Lovely flavour

Gifting Purpose10%

It made a welcome gift

Would make a great Christmas present for anyone who enjoys sloe gin

Yummy, perfect gift

Quality-Overall10%

I was told this is a very good quality gin

Great quality

Very nice product

FAQ

Common Sloe Gin questions

Answered from the same tracked data.