Is simple syrup profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 8 tracked products. 90-day search growth is +76.2%. Flapen's verdict: Skip it (42/100).

How competitive is the simple syrup niche?

7 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in simple syrup?

Top complaints mined from reviews: Taste-Overall, Flavor, Recycle/Reuse. The return rate is 0.0%.

When does demand for simple syrup peak?

Demand peaks in Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the simple syrup niche?

Listings span £2.70–£9.23; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.

simple syrup

Skip it

Prices mostly outside the sweet spot ($2.70–$9.23) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Growth

Great+76.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,627.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.99

avg listing price — sweet spot $15–$100

Market size

Bad£72K

£72K/yr · 77K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Price range

Bad£2.70–£9.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, simple syrup is a £72K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

simple syrup market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £70K–£87K; units × avg price
Conversion rate: 13.4%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 7.7%
Avg brand age: 67 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Simply37%
Monin26%
Finest Call20%
Master of Mixes9%
Volare4%
Jordan's Skinny Mixes2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +76.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.1×

Open Trend

Top simple syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply Sugar Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)

Simply£2.704.6★841 rev

MONIN Premium Pure Cane Sugar Syrup 1L

Monin£8.954.7★3,951 rev

Finest Call£9.234.7★516 rev

Master of Mixes Cocktail Essentials | 375ml | Home Bar Cocktail Ingredient (Simple Syrup)

Master of Mixes£4.784.8★14 rev

Simply Sugar Free Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Simply£7.374.5★352 rev

Newest

by launch date

Master of Mixes Cocktail Essentials | 375ml | Home Bar Cocktail Ingredient (Simple Syrup)

Master of Mixes£4.7814 rev

1y ago

Volare Simple Sugar Syrup 70cl

Volare£9.105,092 rev

5y ago

Simply Sugar Free Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Simply£7.37352 rev

5y ago

Jordans Skinny Sugar Free Simple Syrup 750ml

Jordan's Skinny Mixes£8.762,192 rev

6y ago

Simply Sugar Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)

Simply£2.70841 rev

8y ago

What buyers say about simple syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor28%

“Easy pour easy cocktail”

Taste-Overall12%

“Great taste”

Flavor9%

“Flavor is good”

Sweetness9%

“Very good, just as good as none sugar free”

Quality-Overall7%

“good quality cocktails”

Artificial Sweeteners5%

“So much better than just adding sugar”

Value For Money5%

“Great price”

Ease Of Use5%

“Handy to have in the cupard”

Solubility4%

“Perfect Syrup”

Advertised Vs Actual Product4%

“Does the trick”

What buyers complain about

Taste-Overall25%

“Tastes like sugar syrup”

Flavor17%

“An unfortunate flavour”

Recycle/Reuse17%

“1L bottle is plastic now, not glass, so is not so easily recycled”

Advertised Vs Actual Product17%

“Plastic bottle not glass as in pictures”

Strength8%

“Weak”

Dilute/Watery8%

“The syrup is very like water”

Common questions

Is simple syrup profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 8 tracked products. 90-day search growth is +76.2%. Flapen's verdict: Skip it (42/100).
How competitive is the simple syrup niche?: 7 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in simple syrup?: Top complaints mined from reviews: Taste-Overall, Flavor, Recycle/Reuse. The return rate is 0.0%.
When does demand for simple syrup peak?: Demand peaks in Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the simple syrup niche?: Listings span £2.70–£9.23; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.