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Slice

Fail

Prices span $1.22–$11.71, mostly outside the sweet spot, so Slice is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr82K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
50%top-5 click share · 12 brands · 40 sellers

Flapen Score

Slice against its category

The dotted line is the Grocery average. Past it, Slice is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slice 82K times last year and spent an estimated £53K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

21.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
21.0%
Market size, estimated
£53Ka year
Peak month
September3.3× the quietest month
Top search term
turkey slices33K searches a year

02 · Price

A sale here is worth £3.08.

Listings sell for £3.08 on average, from £1.22 to £11.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.08 that is £2K to £2K a year per listing.

Average price
£3.08under the $15 to $100 sweet spot
Price range
£1.22–£11.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 1,356 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#13in Fresh & Chilled
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,356per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

7%

  • Morrisons71%
  • Bernard Matthews8%
  • Ginsters4%
  • Najma4%
  • Slice4%
  • Greggs3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Slice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Slice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey slices33K/yr
  • slice16K/yr
  • slices12K/yr
  • steak bake7K/yr
  • sliced turkey5K/yr
  • steak bakes6K/yr
  • cooked turkey3K/yr

Reviews and returns

What reviews say buyers love and hate about Slice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.64

Not tasty

And the taste was putrid

Don't taste that good

Salt Content11%−0.11

so salty

reconstituted chicken and extremely salty

I was very disappointed as they tasted salty

Quality-Overall8%

Disappointing quality control

Cheap

avarage quality cheap

Moist/Dry7%−0.06

Bit dry

Dry and bland

no taste very dry

Texture/Consistency-Overall5%−0.05

Not a nice texture at all

it's texture was slimy

Love

Taste-Overall40%+2.64

Great taste

Great tasting filling

Good food for me

Quality-Overall10%

good quality not too smoky

Quality was great

They are very good

Freshness9%+0.18

Tasty fresh good price

Fresh and juicy

Nice size slices always fresh and tasty

Value For Money9%+0.55

Value for money

Good Value

Brilliant for the price

Baking6%+0.24

Perfect sandwich filler

I enjoyed it in my home made bread Roll

Good for sandwiches

Return

0.0% Return rate 33% Fixable by listing

Locking Mechanism17%▁▁█▁▁▁
Advertised Vs Actual Product17%▁▁▁█▁▁
Durability17%▁▁▁▁█▁
Quality-Overall17%▁▁▁▁█▁

Disappointing quality control

Cheap

avarage quality cheap

Size-Overall17%▁▁▁▁▁█

FAQ

Common Slice questions

Answered from the same tracked data.