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Skimmed Milk Powder

Fail

Shoppers spend only $47K a year here, so Skimmed Milk Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£47K/yr49K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
64%top-5 click share · 16 brands · 53 sellers

Flapen Score

Skimmed Milk Powder against its category

The dotted line is the Grocery average. Past it, Skimmed Milk Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skimmed Milk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skimmed Milk Powder 49K times last year and spent an estimated £47K. The top 5 brands take 71% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
10.2%
Market size, estimated
£47Ka year
Peak month
October1.7× the quietest month
Top search term
skimmed milk powder34K searches a year

02 · Price

A sale here is worth £9.39.

Listings sell for £9.39 on average, from £3.65 to £18.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.39 that is £939 to £2K a year per listing.

Average price
£9.39under the $15 to $100 sweet spot
Price range
£3.65–£18.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£939–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #38 within Baking Supplies. It carries 458 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
71%
Out of stock, average day
0.5%
Average rank
#38in Baking Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Skimmed Milk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

53

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

23%

  • yourhealthstore25%
  • Hatton Hill17%
  • Milfresh13%
  • Morrisons11%
  • AQUA THOUGHTS6%
  • Country Range6%

Demand

Skimmed Milk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Skimmed Milk Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skimmed milk powder34K/yr
  • dried skimmed milk powder6K/yr
  • semi skimmed milk powder6K/yr
  • dried milk powder semi skimmed4K/yr

Reviews and returns

What reviews say buyers love and hate about Skimmed Milk Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+0.26

Strange taste

It does not taste identical as milk

Not my taste

Quality-Overall9%−0.09

This is poor standard

Poor Quality

Far cry from good quality product

Size-Overall8%−0.06

Small size

need a bigger size

Chunk/Clump/Collection7%−0.02

they seem to clump up

doesnt dissolve completely leaving lumps

coffee etc it will go all lumpy

Functionality-Overall6%−0.03

Although none of the power has come out I will eventually use it first

Love

Taste-Overall27%+0.26

creamy taste

Great for tea

Good taste

Quality-Overall14%−0.09

Good quality, creamy taste

This milk is quite good quality

Good quality

Value For Money14%+1.20

Value for money

Good value

Good value for money

Solubility8%+1.05

dissolves easily

It dissolves easily in a cup of tea or coffee

Mixes very well

Ease Of Use6%

Very convenient

A handy substitute

Easy to use and mix

FAQ

Common Skimmed Milk Powder questions

Answered from the same tracked data.