Slice
FailPrices span $1.22–$11.71, mostly outside the sweet spot, so Slice is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £53K/yr82K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 40 sellers
Flapen Score
Slice against its category
The dotted line is the Grocery average. Past it, Slice is stronger. Inside it, weaker.
Market
The Slice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slice 82K times last year and spent an estimated £53K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
21.0% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 21.0%
- Market size, estimated
- £53Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- turkey slices33K searches a year
02 · Price
A sale here is worth £3.08.
Listings sell for £3.08 on average, from £1.22 to £11.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.08 that is £2K to £2K a year per listing.
- Average price
- £3.08under the $15 to $100 sweet spot
- Price range
- £1.22–£11.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 1,356 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #13in Fresh & Chilled
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,356per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Slice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Carvery Turkey Slices 120g
- Price
- £2.83
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago

Morrisons British Thinly Sliced Roast Chicken 120g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 1y ago

Morrisons British Roast Chicken Slices 120g
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 3y ago

Morrisons Steak Bakes 290g
- Price
- £2.40
- Rating
- 4.2/5
- Reviews
- 477
- Age
- 4y ago

Bernard Matthews Turkey 4 Slices 80g
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Wafer Thin Cooked Chicken 170g
- Price
- £1.79
- Rating
- 4.4/5
- Reviews
- 1,610
- Age
- 5y ago

Golfera Organic Sliced Turkey Breast
- Price
- £4.69
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 8mo ago

The Pastry Pantry 2 Steak Bakes
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Morrisons British Roast Chicken Slices 120g
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 3y ago

Greggs 2pk Steak Bake
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 3y ago
Newest
by launch date
Golfera Organic Sliced Turkey Breast
- Price
- £4.69
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 8mo ago

The Pastry Pantry 2 Steak Bakes
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Morrisons British Thinly Sliced Roast Chicken 120g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 1y ago

Morrisons Carvery Turkey Slices 120g
- Price
- £2.83
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago

Mattessons 6 Smoked Turkey Bacon Rashers 150g
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
7%
- Morrisons71%
- Bernard Matthews8%
- Ginsters4%
- Najma4%
- Slice4%
- Greggs3%
- Open — no brand owns it (6 brands, 7%)
Demand
Slice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Slice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turkey slices33K/yr
- slice16K/yr
- slices12K/yr
- steak bake7K/yr
- sliced turkey5K/yr
- steak bakes6K/yr
- cooked turkey3K/yr
Reviews and returns
What reviews say buyers love and hate about Slice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not tasty
And the taste was putrid
Don't taste that good
so salty
reconstituted chicken and extremely salty
I was very disappointed as they tasted salty
Disappointing quality control
Cheap
avarage quality cheap
Bit dry
Dry and bland
no taste very dry
Not a nice texture at all
it's texture was slimy
Love
Great taste
Great tasting filling
Good food for me
good quality not too smoky
Quality was great
They are very good
Tasty fresh good price
Fresh and juicy
Nice size slices always fresh and tasty
Value for money
Good Value
Brilliant for the price
Perfect sandwich filler
I enjoyed it in my home made bread Roll
Good for sandwiches
Return
0.0% Return rate 33% Fixable by listing
Disappointing quality control
Cheap
avarage quality cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slice questions
Answered from the same tracked data.









