Skimmed Milk
FailThe top 5 brands take 98% of clicks, so Skimmed Milk is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £130K/yr117K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 41 sellers
Flapen Score
Skimmed Milk against its category
The dotted line is the Grocery average. Past it, Skimmed Milk is stronger. Inside it, weaker.
Market
The Skimmed Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Skimmed Milk 117K times last year and spent an estimated £130K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 31.4% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 31.4%
- Market size, estimated
- £130Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- skimmed milk105K searches a year
02 · Price
A sale here is worth £3.52.
Listings sell for £3.52 on average, from £0.96 to £18.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.52 that is £11K to £14K a year per listing.
- Average price
- £3.52under the $15 to $100 sweet spot
- Price range
- £0.96–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Fresh & Chilled. It carries 1,066 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,066per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Skimmed Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon British Skimmed Milk 4 Pints 2.272L
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 6y ago

Morrisons Long Life British Skimmed Milk 1L
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 1,226
- Age
- 10y ago

by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Morrisons British Milk Skimmed 1 Pint
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Morrisons British Skimmed Milk 2 Pint
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3y ago
Trending
estimated 90-day click momentum
by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Arla BOB Skimmed Milk 2L
- Price
- £2.83
- Rating
- 4.7/5
- Reviews
- 1,481
- Age
- 10y ago

by Amazon British Skimmed Milk 4 Pints 2.272L
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 6y ago

by Amazon British Semi Skimmed Milk 4 Pints 2.272L
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 6y ago

by Amazon British Semi Skimmed Milk 2 Pints 1.136L
- Price
- £1.22
- Rating
- 4.7/5
- Reviews
- 1,472
- Age
- 6y ago
Newest
by launch date
by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Morrisons British Milk Skimmed 1 Pint
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Lakeland Dairies Long Life Skimmed Milk 1L - Pack of 12 Cartons
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 1y ago

Arla B.O.B Skimmed Milk Tastes like Semi Skimmed 1l
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

Morrisons British Skimmed Milk 2 Pint
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
41
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- by Amazon54%
- Morrisons32%
- Arla7%
- Arla Lactofree3%
- Homry3%
- Lakeland Dairies2%
Demand
Skimmed Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Skimmed Milk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- skimmed milk105K/yr
- milk skimmed7K/yr
- red milk5K/yr
Reviews and returns
What reviews say buyers love and hate about Skimmed Milk
We read the reviews and the return reasons for every product selling here.
“This milk has a bad taste about it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skimmed Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









