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Simple Syrup

Fail

Prices span $2.70–$9.23, mostly outside the sweet spot, so Simple Syrup is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£72K/yr77K searches / yr
90-day growth
+76.2%search demand this quarter
Competition
93%top-5 click share · 7 brands · 29 sellers

Flapen Score

Simple Syrup against its category

The dotted line is the Grocery average. Past it, Simple Syrup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simple Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Simple Syrup 77K times last year and spent an estimated £72K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+76.2%
Conversion, latest week
13.4%
Market size, estimated
£72Ka year
Peak month
December4.1× the quietest month
Top search term
simple syrup52K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £2.70 to £9.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.99 that is £5K to £7K a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£2.70–£9.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #89 within Beverage Syrups & Concentrates. It carries 1,628 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#89in Beverage Syrups & Concentrates
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,628per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Simple Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

2%

  • Simply37%
  • Monin26%
  • Finest Call20%
  • Master of Mixes9%
  • Volare4%
  • Jordan's Skinny Mixes2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Simple Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Simple Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.93

Tastes like sugar syrup

I've tried other sweeteners and they can sometimes have a strange taste, this one, to me, doesn't

Flavor17%−0.08

An unfortunate flavour

Recycle/Reuse17%−0.11

1L bottle is plastic now, not glass, so is not so easily recycled

Advertised Vs Actual Product17%−0.10

Plastic bottle not glass as in pictures

Strength8%−0.05

Weak

Love

Alcohol Flavor28%+1.71

Easy pour easy cocktail

Great for cocktails

Goes well with cocktails

Taste-Overall12%+0.93

Great taste

Tastes like shop

tastes good

Flavor9%−0.08

Flavor is good

Makes the best strawberry milkshake

Top tip, add rose syrup to chocolate icecream for Turkish delight flavour

Sweetness9%+0.45

Very good, just as good as none sugar free

sweetens nicely, dont use too much

Great to use as a sugar alternative, no flavour at all, just sweetness added to food and drink

Quality-Overall7%+0.36

good quality cocktails

A great product

always good quality

FAQ

Common Simple Syrup questions

Answered from the same tracked data.