Singles to Go
FailThe top 5 brands take 100% of clicks, so Singles to Go is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £41K/yr72K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 64 sellers
Flapen Score
Singles to Go against its category
The dotted line is the Grocery average. Past it, Singles to Go is stronger. Inside it, weaker.
Market
The Singles to Go market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Singles to Go 72K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £41Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- singles to go20K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £5.37 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £5.37–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #158 within Drink Mixes & Flavourings. It carries 2,788 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 89%
- Out of stock, average day
- 1.9%
- Average rank
- #158in Drink Mixes & Flavourings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,788per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Singles to Go products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crystal Light On the Go 60 Ct. - Variety Pack (Lemonade Fruit Punch Raspberry Lemonade Wild Strawberry) 178g
- Price
- £18.33
- Rating
- 4.6/5
- Reviews
- 2,861
- Age
- 4y ago

Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Crystal Light Grape Peach Mango & Wildy Strawbe ASDFG-89
- Price
- £19.01
- Rating
- 4.7/5
- Reviews
- 6,635
- Age
- 3y ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 1y ago
Trending
90-day click momentum
Margaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago

Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 1y ago

Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Starburst Singles to Go Variety Pack Watertok Powder Drink Mix Contains 4 Flavors Strawberry Cherry Orange and Lemon 1 Box (30 Servings)
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 1y ago
Newest
by launch date
Skittles 30 Count Singles To Go Wild Berry Variety Pack Powdered Drink Mix Zero Sugar Low Calorie Includes 4 Wild Berry Flavors 30 Total Servings
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 3,647
- Age
- 10mo ago

Welchs Singles To Go Variety Pack Watertok Powder Drinks Mix Contains 4 Flavours Grape Passion Fruit Strawberry Peach Cherry Pomegranate 1 Box (30 Servings)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 1y ago

Crystal Light Energy Boost Fruit Punch Drink Mix 10ct On-the-Go Packet
- Price
- £12.50
- Rating
- 4.7/5
- Reviews
- 1,048
- Age
- 1y ago

Sonic Singles To Go Limeade Variety Pack Watertok Pulvered Drink Mix Contains 3 Flavours Limeade Cherry Limeade Strawberry Limeade 1 Box (30 Servings)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 1y ago

Margaritaville Singles to Go Drink Mix Ultimate Summer Variety Pack
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- SINGLES TO GO!51%
- Crystal Light43%
- Wyler's Light4%
- Castello since 19072%
- Open — no brand owns it (0%)
Demand
Singles to Go search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Singles to Go search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- singles to go20K/yr
- crystal light drink mix14K/yr
- crystal light22K/yr
- drink mix10K/yr
- crystal lights5K/yr
Reviews and returns
What reviews say buyers love and hate about Singles to Go
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has an artificial taste to it
hate the taste of water
Weird taste
are very expensive
Expensive
A bit pricey
without sugar
I don't like my ice tea too sweet so I use more water than recommended 500ml
I found this much to sweet
Strange colours
rather bland
Love
Refreshing flavours
Great selection of flavours
Flavors are great
Absolutely delicious and refreshing
Amazing Taste
Delicious and very easy to use
And the best thing is it has zero sugar yet still sweet
Nicest sugar free ice tea
Very sweet
worth the price for the amount of tea you can get
Excellent value for money
Good value
Drinkable
These drinks are amazingly good
Good to encourage you to drink more
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Singles to Go questions
Answered from the same tracked data.









