Is skinny syrup profitable to sell on Amazon United Kingdom?

The niche generates £352K/yr across 29 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the skinny syrup niche?

6 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in skinny syrup?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

When does demand for skinny syrup peak?

Demand peaks in May; the busiest month runs 2.7× the quietest.

What does it cost to enter the skinny syrup niche?

Listings span £2.84–£29.69; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

skinny syrup

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good564.79

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.84–£29.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£352K

£352K/yr · 455K searches

Avg price

Okay£11.41

avg listing price — sweet spot $15–$100

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, skinny syrup is a £352K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skinny syrup market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £285K–£342K; units × avg price
Conversion rate: 6.8%
Avg BSR: #55
Page quality: 0%
Prime: 83%
Sponsored: 76%
Out of stock: 1.4%
Avg brand age: 46 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

The Skinny Food Co64%
ABL Supplies14%
Free From Direct13%
Linenvale5%
Bulk3%
Skinny Barista1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.7×

Open Trend

Top skinny syrup search terms

skinny syrup153K/yr -3.0%7.3% conv.
skinny food co100K/yr -20.5%2.4% conv.
skinny barista syrup63K/yr +40.1%7.7% conv.
the skinny food co27K/yr -6.6%1.8% conv.
skinny barista16K/yr +22.2%4.8% conv.
skinny coffee syrup17K/yr +18.1%5.0% conv.
skinny food16K/yr +3.7%1.6% conv.
skinny syrups11K/yr +46.9%3.3% conv.
0 calorie syrup12K/yr -9.3%5.0% conv.
skinny food co coffee syrup9K/yr +30.4%6.5% conv.

All search terms

Top skinny syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skinny Food Co French Vanilla Coffee Syrup - Sugar Free 1L - Zero Calorie Coffee Syrup For Coffee Tea Hot Chocolate Fruit Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free

The Skinny Food Co£8.754.5★3,078 rev

The Skinny Food Co Syrup Twin Pack - Salted Caramel & Maple Syrup Dessert Topping Sugar Free Zero Calories Guilt Free Sauce

The Skinny Food Co£7.814.2★2,598 rev

Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks

The Skinny Food Co£9.434.4★645 rev

Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack

Free From Direct£16.033.8★333 rev

Skinny Coffee Syrup 3 x 60ml Salted Caramel French Vanilla & Hazelnut Praline Zero Calorie Sugar Free Coffee Syrups 90 Servings Vegan Gluten Free (Vanilla Hazelnut Salted Caramel)

ABL Supplies£10.314.6★12 rev

Newest

by launch date

Skinny Coffee Syrup 3 x 60ml Salted Caramel French Vanilla & Hazelnut Praline Zero Calorie Sugar Free Coffee Syrups 90 Servings Vegan Gluten Free (Vanilla Hazelnut Salted Caramel)

ABL Supplies£10.3112 rev

2mo ago

Skinny Syrup 3 Pack (3 x 425ml) Maple Syrup Salted Caramel Golden Syrup Zero Calorie Sugar Free Coffee & Pancake Syrups Low Calorie Keto & Vegan Friendly

ABL Supplies£13.0371 rev

10mo ago

Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack

The Skinny Food Co£14.91135 rev

10mo ago

Skinny Barista Zero Calorie Syrup | Pick Any 2 x 1L | Sugar Free Fat Free Vegan | Choose from Salted Caramel Cookie Dough Vanilla White Chocolate & More Ideal for Coffee Tea Shakes & Baking

The Skinny Food Co£22.3960 rev

1y ago

Skinny Food Co Skinny Barista Zero Calorie Coffee Syrup | Pick Any 3 Flavours | Sugar Free Fat Free Vegan Friendly Gluten Free Ideal for Coffee Shakes & Baking | 3 x 1 Litre Bottles

The Skinny Food Co£29.6985 rev

1y ago

What buyers say about skinny syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“This tastes delicious”

Sweetness12%

“not overly sweet”

Flavor12%

“Strong flavours”

Value For Money8%

“Excellent value”

Quality-Overall7%

“Consistent product”

Nutritional Content4%

“Great for low carb diet”

Advertised Vs Actual Product4%

“Product as advertised”

Caffeine Content2%

“Best coffee source”

Artificial Sweeteners2%

“works perfectly to sweeten coffee”

Health Benefits-Overall1%

“Zero calories & taste great”

What buyers complain about

Taste-Overall37%

“Horrible aftertaste”

Flavor8%

“artificial flavor”

Sweetness7%

“the sweeter is overwhelming”

Dilute/Watery7%

“tastes slightly watery”

Value For Money5%

“Too expensive”

Artificial Sweeteners4%

“artificial taste with definite after taste”

Texture/Consistency-Overall3%

“texture oddness”

Quality-Overall2%

“the quality of the bottle is just ridiculous”

Salt Content2%

“Salted Caramel Syrup”

Thickness1%

“Its quite thick”

Common questions

Is skinny syrup profitable to sell on Amazon United Kingdom?: The niche generates £352K/yr across 29 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the skinny syrup niche?: 6 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in skinny syrup?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
When does demand for skinny syrup peak?: Demand peaks in May; the busiest month runs 2.7× the quietest.
What does it cost to enter the skinny syrup niche?: Listings span £2.84–£29.69; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.