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Skimmed Milk

Fail

The top 5 brands take 98% of clicks, so Skimmed Milk is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£130K/yr117K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 41 sellers

Flapen Score

Skimmed Milk against its category

The dotted line is the Grocery average. Past it, Skimmed Milk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skimmed Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skimmed Milk 117K times last year and spent an estimated £130K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

31.4% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
31.4%
Market size, estimated
£130Ka year
Peak month
January1.5× the quietest month
Top search term
skimmed milk105K searches a year

02 · Price

A sale here is worth £3.52.

Listings sell for £3.52 on average, from £0.96 to £18.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.52 that is £11K to £14K a year per listing.

Average price
£3.52under the $15 to $100 sweet spot
Price range
£0.96–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Fresh & Chilled. It carries 1,066 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Fresh & Chilled
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,066per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • by Amazon54%
  • Morrisons32%
  • Arla7%
  • Arla Lactofree3%
  • Homry3%
  • Lakeland Dairies2%

Demand

Skimmed Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Skimmed Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skimmed milk105K/yr
  • milk skimmed7K/yr
  • red milk5K/yr

Reviews and returns

What reviews say buyers love and hate about Skimmed Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%+0.04

This milk has a bad taste about it

Tastes watery

However, this time it tastes watered down

Size-Overall20%−0.09

The size of the bottles seems excessive

Quality-Overall10%+0.09

Poor quality

Dilute/Watery10%−0.05

Tastes watery

However, this time it tastes watered down

Contamination10%−0.05

Contaminated milk

I'm sure this batch is contaminated

Love

Taste-Overall32%+0.04

Great taste

Great tasting Milk

Tastes just like fresh skimmed milk

Value For Money25%+2.89

Good value

Excellent value for money

half the price

Freshness11%+0.09

Fresh

Fresh and a good date on it

Very fresh and hade a good date on it

Quality-Overall9%+0.09

As good as any other skimmed milk

decent longline milk

Excellent product

Ease Of Use8%+0.77

Ease of use

easy to carry

Great many uses

FAQ

Common Skimmed Milk questions

Answered from the same tracked data.