Skimmed Milk
FailThe top 5 brands take 98% of clicks, so Skimmed Milk is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £130K/yr117K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 41 sellers
Flapen Score
Skimmed Milk against its category
The dotted line is the Grocery average. Past it, Skimmed Milk is stronger. Inside it, weaker.
Market
The Skimmed Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Skimmed Milk 117K times last year and spent an estimated £130K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
31.4% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 31.4%
- Market size, estimated
- £130Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- skimmed milk105K searches a year
02 · Price
A sale here is worth £3.52.
Listings sell for £3.52 on average, from £0.96 to £18.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.52 that is £11K to £14K a year per listing.
- Average price
- £3.52under the $15 to $100 sweet spot
- Price range
- £0.96–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Fresh & Chilled. It carries 1,066 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,066per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Skimmed Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon British Skimmed Milk 4 Pints 2.272L
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 6y ago

Morrisons Long Life British Skimmed Milk 1L
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 1,226
- Age
- 10y ago

by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Morrisons British Milk Skimmed 1 Pint
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Morrisons British Skimmed Milk 2 Pint
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3y ago
Trending
90-day click momentum
by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Arla BOB Skimmed Milk 2L
- Price
- £2.83
- Rating
- 4.7/5
- Reviews
- 1,481
- Age
- 10y ago

by Amazon British Skimmed Milk 4 Pints 2.272L
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 6y ago

by Amazon British Semi Skimmed Milk 4 Pints 2.272L
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 6y ago

by Amazon British Semi Skimmed Milk 2 Pints 1.136L
- Price
- £1.22
- Rating
- 4.7/5
- Reviews
- 1,472
- Age
- 6y ago
Newest
by launch date
by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Morrisons British Milk Skimmed 1 Pint
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Lakeland Dairies Long Life Skimmed Milk 1L - Pack of 12 Cartons
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 1y ago

Arla B.O.B Skimmed Milk Tastes like Semi Skimmed 1l
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 1y ago

Morrisons British Skimmed Milk 2 Pint
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- by Amazon54%
- Morrisons32%
- Arla7%
- Arla Lactofree3%
- Homry3%
- Lakeland Dairies2%
Demand
Skimmed Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Skimmed Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skimmed milk105K/yr
- milk skimmed7K/yr
- red milk5K/yr
Reviews and returns
What reviews say buyers love and hate about Skimmed Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This milk has a bad taste about it
Tastes watery
However, this time it tastes watered down
The size of the bottles seems excessive
Poor quality
Tastes watery
However, this time it tastes watered down
Contaminated milk
I'm sure this batch is contaminated
Love
Great taste
Great tasting Milk
Tastes just like fresh skimmed milk
Good value
Excellent value for money
half the price
Fresh
Fresh and a good date on it
Very fresh and hade a good date on it
As good as any other skimmed milk
decent longline milk
Excellent product
Ease of use
easy to carry
Great many uses
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skimmed Milk questions
Answered from the same tracked data.









