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Slim Wine

Fail

The top 5 brands take 100% of clicks, so Slim Wine is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£25K/yr20K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
73%top-5 click share · 4 brands · 10 sellers

Flapen Score

Slim Wine against its category

The dotted line is the Grocery average. Past it, Slim Wine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slim Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slim Wine 20K times last year and spent an estimated £25K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
6.1%
Market size, estimated
£25Ka year
Peak month
February1.5× the quietest month
Top search term
low calorie wine6K searches a year

02 · Price

A sale here is worth £20.82.

Listings sell for £20.82 on average, from £5.94 to £55.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.82 that is £2K to £5K a year per listing.

Average price
£20.82inside the $15 to $100 sweet spot
Price range
£5.94–£55.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #59 within Beer, Wine & Spirits. It carries 87 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#59in Beer, Wine & Spirits
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Slim Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • SLIM63%
  • DrinkWell32%
  • Brancott Estate4%
  • 6Percent1%

Demand

Slim Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Slim Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low calorie wine6K/yr
  • slim wine5K/yr
  • sugar free wine5K/yr
  • no sugar wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Slim Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall45%−0.55

very poor thin taste

Expensive and tasteless

Tastes like flat prosecco definitely not worth buying

Sweetness12%+0.98

Could be a bit sweeter

But strangely, a tad sweet

they are always too sweet

Quality-Overall10%−0.06

Poor quality

Alcohol Flavor5%+1.08

Shame cause the bottle is amazing just the drink total rubbish

Stale/Rotten/Spoiled5%+0.43

Was gutted once the low cal wine had ran out

Love

Taste-Overall49%−0.55

The taste is crisp & enjoyable

Delicious

Tastes as good as as Whispering Angel

Sweetness13%+0.98

This wine is excellent, tastes lovely and is sugar free

We're loving these sugar free bottles of wine

Sugar free wine

Freshness10%+2.13

It was so good and refreshing

Refreshing wine

Light and fresh

Alcohol Flavor10%+1.08

Really nice Sauvignon with only 9% alcohol

Delicious low alcohol wine

This is my new favourite wine

Quality-Overall6%−0.06

Great quality

Absolutely 💯 Absolutely brilliant

Great quality and lighter option

FAQ

Common Slim Wine questions

Answered from the same tracked data.