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Singles to Go

Fail

The top 5 brands take 100% of clicks, so Singles to Go is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£41K/yr72K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
58%top-5 click share · 4 brands · 64 sellers

Flapen Score

Singles to Go against its category

The dotted line is the Grocery average. Past it, Singles to Go is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Singles to Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Singles to Go 72K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.8%
Market size, estimated
£41Ka year
Peak month
February1.3× the quietest month
Top search term
singles to go20K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £5.37 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£5.37–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #158 within Drink Mixes & Flavourings. It carries 2,788 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
89%
Out of stock, average day
1.9%
Average rank
#158in Drink Mixes & Flavourings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,788per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Singles to Go products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

64

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • SINGLES TO GO!51%
  • Crystal Light43%
  • Wyler's Light4%
  • Castello since 19072%
  • Open — no brand owns it (0%)

Demand

Singles to Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Singles to Go search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • singles to go20K/yr
  • crystal light drink mix14K/yr
  • crystal light22K/yr
  • drink mix10K/yr
  • crystal lights5K/yr

Reviews and returns

What reviews say buyers love and hate about Singles to Go

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Flavor”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Has an artificial taste to it”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Singles to Go questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data