Skinny Lager

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

12.4%

Market size, estimated

£316Ka year

Peak month

July2.3× the quietest month

Top search term

bud light62K searches a year

Listings sell for £13.24 on average, from £8.28 to £27.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £13.24 that is £40K to £53K a year per listing.

Average price

£13.24under the $15 to $100 sweet spot

Price range

£8.28–£27.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

£40K–£53K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #192 within Beer, Wine & Spirits. It carries 940 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

14%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#192in Beer, Wine & Spirits

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

940per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months