skimmed milk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,066.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Okay£130K£130K/yr · 117K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£0.96–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£3.52avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, skimmed milk is a £130K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
skimmed milk market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £176K–£211K
- units × avg price
- Conversion rate
- 31.4%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- by Amazon54%
- Morrisons32%
- Arla7%
- Arla Lactofree3%
- Homry3%
- Lakeland Dairies2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +12.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top skimmed milk search terms
- skimmed milk105K/yr
- milk skimmed7K/yr
- red milk5K/yr
Top skimmed milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon British Skimmed Milk 4 Pints 2.272L
by Amazon£1.664.7★800 rev
Morrisons Long Life British Skimmed Milk 1L
Morrisons£1.384.7★1,226 rev
by Amazon Skimmed Milk 6x1L
by Amazon£6.224.4★544 rev
Morrisons British Milk Skimmed 1 Pint
Morrisons£0.964.4★40 rev
Morrisons British Skimmed Milk 2 Pint
Morrisons£1.304.8★35 rev
Newest
by launch dateby Amazon Skimmed Milk 6x1L
by Amazon£6.22544 rev
Morrisons British Milk Skimmed 1 Pint
Morrisons£0.9640 rev
Lakeland Dairies Long Life Skimmed Milk 1L - Pack of 12 Cartons
Lakeland Dairies£18.29158 rev
Arla B.O.B Skimmed Milk Tastes like Semi Skimmed 1l
Homry£1.5096 rev
Morrisons British Skimmed Milk 2 Pint
Morrisons£1.3035 rev
Trending
90-day click momentumby Amazon Skimmed Milk 6x1L
by Amazon£6.224.4★
Arla BOB Skimmed Milk 2L
Arla£2.834.7★
by Amazon British Skimmed Milk 4 Pints 2.272L
by Amazon£1.664.7★
by Amazon British Semi Skimmed Milk 4 Pints 2.272L
by Amazon£1.704.6★
by Amazon British Semi Skimmed Milk 2 Pints 1.136L
by Amazon£1.224.7★
What buyers say about skimmed milk
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Good value”
“Fresh”
“As good as any other skimmed milk”
“Ease of use”
“Healthy, i like it”
“has similar fat content”
“As described”
“so handy to have in stock”
“so no leakage during overseas transit”
What buyers complain about
“This milk has a bad taste about it”
“The size of the bottles seems excessive”
“Poor quality”
“Tastes watery”
“Contaminated milk”
“Went off b4 use by date”
Common questions
- Is skimmed milk profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the skimmed milk niche?
- 6 brands and 41 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in skimmed milk?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for skimmed milk peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the skimmed milk niche?
- Listings span £0.96–£18.29; the average listing price is £3.52 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.