Sleep Tea
FailThe top 5 brands take 100% of clicks, so Sleep Tea is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £179K/yr303K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 75 sellers
Flapen Score
Sleep Tea against its category
The dotted line is the Grocery average. Past it, Sleep Tea is stronger. Inside it, weaker.
Market
The Sleep Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Tea 303K times last year and spent an estimated £179K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £179Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- sleep tea92K searches a year
02 · Price
A sale here is worth £6.22.
Listings sell for £6.22 on average, from £2.29 to £12.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.22 that is £6K to £8K a year per listing.
- Average price
- £6.22under the $15 to $100 sweet spot
- Price range
- £2.29–£12.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #512 within Tea. It carries 975 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #512in Tea
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 975per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sleep Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 40 Biodegradable Tea Bags
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 3y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 80 Biodegradable Tea Bags
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 3,712
- Age
- 8y ago

Pukka Herbs Night Time Herbal Tea Chamomile & Lavender 40 Tea Bags
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

Yorkshire Tea Bedtime Brew Tea Bags 4 Boxes of 40 Tea Bags (Total 160 Bags)
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 7y ago
Trending
90-day click momentum
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Twinings Superblends Sleep Tea - Valerian Root & Orange Blossom Herbal Tea Infusion with Passionflower & Lavender - Sleep Tea 80 Biodegradable Tea Bags
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 4y ago

Taylors Of Harrogate Yorkshire Tea Decaf Bedtime Brew 40 Tea Bags 100g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 9y ago

Yorkshire Tea Bedtime Brew Tea Bags 4 Boxes of 40 Tea Bags (Total 160 Bags)
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 7y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 20 Biodegradable Tea Bags
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 1,361
- Age
- 11y ago
Newest
by launch date
Clipper Sleep Time Herbal Infusions Envelop String & Tag 6 x 20 Teabags
- Price
- £6.17
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 9mo ago

Pukka Herbs Night Time Herbal Tea Chamomile & Lavender 40 Tea Bags
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

Twinings Superblends Sleep & Unwind Collection Gift Box |Ideal Birthday &Valentines Gifts For Her|20 Tea Bags |4 Flavours of Premium Green & Herbal Infusion Tea Bags
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 2y ago

Twinings Soulful Blends Quiet Mind Inspired by Ayurveda - Velvety Vanilla Herbal Tea Infusion with Fig & Rooibos - 20 x Biodegradable Tea Bags
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 3y ago

Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Twinings79%
- Pukka Herbs7%
- Yorkshire Tea7%
- Clipper Natural, Fair & Delicious6%
Demand
Sleep Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Sleep Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep tea92K/yr
- relax35K/yr
- twinings sleep tea bags23K/yr
- relaxation29K/yr
- sleepy tea22K/yr
- bedtime tea12K/yr
- sleep tea bags14K/yr
- night time tea9K/yr
- calm tea8K/yr
- calming gifts for women13K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not taste one bit like apple
they tasted foul
No taste
Lacks flavour
It overpowered all the other flavours for me
overwhelming flavour of mint which is not listed as an ingredient on the front of the box
much more flimsy
seems weaker in effect to many others I've tried
I wish the box was a little more sturdy though
The ingredients are slightly different
I would not have ordered this if the ingredient on the front packaging were more accurate
I missed that rooibos is an ingredient
Smells
it was really unpleasant for me
Without a strong aroma
Love
Good Taste
Absolutely Delicious Tea
Delicious teas
with the flavours perfectly in balance
Nice flavour
Nice flavour selection
value for money
Good value for money
Good price
Good variety
Good quality
Quality tea
Smells nice
Lovely vanilla taste
give a calming aroma which I find relaxing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Tea questions
Answered from the same tracked data.









