How competitive is the Slice niche on Amazon United Kingdom?

12 brands and 40 sellers compete in Slice on Amazon United Kingdom. The top 5 Slice products take 50% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Slice?

Slice buyers on Amazon United Kingdom complain most about Taste-Overall, Salt Content, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Slice niche?

Slice sells for £3.08 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.22–£11.71. The average incumbent carries 1,356 reviews — the moat a new listing must climb.

Slice

prices mostly outside the sweet spot ($1.22–$11.71) — Slice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Slice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slice is a £53K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Slice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.6% over the last 90 days and 21.0% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr20K

Search volume / yr+7.6%82K

Conversion rate21.0%

Avg price£3.08

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 40

Top-5 product click share50%

Open market10%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Top Slice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Carvery Turkey Slices 120g

Price: £2.83
Rating: 4.1/5
Reviews: 116
Age: 1y ago

Morrisons British Thinly Sliced Roast Chicken 120g

Price: £2.73
Rating: 4.4/5
Reviews: 120
Age: 1y ago

Morrisons British Roast Chicken Slices 120g

Price: £2.60
Rating: 4.4/5
Reviews: 682
Age: 3y ago

Morrisons Steak Bakes 290g

Price: £2.40
Rating: 4.2/5
Reviews: 477
Age: 4y ago

Bernard Matthews Turkey 4 Slices 80g

Price: £1.55
Rating: 4.3/5
Reviews: 313
Age: 3y ago

Newest

by launch date

Golfera Organic Sliced Turkey Breast

Price: £4.69
Rating: 3.0/5
Reviews: 3
Age: 8mo ago

The Pastry Pantry 2 Steak Bakes

Price: £2.32
Rating: 4.6/5
Reviews: 7
Age: 8mo ago

Morrisons British Thinly Sliced Roast Chicken 120g

Price: £2.73
Rating: 4.4/5
Reviews: 120
Age: 1y ago

Morrisons Carvery Turkey Slices 120g

Price: £2.83
Rating: 4.1/5
Reviews: 116
Age: 1y ago

Mattessons 6 Smoked Turkey Bacon Rashers 150g

Price: £2.58
Rating: 4.4/5
Reviews: 556
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

Morrisons71%
Bernard Matthews8%
Ginsters4%
Najma4%
Slice4%
Greggs3%
Open — no brand owns it (6 brands, 7%)

Slice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR21.0%Products37Brands12Top 5 Brands90%OOS Rate0.7%Rating4.3★Reviews1,356Avg BSR#13

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Top Slice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

turkey slices33K/yr +12.1%25.1% conv.
slice16K/yr -1.3%3.7% conv.
slices12K/yr +11.2%5.5% conv.
steak bake7K/yr +13.8%14.0% conv.
sliced turkey5K/yr +10.1%27.3% conv.
steak bakes6K/yr -12.7%16.4% conv.
cooked turkey3K/yr +14.6%21.8% conv.

What reviews say buyers love and hate about Slice

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall40%

“Great taste”

Quality-Overall10%

“good quality not too smoky”

Freshness9%

“Tasty fresh good price”

Value For Money9%

“Value for money”

Baking6%

“Perfect sandwich filler”

What buyers complain about

66% of reviews

Taste-Overall17%

“Not tasty”

Salt Content11%

“so salty”

Quality-Overall8%

“Disappointing quality control”

Moist/Dry7%

“Bit dry”

Texture/Consistency-Overall5%

“Not a nice texture at all”

Slice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Locking Mechanism

17%

2Advertised Vs Actual Product

17%

3Durability

17%

4Quality-Overall

17%

5Size-Overall

17%

Common Slice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slice 48/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +7.6% over the last 90 days.