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Skirting Board Cleaner

Fail

Demand is soft, at -25.4% this quarter, so Skirting Board Cleaner is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£62K/yr122K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
54%top-5 click share · 20 brands · 31 sellers

Flapen Score

Skirting Board Cleaner against its category

The dotted line is the Grocery average. Past it, Skirting Board Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirting Board Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skirting Board Cleaner 122K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.8%
Market size, estimated
£62Ka year
Peak month
April3.8× the quietest month
Top search term
skirting board cleaner89K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £2.52 to £21.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£2.52–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #259 within Cleaning Tools. It carries 1,349 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
25.9%
Average rank
#259in Cleaning Tools
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,349per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Skirting Board Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

31

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

36%

  • Chilymes16%
  • Buding14%
  • wlich13%
  • Qaestfy10%
  • Venuso6%
  • DALIPER5%

Demand

Skirting Board Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.8×

Search terms

Top Skirting Board Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skirting board cleaner89K/yr
  • skirting board cleaning tool5K/yr
  • skirting board buddy21K/yr
  • skirting board cleaner tool4K/yr
  • baseboard cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Skirting Board Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%−0.19

flimsy

Flimsy

Not very strong

Quality-Overall13%+0.23

Rubbish in my opinion

Not the best

poor quality

Durability9%−0.10

Broke on first use

It broke after just a few times of use

doesnt look like its going to last me long

Functionality-Overall6%−0.08

It barely rotates

doesnt do a great job

This is not submersible do not purchase for tank cleaning

Advertised Vs Actual Product4%

But not impressed that all the photos

Lengths not as advertised

Love

Ease Of Cleaning27%+2.20

Excellent for cleaning

Easy cleaning

Works well for cleaning

Quality-Overall17%+0.23

Excellent product

It is well made

Very well made

Ease Of Use16%+1.10

Easy to use

easy to clean afterwards

+ Easy to store

Value For Money16%+0.72

Good value

Reasonably priced

Great value

Advertised Vs Actual Product5%

Just what I needed

Better than I expected

As described

Return

0.2% Return rate 21% Fixable by listing

Size-Overall17%▂▇▅▃▆█
Charging17%▁▁▇█▆▁
Functionality-Overall10%█▁▃▃▄▄

It barely rotates

doesnt do a great job

This is not submersible do not purchase for tank cleaning

Defective Material/Parts10%▇█▂▄▆▃
Strength7%▆█▃▅▃▆

flimsy

Flimsy

Not very strong

FAQ

Common Skirting Board Cleaner questions

Answered from the same tracked data.