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Skinny Coffee

Fail

The top 5 brands take 100% of clicks, so Skinny Coffee is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£49K/yr33K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 87 sellers

Flapen Score

Skinny Coffee against its category

The dotted line is the Grocery average. Past it, Skinny Coffee is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinny Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skinny Coffee 33K times last year and spent an estimated £49K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
9.3%
Market size, estimated
£49Ka year
Top search term
skinny coffee11K searches a year

02 · Price

A sale here is worth £15.84.

Listings sell for £15.84 on average, from £1.51 to £48.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.84 that is £4K to £8K a year per listing.

Average price
£15.84inside the $15 to $100 sweet spot
Price range
£1.51–£48.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #152 within Coffee. It carries 180 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
13.5%
Average rank
#152in Coffee
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
180per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Skinny Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Tassimo60%
  • The Skinny Food Co24%
  • SKINNY COFFEE CLUB7%
  • STARBUCKS6%
  • Jimmy's4%

Demand

Skinny Coffee search demand

Weekly searches over the year. Pick a range.

900700Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Skinny Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinny coffee11K/yr
  • skinny latte8K/yr
  • tassimo skinny latte coffee pods8K/yr
  • skinny latte tassimo pods4K/yr
  • tassimo skinny latte3K/yr

Reviews and returns

What reviews say buyers love and hate about Skinny Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.15

Weak taste

Taste like metal

Horrible taste

Value For Money10%+1.85

nothing special for the price

not worth price won't buy again

The priced has increased by £2.29 since I purchased it in June

Dilute/Watery10%−0.07

watery

I found they tasted very watery

Tastes like watered down coffee

Flavor8%0.00

Flavour is bad

No milky substance to it at all

just not my taste - no coffee type vanilla flavour There

Sweetness7%+0.18

Probably not as sweet as the Latte

Find the Latte too sweet

They are not sweet at all

Love

Taste-Overall40%−0.15

Good taste

It tastes lovely

Tasty coffee

Value For Money19%+1.85

reasonably priced

Great value for the money

Great price

Health Benefits-Overall8%+1.02

Excellent coffee, I discovered these through work as we have these in our diner and I prefer these to normal coffee, I dont get heart burn

for a low calorie drink i would definitely buy it again

They are very low in calories

Quality-Overall7%+0.87

Excellent quality product

Fabulous product

Good quality

Caffeine Content7%−0.01

Coffee is great

Nice coffee

FAQ

Common Skinny Coffee questions

Answered from the same tracked data.