skinny coffee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great179.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Price range
Good£1.51–£48.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 33K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, skinny coffee is a £49K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
skinny coffee market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £48K–£63K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 13.5%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Tassimo60%
- The Skinny Food Co24%
- SKINNY COFFEE CLUB7%
- STARBUCKS6%
- Jimmy's4%
Demand
Weekly Amazon search volume, last 25 weeks — +10.9% search growth over the last 90 days.Top skinny coffee search terms
- skinny coffee11K/yr
- skinny latte8K/yr
- tassimo skinny latte coffee pods8K/yr
- skinny latte tassimo pods4K/yr
- tassimo skinny latte3K/yr
Top skinny coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tassimo Costa Skinny Latte Coffee Pods Pack of 5 Total 30 Cups
Tassimo£19.964.6★466 rev
Skinny Food Co Skinny Coffee Salted Caramel Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.963.5★89 rev
Skinny Food Co Skinny Coffee Vanilla Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can - Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.953.2★65 rev
Skinny Coffee Club Instant Coffee Original 28 Day Program | Get Slim Fast Last Minute Solution | Simple Fast and Fabulous | Specifically Formulated for Your Goal | Made in The UK
SKINNY COFFEE CLUB£20.793.7★377 rev
Tassimo Costa Skinny Latte Coffee Pods (Pack of 10 Total 120 Pods 60 Servings)
Tassimo£48.994.6★19 rev
Newest
by launch dateTassimo Costa Skinny Latte Coffee Pods (Pack of 10 Total 120 Pods 60 Servings)
Tassimo£48.9919 rev
Skinny Food Co Skinny Coffee Salted Caramel Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.9689 rev
Skinny Food Co Skinny Coffee Vanilla Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can - Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.9565 rev
Skinny Food Co Skinny Coffee Hazelnut Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.9229 rev
Tassimo Costa Skinny Latte Coffee Pods Pack of 5 Total 30 Cups
Tassimo£19.96466 rev
Trending
90-day click momentum
Jimmys Iced Coffee Original SlimCan 12 x 250ml (Pack of 12) Refreshing Ready-to-drink Iced Latte Tins
Jimmy's£12.634.5★
Skinny Food Co Skinny Coffee Vanilla Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can - Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.953.2★
Skinny Food Co Skinny Coffee Salted Caramel Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.963.5★
Starbucks Skinny Latte Lactose Free Iced Coffee 220ml
STARBUCKS£1.514.8★
Skinny Food Co Skinny Coffee Hazelnut Latte - 12 x 250ml Cans - Low Sugar Low Fat - 26 Calories per Can Ready-to-Drink - Great for a Healthy Energy Boost
The Skinny Food Co£14.923.2★
What buyers say about skinny coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“reasonably priced”
“Excellent coffee, I discovered these through work as we have these in our diner and I prefer these to normal coffee, I dont get heart burn”
“Excellent quality product”
“Coffee is great”
“Nice flavour”
“so low in calories”
“As described”
“.cans are easy 2 open”
“We like this coffee as it isnt too sweet”
What buyers complain about
“Weak taste”
“nothing special for the price”
“watery”
“Flavour is bad”
“Probably not as sweet as the Latte”
“Horrible artificial taste no coffee flavour would save your money”
“All of the coffee felt off I threw it in the bin”
“Gone in 4 days”
“A bit weak”
“They are skinny”
Common questions
- Is skinny coffee profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the skinny coffee niche?
- 5 brands and 87 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in skinny coffee?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dilute/Watery. The return rate is 0.1%.
- What does it cost to enter the skinny coffee niche?
- Listings span £1.51–£48.99; the average listing price is £15.84 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.