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Singles to Go

Fail

The top 5 brands take 100% of clicks, so Singles to Go is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£41K/yr72K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
58%top-5 click share · 4 brands · 64 sellers

Flapen Score

Singles to Go against its category

The dotted line is the Grocery average. Past it, Singles to Go is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Singles to Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Singles to Go 72K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.8%
Market size, estimated
£41Ka year
Peak month
February1.3× the quietest month
Top search term
singles to go20K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £5.37 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£5.37–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #158 within Drink Mixes & Flavourings. It carries 2,788 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
89%
Out of stock, average day
1.9%
Average rank
#158in Drink Mixes & Flavourings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,788per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Singles to Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • SINGLES TO GO!51%
  • Crystal Light43%
  • Wyler's Light4%
  • Castello since 19072%
  • Open — no brand owns it (0%)

Demand

Singles to Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Singles to Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • singles to go20K/yr
  • crystal light drink mix14K/yr
  • crystal light22K/yr
  • drink mix10K/yr
  • crystal lights5K/yr

Reviews and returns

What reviews say buyers love and hate about Singles to Go

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.14

Has an artificial taste to it

hate the taste of water

Weird taste

Value For Money9%−0.03

are very expensive

Expensive

A bit pricey

Sweetness7%−0.04

without sugar

I don't like my ice tea too sweet so I use more water than recommended 500ml

I found this much to sweet

Color5%+0.16

Strange colours

Stale/Rotten/Spoiled5%−0.04

rather bland

Love

Flavor32%+3.26

Refreshing flavours

Great selection of flavours

Flavors are great

Taste-Overall27%−0.14

Absolutely delicious and refreshing

Amazing Taste

Delicious and very easy to use

Sweetness9%−0.04

And the best thing is it has zero sugar yet still sweet

Nicest sugar free ice tea

Very sweet

Value For Money5%−0.03

worth the price for the amount of tea you can get

Excellent value for money

Good value

Alcohol Flavor4%+0.37

Drinkable

These drinks are amazingly good

Good to encourage you to drink more

FAQ

Common Singles to Go questions

Answered from the same tracked data.