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Skinny Coffee

brand-locked demand (top 5 brands take 100% of clicks) — Skinny Coffee doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 12Growth 39Conversion 84Competition 15Returns 100Price range 72Avg price 77Brand share 0Review moat 91Quality gap 86
This niche Category average

Is Skinny Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skinny Coffee is a £49K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Skinny Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.9% over the last 90 days and 9.3% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr4K
Search volume / yr+10.9%33K
Conversion rate9.3%
Avg price£15.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 87
Top-5 product click share82%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews180

Top Skinny Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Tassimo60%
  • The Skinny Food Co24%
  • SKINNY COFFEE CLUB7%
  • STARBUCKS6%
  • Jimmy's4%

Skinny Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR9.3%Products10Brands5Top 5 Brands100%OOS Rate13.5%Rating4.1★Reviews180Avg BSR#152
900700Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Skinny Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skinny coffee11K/yr
  • skinny latte8K/yr
  • tassimo skinny latte coffee pods8K/yr
  • skinny latte tassimo pods4K/yr
  • tassimo skinny latte3K/yr

What reviews say buyers love and hate about Skinny Coffee

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall40%

Good taste

Value For Money19%

reasonably priced

Health Benefits-Overall8%

Excellent coffee, I discovered these through work as we have these in our diner and I prefer these to normal coffee, I dont get heart burn

Quality-Overall7%

Excellent quality product

Caffeine Content7%

Coffee is great

What buyers complain about

91% of reviews
Taste-Overall42%

Weak taste

Value For Money10%

nothing special for the price

Dilute/Watery10%

watery

Flavor8%

Flavour is bad

Sweetness7%

Probably not as sweet as the Latte

Common Skinny Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skinny Coffee 49/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +10.9% over the last 90 days.
Skinny Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.1%.