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Skinny Food Co

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $84K a year here, so Skinny Food Co is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£84K/yr244K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
38%top-5 click share · 15 brands · 68 sellers

Flapen Score

Skinny Food Co against its category

The dotted line is the Grocery average. Past it, Skinny Food Co is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinny Food Co market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skinny Food Co 244K times last year and spent an estimated £84K. The top 5 brands take 85% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
3.8%
Market size, estimated
£84Ka year
Peak month
February2.1× the quietest month
Top search term
skinny food co100K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £3.17 to £24.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.97 that is £897 to £2K a year per listing.

Average price
£8.97under the $15 to $100 sweet spot
Price range
£3.17–£24.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£897–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #47 within Beverage Syrups & Concentrates. It carries 554 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
88%
Out of stock, average day
8.8%
Average rank
#47in Beverage Syrups & Concentrates
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
554per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Skinny Food Co products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

68

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

11%

  • The Skinny Food Co50%
  • Free From Direct12%
  • Bulk8%
  • Weider7%
  • ABL Supplies7%
  • Linenvale5%
  • Open — no brand owns it (9 brands, 11%)

Demand

Skinny Food Co search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Skinny Food Co search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinny food co100K/yr
  • low calorie sauce27K/yr
  • the skinny food co27K/yr
  • zero calorie sauce21K/yr
  • skinny sauce21K/yr
  • skinny food16K/yr
  • sugar free sauce12K/yr
  • 0 calorie sauce6K/yr
  • skinny co5K/yr
  • skinny sauces5K/yr

Reviews and returns

What reviews say buyers love and hate about Skinny Food Co

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall46%−0.49

Tastes like CHEMICALS

Strange taste

Didnt like the taste

Flavor7%+0.19

flavour of badly made weak jello

Flavour is bad

Rubbish watery chemical flavour went straight in the bin

Value For Money6%+0.68

Waste of money

too pricey

Too expensive

Dilute/Watery6%−0.11

the sauce is so watery i threw it away it was horrid

tastes slightly watery

Very runny

Sweetness5%+0.85

Taste more like spaghetti bolognaise sauce its not sweet at all

not as sweet

Way too sweet

Love

Taste-Overall37%−0.49

Amazing taste

This has a beautifully smooth taste

This tastes delicious

Sweetness9%+0.85

Sugar free

has a nice sweetness

the taste is sweet

Flavor9%+0.19

Super vanilla flavour

Fantastic flavour

Nice selection of flavours

Quality-Overall8%+0.96

Consistent product

Excellent product

Good variety

Nutritional Content6%+0.41

Zero calories

Almost no calories

Great for low carb diet

Return

0.0% Return rate 0% Fixable by listing

Compatibility-Overall100%▁▁▁█▁▁

FAQ

Common Skinny Food Co questions

Answered from the same tracked data.