Silver Polishing Cloth
FailThe top 5 brands take 100% of clicks, so Silver Polishing Cloth is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £235K/yr173K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 39 sellers
Flapen Score
Silver Polishing Cloth against its category
The dotted line is the Grocery average. Past it, Silver Polishing Cloth is stronger. Inside it, weaker.
Market
The Silver Polishing Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Polishing Cloth 173K times last year and spent an estimated £235K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
25.7% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 25.7%
- Market size, estimated
- £235Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- silver polishing cloth49K searches a year
02 · Price
A sale here is worth £5.28.
Listings sell for £5.28 on average, from £3.02 to £8.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At £5.28 that is £32K to £42K a year per listing.
- Average price
- £5.28under the $15 to $100 sweet spot
- Price range
- £3.02–£8.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £32K–£42K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #583 within Household Cleaners. It carries 1,128 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #583in Household Cleaners
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,128per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Silver Polishing Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Silver Polishing Cloth (Pack of 2) Jewellery Cleaning and Polishing Cloths for Cleaning Silver Gold and Platinum - Restores the Shine
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 10mo ago
2 X Long Term Silver Polish Cloth (516421)
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 425
- Age
- 11y ago
Three Packs Goddards Long Term Silver Polish Cloth
- Price
- £7.85
- Rating
- 4.5/5
- Reviews
- 466
- Age
- 11y ago
Silver Polishing Cloth Pack of 2 Anti Tarnish Jewellery Cleaning Cloth for Sterling Silver Rings Necklaces & Silverware Reusable Microfibre Polishing & Cleaning Cloth for Long Lasting Shine
- Price
- £8.16
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Trending
90-day click momentumSilver Polishing Cloth Pack of 2 Anti Tarnish Jewellery Cleaning Cloth for Sterling Silver Rings Necklaces & Silverware Reusable Microfibre Polishing & Cleaning Cloth for Long Lasting Shine
- Price
- £8.16
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Town Talk Silver Polishing Cloth 12 x 17cm | 100% cotton cloth for tarnish removal and protection | Reusable | For silver jewellery and silverware
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 10y ago
Silver Cleaning Cloths - 6pcs Premium Polishing Cloths - Silver Polishing Cloth - Silver Cleaning Cloth for Jewellery - Reusable Silver Cloth Double Sided Silver Jewellery Cleaner Cloth8 * 8cm
- Price
- £3.02
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 1y ago
Silver Polishing Cloth (Pack of 2) Jewellery Cleaning and Polishing Cloths for Cleaning Silver Gold and Platinum - Restores the Shine
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 10mo ago
Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Newest
by launch dateSilver Polishing Cloth Pack of 2 Anti Tarnish Jewellery Cleaning Cloth for Sterling Silver Rings Necklaces & Silverware Reusable Microfibre Polishing & Cleaning Cloth for Long Lasting Shine
- Price
- £8.16
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Silver Polishing Cloth (Pack of 2) Jewellery Cleaning and Polishing Cloths for Cleaning Silver Gold and Platinum - Restores the Shine
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 10mo ago
Silver Cleaning Cloths - 6pcs Premium Polishing Cloths - Silver Polishing Cloth - Silver Cleaning Cloth for Jewellery - Reusable Silver Cloth Double Sided Silver Jewellery Cleaner Cloth8 * 8cm
- Price
- £3.02
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 1y ago
Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Town Talk Silver Polishing Cloth 12 x 17cm | 100% cotton cloth for tarnish removal and protection | Reusable | For silver jewellery and silverware
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Goddard's60%
- HowseHold28%
- ZOPPER5%
- Nazeauf4%
- Town Talk3%
- Open — no brand owns it (0%)
Demand
Silver Polishing Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.4×
Search terms
Top Silver Polishing Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver polishing cloth49K/yr
- silver cleaning cloth35K/yr
- silver cloth for cleaning silver jewellery17K/yr
- silver cloth16K/yr
- silver cleaning cloth for jewellery16K/yr
- silver polishing cloth jewellery9K/yr
- silver polish cloth7K/yr
- silver jewellery cleaning cloth7K/yr
- goddards silver polish cloth6K/yr
- silver cloth for cleaning silver5K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Polishing Cloth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too pricey
I just wish they came in bigger sizes or in multipacks
These cloths are tiny
Dries out quite quickly
Not the best
Love
Excellent value for money
Excellent product at a fair price
Best Value
Very good at cleaning silver jrwellery
Gloriously Clean
Very quick effective and no mess
Excellent product
good quality
Really good
Does the job perfectly
they do the job
As described
Easy to use
Easy to use, however, I would recommend wearing gloves
Very easy to use as you don't need a huge amount of elbow grease
Return
0.1% Return rate 31% Fixable by listing
I just wish they came in bigger sizes or in multipacks
These cloths are tiny
Dries out quite quickly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Polishing Cloth questions
Answered from the same tracked data.