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Skinny Syrup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Skinny Syrup is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£352K/yr455K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
46%top-5 click share · 6 brands · 43 sellers

Flapen Score

Skinny Syrup against its category

The dotted line is the Grocery average. Past it, Skinny Syrup is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinny Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skinny Syrup 455K times last year and spent an estimated £352K. The top 5 brands take 99% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
6.8%
Market size, estimated
£352Ka year
Peak month
May2.7× the quietest month
Top search term
skinny syrup153K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £2.84 to £29.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £11.41 that is £6K to £9K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£2.84–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #55 within Beverage Syrups & Concentrates. It carries 565 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
83%
Out of stock, average day
1.4%
Average rank
#55in Beverage Syrups & Concentrates
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
29

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Skinny Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

0%

  • The Skinny Food Co64%
  • ABL Supplies14%
  • Free From Direct13%
  • Linenvale5%
  • Bulk3%
  • Skinny Barista1%

Demand

Skinny Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.7×

Search terms

Top Skinny Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinny syrup153K/yr
  • skinny food co100K/yr
  • skinny barista syrup63K/yr
  • the skinny food co27K/yr
  • skinny barista16K/yr
  • skinny coffee syrup17K/yr
  • skinny food16K/yr
  • skinny syrups11K/yr
  • 0 calorie syrup12K/yr
  • skinny food co coffee syrup9K/yr

Reviews and returns

What reviews say buyers love and hate about Skinny Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall37%−0.36

Horrible aftertaste

Disappointing taste

Bad aftertaste

Flavor8%

artificial flavor

VERY WEAK FLAVOUR

Horrible taste, really chemically

Sweetness7%+0.38

the sweeter is overwhelming

Extremely sweet

cant have the sugar

Dilute/Watery7%−0.19

tastes slightly watery

Very runny

Firstly they are so watery that when u squeeze it to get a bit out

Value For Money5%+1.24

Too expensive

too pricey

Waste of money

Love

Taste-Overall32%−0.36

This tastes delicious

This has a beautifully smooth taste

Amazing taste

Sweetness12%+0.38

not overly sweet

Excellent products for a sweet treat

Sugar Free

Flavor12%

Strong flavours

Super vanilla flavour

Nice flavor

Value For Money8%+1.24

Excellent value

great value

Decent price

Quality-Overall7%+0.83

Consistent product

Excellent product

Good variety

FAQ

Common Skinny Syrup questions

Answered from the same tracked data.