Sleep Tea
FailThe top 5 brands take 100% of clicks, so Sleep Tea is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £179K/yr303K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 75 sellers
Flapen Score
Sleep Tea against its category
The dotted line is the Grocery average. Past it, Sleep Tea is stronger. Inside it, weaker.
Market
The Sleep Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Tea 303K times last year and spent an estimated £179K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £179Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- sleep tea92K searches a year
02 · Price
A sale here is worth £6.22.
Listings sell for £6.22 on average, from £2.29 to £12.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.22 that is £6K to £8K a year per listing.
- Average price
- £6.22under the $15 to $100 sweet spot
- Price range
- £2.29–£12.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #512 within Tea. It carries 975 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #512in Tea
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 975per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sleep Tea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 40 Biodegradable Tea Bags
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 3y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 80 Biodegradable Tea Bags
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 3,712
- Age
- 8y ago

Pukka Herbs Night Time Herbal Tea Chamomile & Lavender 40 Tea Bags
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

Yorkshire Tea Bedtime Brew Tea Bags 4 Boxes of 40 Tea Bags (Total 160 Bags)
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 7y ago
Trending
estimated 90-day click momentum
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Twinings Superblends Sleep Tea - Valerian Root & Orange Blossom Herbal Tea Infusion with Passionflower & Lavender - Sleep Tea 80 Biodegradable Tea Bags
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 4y ago

Taylors Of Harrogate Yorkshire Tea Decaf Bedtime Brew 40 Tea Bags 100g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 9y ago

Yorkshire Tea Bedtime Brew Tea Bags 4 Boxes of 40 Tea Bags (Total 160 Bags)
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 7y ago

Twinings Superblends Sleep Tea - Spiced Apple & Vanilla Herbal Tea Infusion with Camomile & Passion Flower - 20 Biodegradable Tea Bags
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 1,361
- Age
- 11y ago
Newest
by launch date
Clipper Sleep Time Herbal Infusions Envelop String & Tag 6 x 20 Teabags
- Price
- £6.17
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 9mo ago

Pukka Herbs Night Time Herbal Tea Chamomile & Lavender 40 Tea Bags
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

Twinings Superblends Sleep & Unwind Collection Gift Box |Ideal Birthday &Valentines Gifts For Her|20 Tea Bags |4 Flavours of Premium Green & Herbal Infusion Tea Bags
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 2y ago

Twinings Soulful Blends Quiet Mind Inspired by Ayurveda - Velvety Vanilla Herbal Tea Infusion with Fig & Rooibos - 20 x Biodegradable Tea Bags
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 3y ago

Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
75
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Twinings79%
- Pukka Herbs7%
- Yorkshire Tea7%
- Clipper Natural, Fair & Delicious6%
Demand
Sleep Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Sleep Tea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sleep tea92K/yr
- relax35K/yr
- twinings sleep tea bags23K/yr
- relaxation29K/yr
- sleepy tea22K/yr
- bedtime tea12K/yr
- sleep tea bags14K/yr
- night time tea9K/yr
- calm tea8K/yr
- calming gifts for women13K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Tea
We read the reviews and the return reasons for every product selling here.
“Does not taste one bit like apple”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Tea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









