How competitive is the Skimmed Milk Powder niche on Amazon United Kingdom?

16 brands and 53 sellers compete in Skimmed Milk Powder on Amazon United Kingdom. The top 5 Skimmed Milk Powder products take 64% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Skimmed Milk Powder?

Skimmed Milk Powder buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Skimmed Milk Powder niche?

Skimmed Milk Powder sells for £9.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.65–£18.94. The average incumbent carries 458 reviews — the moat a new listing must climb.

Skimmed Milk Powder

a small market ($47K/yr) — Skimmed Milk Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Skimmed Milk Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skimmed Milk Powder is a £47K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.

Skimmed Milk Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 10.2% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr6K

Search volume / yr-9.2%49K

Conversion rate10.2%

Avg price£9.39

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 53

Top-5 product click share64%

Open market29%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Skimmed Milk Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

yourhealthstore 100% Pure Skimmed Milk Powder 300g Made in Britain with British Milk Low in Fat No Additives No Soy Lecithin No Bovaer Vegetarian (Recyclable Pouch)

Price: £5.92
Rating: 4.3/5
Reviews: 780
Age: 5y ago

Skimmed Milk Powder 1kg by Hatton Hill

Price: £10.19
Rating: 4.4/5
Reviews: 61
Age: 2y ago

Morrisons Instant Skimmed Milk Powder 340g

Price: £3.65
Rating: 4.5/5
Reviews: 106
Age: 2y ago

Milfresh Gold Superior Granulated Skimmed Milk 500g (Pack of 1) The Convenient Alternative to Fresh Milk

Price: £6.66
Rating: 4.5/5
Reviews: 978
Age: 15y ago

Milfresh Skimmed Milk Powder 2 kg

Price: £11.97
Rating: 4.1/5
Reviews: 179
Age: 11y ago

Newest

by launch date

Marvel Original Skimmed Milk Powder 175g | High in Protein |Non-Fat Instant Milk Powder | Dessert Ingredient | Source of Calcium - Your Perfect Dairy Solution

Price: £5.39
Rating: 4.4/5
Reviews: 14
Age: 11mo ago

MARVL SKIMMED Milk Powder 350G Mega Pack Deal | Great Source of Vitamins A&D and high in Protein | Great in Tea and Coffee | Powdered Milk

Price: £9.01
Rating: 4.4/5
Reviews: 76
Age: 1y ago

Lakeland Dairies Skimmed Milk Powder 2kg High Protein Long Life Milk

Price: £18.94
Rating: 5.0/5
Reviews: 10
Age: 1y ago

Pure Moo Gold - Granulated Skimmed Milk Powder - Suitable for All Coffee Machines & Vending Machines - Clog Free Guarantee (2 Packs of 500g)

Price: £14.67
Rating: 4.6/5
Reviews: 38
Age: 1y ago

Morrisons Instant Skimmed Milk Powder 340g

Price: £3.65
Rating: 4.5/5
Reviews: 106
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

23%

yourhealthstore25%
Hatton Hill17%
Milfresh13%
Morrisons11%
AQUA THOUGHTS6%
Country Range6%

Skimmed Milk Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR10.2%Products21Brands16Top 5 Brands71%OOS Rate0.5%Rating4.5★Reviews458Avg BSR#38

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Skimmed Milk Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

skimmed milk powder34K/yr -6.0%10.5% conv.
dried skimmed milk powder6K/yr -8.8%6.4% conv.
semi skimmed milk powder6K/yr -11.6%7.6% conv.
dried milk powder semi skimmed4K/yr -34.4%9.3% conv.

What reviews say buyers love and hate about Skimmed Milk Powder

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall27%

“creamy taste”

Quality-Overall14%

“Good quality, creamy taste”

Value For Money14%

“Value for money”

Solubility8%

“dissolves easily”

Ease Of Use6%

“Very convenient”

What buyers complain about

68% of reviews

Taste-Overall21%

“Strange taste”

Quality-Overall9%

“This is poor standard”

Size-Overall8%

“Small size”

Chunk/Clump/Collection7%

“they seem to clump up”

Functionality-Overall6%

“Although none of the power has come out I will eventually use it first”

Common Skimmed Milk Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skimmed Milk Powder 46/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.