slice
Skip itPrices mostly outside the sweet spot ($1.22–$11.71) — this niche doesn't clear our bar today.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,355.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£53K£53K/yr · 82K searches
Avg price
Bad£3.08avg listing price — sweet spot $15–$100
Price range
Bad£1.22–£11.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, slice is a £53K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
slice market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £46K–£62K
- units × avg price
- Conversion rate
- 21.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 3%
- Out of stock
- 0.7%
- Avg brand age
- 72 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
7%
- Morrisons71%
- Bernard Matthews8%
- Ginsters4%
- Najma4%
- Slice4%
- Greggs3%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Top slice search terms
- turkey slices33K/yr
- slice16K/yr
- slices12K/yr
- steak bake7K/yr
- sliced turkey5K/yr
- steak bakes6K/yr
- cooked turkey3K/yr
Top slice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Carvery Turkey Slices 120g
Morrisons£2.834.1★116 rev
Morrisons British Thinly Sliced Roast Chicken 120g
Morrisons£2.734.4★120 rev
Morrisons British Roast Chicken Slices 120g
Morrisons£2.604.4★682 rev
Morrisons Steak Bakes 290g
Morrisons£2.404.2★477 rev
Bernard Matthews Turkey 4 Slices 80g
Bernard Matthews£1.554.3★313 rev
Newest
by launch date
Golfera Organic Sliced Turkey Breast
Golfera£4.693 rev
The Pastry Pantry 2 Steak Bakes
Iceland£2.327 rev
Morrisons British Thinly Sliced Roast Chicken 120g
Morrisons£2.73120 rev
Morrisons Carvery Turkey Slices 120g
Morrisons£2.83116 rev
Mattessons 6 Smoked Turkey Bacon Rashers 150g
Mattessons£2.58556 rev
Trending
90-day click momentum
What buyers say about slice
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“good quality not too smoky”
“Tasty fresh good price”
“Value for money”
“Perfect sandwich filler”
“Ready for cooking”
“Full of flavour”
“easy & tasty Ideal for snacking or a main meal item Pastry lovely & crisp. hate soggy pastry”
“Its also lightweight”
“Excellent salad accompliment”
What buyers complain about
“Not tasty”
“so salty”
“Disappointing quality control”
“Bit dry”
“Not a nice texture at all”
“After half the time on the box it was burnt”
“Chewy”
“Too thin”
“Squashed in unable to use”
“Too mushy”
Top return reasons
Common questions
- Is slice profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the slice niche?
- 12 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in slice?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Quality-Overall. The return rate is 0.0%.
- When does demand for slice peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the slice niche?
- Listings span £1.22–£11.71; the average listing price is £3.08 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.