singles to go
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.37avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 72K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, singles to go is a £41K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
singles to go market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £35K–£47K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 5%
- Out of stock
- 1.9%
- Avg brand age
- 42 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- SINGLES TO GO!51%
- Crystal Light43%
- Wyler's Light4%
- Castello since 19072%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top singles to go search terms
- singles to go20K/yr
- crystal light drink mix14K/yr
- crystal light22K/yr
- drink mix10K/yr
- crystal lights5K/yr
Top singles to go products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crystal Light On the Go 60 Ct. - Variety Pack (Lemonade Fruit Punch Raspberry Lemonade Wild Strawberry) 178g
Crystal Light£18.334.6★2,861 rev
Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
SINGLES TO GO!£8.454.7★3,647 rev
Crystal Light Grape Peach Mango & Wildy Strawbe ASDFG-89
Crystal Light£19.014.7★6,635 rev
Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
SINGLES TO GO!£8.434.6★2,456 rev
Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
SINGLES TO GO!£8.704.6★1,432 rev
Newest
by launch dateSkittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
SINGLES TO GO!£8.453,647 rev
Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
SINGLES TO GO!£8.432,456 rev
Crystal Light Energy Boost Fruit Punch Drink Mix 10ct On-the-Go Packet
Crystal Light£12.501,048 rev
Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
SINGLES TO GO!£8.471,605 rev
Margaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
SINGLES TO GO!£8.39239 rev
Trending
90-day click momentumMargaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
SINGLES TO GO!£8.394.5★
Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
SINGLES TO GO!£8.474.6★
Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
SINGLES TO GO!£8.454.7★
Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
SINGLES TO GO!£8.434.6★
Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
SINGLES TO GO!£8.704.6★
What buyers say about singles to go
What buyers praise and complain about, mined from review topics.What buyers love
“Refreshing flavours”
“Absolutely delicious and refreshing”
“And the best thing is it has zero sugar yet still sweet”
“worth the price for the amount of tea you can get”
“Drinkable”
“so easy to use”
“They dissolve easily”
“Makes a very refreshing drink very easy”
“Lovely makes a refreshing drink on a hot day”
“Was gift”
What buyers complain about
“Has an artificial taste to it”
“are very expensive”
“without sugar”
“Strange colours”
“rather bland”
“still found it awful in a litre of water too”
“tastes extremely artificial”
“Its a tiny sachet”
“really struggle to do so”
“The mango doesn't have as much strength”
Common questions
- Is singles to go profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the singles to go niche?
- 4 brands and 64 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in singles to go?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for singles to go peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the singles to go niche?
- Listings span £5.37–£19.01; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.