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Skirting Board Cleaner

Fail

Demand is soft, at -25.4% this quarter, so Skirting Board Cleaner is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£62K/yr122K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
54%top-5 click share · 20 brands · 31 sellers

Flapen Score

Skirting Board Cleaner against its category

The dotted line is the Grocery average. Past it, Skirting Board Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirting Board Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skirting Board Cleaner 122K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.8%
Market size, estimated
£62Ka year
Peak month
April3.8× the quietest month
Top search term
skirting board cleaner89K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £2.52 to £21.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£2.52–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #259 within Cleaning Tools. It carries 1,349 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
25.9%
Average rank
#259in Cleaning Tools
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,349per listing
Listings tracked
24

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Skirting Board Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

31

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

36%

  • Chilymes16%
  • Buding14%
  • wlich13%
  • Qaestfy10%
  • Venuso6%
  • DALIPER5%

Demand

Skirting Board Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.8×

Search terms

Top Skirting Board Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skirting board cleaner89K/yr
  • skirting board cleaning tool5K/yr
  • skirting board buddy21K/yr
  • skirting board cleaner tool4K/yr
  • baseboard cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Skirting Board Cleaner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Strength”
0.2%of orders come back
“flimsy”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skirting Board Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data