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Skimmed Milk

brand-locked demand (top 5 brands take 98% of clicks) — Skimmed Milk doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 29Growth 40Conversion 100Competition 17Returns 100Price range 19Avg price 10Brand share 5Review moat 61Quality gap 24
This niche Category average

Is Skimmed Milk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skimmed Milk is a £130K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Skimmed Milk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.1% over the last 90 days and 31.4% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr60K
Search volume / yr+12.1%117K
Conversion rate31.4%
Avg price£3.52

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 41
Top-5 product click share80%
Open market2%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement9%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,066

Top Skimmed Milk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • by Amazon54%
  • Morrisons32%
  • Arla7%
  • Arla Lactofree3%
  • Homry3%
  • Lakeland Dairies2%

Skimmed Milk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR31.4%Products11Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews1,066Avg BSR#85
4K3KSpike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Skimmed Milk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skimmed milk105K/yr
  • milk skimmed7K/yr
  • red milk5K/yr

What reviews say buyers love and hate about Skimmed Milk

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Taste-Overall32%

Great taste

Value For Money25%

Good value

Freshness11%

Fresh

Quality-Overall9%

As good as any other skimmed milk

Ease Of Use8%

Ease of use

What buyers complain about

100% of reviews
Taste-Overall40%

This milk has a bad taste about it

Size-Overall20%

The size of the bottles seems excessive

Quality-Overall10%

Poor quality

Dilute/Watery10%

Tastes watery

Contamination10%

Contaminated milk

Common Skimmed Milk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skimmed Milk 40/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +12.1% over the last 90 days.
Search demand for Skimmed Milk on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.