Is skinny food co profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the skinny food co niche?

15 brands and 68 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in skinny food co?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for skinny food co peak?

Demand is steady year-round — the busiest month runs 2.1× the quietest.

What does it cost to enter the skinny food co niche?

Listings span £3.17–£24.04; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.

skinny food co

Worth a look

Shows low returns (0.0%), but a small market ($84K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good553.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.17–£24.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay£8.97

avg listing price — sweet spot $15–$100

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Market size

Bad£84K

£84K/yr · 244K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, skinny food co is a £84K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skinny food co market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £72K–£90K; units × avg price
Conversion rate: 3.8%
Avg BSR: #47
Page quality: 0%
Prime: 88%
Sponsored: 77%
Out of stock: 8.8%
Avg brand age: 56 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

11%

The Skinny Food Co50%
Free From Direct12%
Bulk8%
Weider7%
ABL Supplies7%
Linenvale5%
Open — no brand owns it (9 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.1×

Open Trend

Top skinny food co search terms

skinny food co100K/yr -20.5%2.7% conv.
low calorie sauce27K/yr +22.4%2.9% conv.
the skinny food co27K/yr -6.6%1.9% conv.
zero calorie sauce21K/yr +12.5%3.8% conv.
skinny sauce21K/yr -0.2%5.0% conv.
skinny food16K/yr +3.7%1.6% conv.
sugar free sauce12K/yr +1.7%2.5% conv.
0 calorie sauce6K/yr +7.6%4.1% conv.
skinny co5K/yr +14.6%3.2% conv.
skinny sauces5K/yr -4.3%4.9% conv.

All search terms

Top skinny food co products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Skinny Food Co Syrup Twin Pack - Salted Caramel & Maple Syrup Dessert Topping Sugar Free Zero Calories Guilt Free Sauce

The Skinny Food Co£7.814.2★2,598 rev

Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack

Free From Direct£16.033.8★333 rev

The Skinny Food Co Sweet Chilli Garlic and Herb Smokey BBQ Set of 3 Condiment Sauces Sugar Free Zero Calories 425ml

The Skinny Food Co£15.443.6★577 rev

Skinny Sauce Set 2 x 425ml Smokey BBQ Sauce & Sweet Chilli Sauce Zero Calorie Sugar Free Low Calorie Sauces Keto Vegan & Gluten Free BBQ Food Condiments

ABL Supplies£9.054.0★9 rev

Bulk Low Calorie Sauce Garlic & Herb 425g

Bulk£4.603.2★29 rev

Newest

by launch date

Skinny Sauce Set 2 x 425ml Smokey BBQ Sauce & Sweet Chilli Sauce Zero Calorie Sugar Free Low Calorie Sauces Keto Vegan & Gluten Free BBQ Food Condiments

ABL Supplies£9.059 rev

2mo ago

Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack

The Skinny Food Co£14.91135 rev

10mo ago

The Skinny Food Zero Calorie Flavour Sauces Garlic & Herb and Sweet Chilli Mayo Fat Free Sugar Free Vegan Friendly Gluten Free 425ml Bottles (2-Pack)

Linenvale£8.5213 rev

1y ago

The Skinny Food Coffee Flavour Vegan Syrup Bundle Pack - Salted Caramel French Vanilla & Hazelnut Praline Concentrate with sweetener 60ml x Pack of 3

Linenvale£10.59125 rev

1y ago

Bulk Low Calorie Sauce Garlic & Herb 425g

Bulk£4.6029 rev

2y ago

What buyers say about skinny food co

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Amazing taste”

Sweetness9%

“Sugar free”

Flavor9%

“Super vanilla flavour”

Quality-Overall8%

“Consistent product”

Nutritional Content6%

“Zero calories”

Value For Money6%

“Good price”

Advertised Vs Actual Product5%

“Product as advertised”

Health Benefits-Overall2%

“Great taste no calories”

Caffeine Content2%

“really adds to the coffee”

Artificial Sweeteners2%

“Very sweet brilliant sugar replacement”

What buyers complain about

Taste-Overall46%

“Tastes like CHEMICALS”

Flavor7%

“flavour of badly made weak jello”

Value For Money6%

“Waste of money”

Dilute/Watery6%

“the sauce is so watery i threw it away it was horrid”

Sweetness5%

“Taste more like spaghetti bolognaise sauce its not sweet at all”

Artificial Sweeteners3%

“Don't put sugar or sweeteners in as it is sweet enough”

Smell2%

“Chemical smell made it off-putting”

Size-Overall2%

“Big”

Texture/Consistency-Overall2%

“texture oddness”

Thickness1%

“not as thick”

Top return reasons

Compatibility-Overall100%

Common questions

Is skinny food co profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the skinny food co niche?: 15 brands and 68 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in skinny food co?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for skinny food co peak?: Demand is steady year-round — the busiest month runs 2.1× the quietest.
What does it cost to enter the skinny food co niche?: Listings span £3.17–£24.04; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.