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Simple Syrup

Fail

Prices span $2.70–$9.23, mostly outside the sweet spot, so Simple Syrup is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£72K/yr77K searches / yr
90-day growth
+76.2%search demand this quarter
Competition
93%top-5 click share · 7 brands · 29 sellers

Flapen Score

Simple Syrup against its category

The dotted line is the Grocery average. Past it, Simple Syrup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simple Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Simple Syrup 77K times last year and spent an estimated £72K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+76.2%
Conversion, latest week
13.4%
Market size, estimated
£72Ka year
Peak month
December4.1× the quietest month
Top search term
simple syrup52K searches a year

02 · Price

A sale here is worth £6.99.

Listings sell for £6.99 on average, from £2.70 to £9.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.99 that is £5K to £7K a year per listing.

Average price
£6.99under the $15 to $100 sweet spot
Price range
£2.70–£9.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #89 within Beverage Syrups & Concentrates. It carries 1,628 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#89in Beverage Syrups & Concentrates
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,628per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Simple Syrup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

29

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

2%

  • Simply37%
  • Monin26%
  • Finest Call20%
  • Master of Mixes9%
  • Volare4%
  • Jordan's Skinny Mixes2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Simple Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Simple Syrup

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Alcohol Flavor”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like sugar syrup”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Simple Syrup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data