skimmed milk powder
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Okay£3.65–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, skimmed milk powder is a £47K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
skimmed milk powder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 62%
- Out of stock
- 0.5%
- Avg brand age
- 59 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
53
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
23%
- yourhealthstore25%
- Hatton Hill17%
- Milfresh13%
- Morrisons11%
- AQUA THOUGHTS6%
- Country Range6%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -9.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top skimmed milk powder search terms
- skimmed milk powder34K/yr
- dried skimmed milk powder6K/yr
- semi skimmed milk powder6K/yr
- dried milk powder semi skimmed4K/yr
Top skimmed milk powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yourhealthstore 100% Pure Skimmed Milk Powder 300g Made in Britain with British Milk Low in Fat No Additives No Soy Lecithin No Bovaer Vegetarian (Recyclable Pouch)
yourhealthstore£5.924.3★780 rev
Skimmed Milk Powder 1kg by Hatton Hill
Hatton Hill£10.194.4★61 rev
Morrisons Instant Skimmed Milk Powder 340g
Morrisons£3.654.5★106 rev
Milfresh Gold Superior Granulated Skimmed Milk 500g (Pack of 1) The Convenient Alternative to Fresh Milk
Milfresh£6.664.5★978 rev
Milfresh Skimmed Milk Powder 2 kg
Milfresh£11.974.1★179 rev
Newest
by launch date
Marvel Original Skimmed Milk Powder 175g | High in Protein |Non-Fat Instant Milk Powder | Dessert Ingredient | Source of Calcium - Your Perfect Dairy Solution
Generic£5.3914 rev
MARVL SKIMMED Milk Powder 350G Mega Pack Deal | Great Source of Vitamins A&D and high in Protein | Great in Tea and Coffee | Powdered Milk
AQUA THOUGHTS£9.0176 rev
Lakeland Dairies Skimmed Milk Powder 2kg High Protein Long Life Milk
Lakeland Dairies£18.9410 rev
Pure Moo Gold - Granulated Skimmed Milk Powder - Suitable for All Coffee Machines & Vending Machines - Clog Free Guarantee (2 Packs of 500g)
PUREGUSTO£14.6738 rev
Morrisons Instant Skimmed Milk Powder 340g
Morrisons£3.65106 rev
Trending
90-day click momentumMarvel Original Skimmed Milk Powder 175g | High in Protein |Non-Fat Instant Milk Powder | Dessert Ingredient | Source of Calcium - Your Perfect Dairy Solution
Generic£5.394.4★
Skimmed Milk Powder 1kg by Hatton Hill
Hatton Hill£10.194.4★
Skimmed Milk Powder 250g by Hatton Hill
Hatton Hill£6.134.6★
Lakeland Dairies Skimmed Milk Powder 2kg High Protein Long Life Milk
Lakeland Dairies£18.945.0★
Morrisons Instant Skimmed Milk Powder 340g
Morrisons£3.654.5★
What buyers say about skimmed milk powder
What buyers praise and complain about, mined from review topics.What buyers love
“creamy taste”
“Good quality, creamy taste”
“Value for money”
“dissolves easily”
“Very convenient”
“Pick your own level of creamy”
“A Reliable Family Food With Great Taste and Nutrition”
“As described”
“Best powdered milk”
“Good for my gallstones”
What buyers complain about
“Strange taste”
“This is poor standard”
“Small size”
“they seem to clump up”
“Although none of the power has come out I will eventually use it first”
“Skimmed Powder Milk”
“slightly expensive”
“Too much sugar”
“Lots of sugar in this”
“didnt change the flavour”
Common questions
- Is skimmed milk powder profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the skimmed milk powder niche?
- 16 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in skimmed milk powder?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for skimmed milk powder peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the skimmed milk powder niche?
- Listings span £3.65–£18.94; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.