Singles to Go
FailThe top 5 brands take 100% of clicks, so Singles to Go is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £41K/yr72K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 64 sellers
Flapen Score
Singles to Go against its category
The dotted line is the Grocery average. Past it, Singles to Go is stronger. Inside it, weaker.
Market
The Singles to Go market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Singles to Go 72K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £41Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- singles to go20K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £5.37 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £5.37–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #158 within Drink Mixes & Flavourings. It carries 2,788 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 89%
- Out of stock, average day
- 1.9%
- Average rank
- #158in Drink Mixes & Flavourings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,788per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Singles to Go products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crystal Light On the Go 60 Ct. - Variety Pack (Lemonade Fruit Punch Raspberry Lemonade Wild Strawberry) 178g
- Price
- £18.33
- Rating
- 4.6/5
- Reviews
- 2,861
- Age
- 4y ago

Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Crystal Light Grape Peach Mango & Wildy Strawbe ASDFG-89
- Price
- £19.01
- Rating
- 4.7/5
- Reviews
- 6,635
- Age
- 3y ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 1y ago
Trending
estimated 90-day click momentum
Margaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago

Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 1y ago

Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 1y ago
Newest
by launch date
Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Crystal Light Energy Boost Fruit Punch Drink Mix 10ct On-the-Go Packet
- Price
- £12.50
- Rating
- 4.7/5
- Reviews
- 1,048
- Age
- 1y ago

Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 1y ago

Margaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- SINGLES TO GO!51%
- Crystal Light43%
- Wyler's Light4%
- Castello since 19072%
- Open — no brand owns it (0%)
Demand
Singles to Go search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Singles to Go search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- singles to go20K/yr
- crystal light drink mix14K/yr
- crystal light22K/yr
- drink mix10K/yr
- crystal lights5K/yr
Reviews and returns
What reviews say buyers love and hate about Singles to Go
We read the reviews and the return reasons for every product selling here.
“Has an artificial taste to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Singles to Go questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









