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Silver Cleaning Cloth

Fail

The top 5 brands take 100% of clicks, so Silver Cleaning Cloth is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£83K/yr56K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 38 sellers

Flapen Score

Silver Cleaning Cloth against its category

The dotted line is the Grocery average. Past it, Silver Cleaning Cloth is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Cleaning Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Cleaning Cloth 56K times last year and spent an estimated £83K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
27.1%
Market size, estimated
£83Ka year
Peak month
July1.5× the quietest month
Top search term
silver cleaning cloth35K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £3.02 to £8.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £5.44 that is £8K to £11K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£3.02–£8.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Household Cleaners. It carries 1,268 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Household Cleaners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,268per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silver Cleaning Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Goddard's60%
  • HowseHold31%
  • ZOPPER5%
  • Nazeauf4%
  • Open — no brand owns it (0%)

Demand

Silver Cleaning Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Silver Cleaning Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver cleaning cloth35K/yr
  • silver cloth for cleaning silver jewellery17K/yr
  • silver cleaner cloth4K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Cleaning Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry25%−0.07

Dries out quite quickly

Quality-Overall25%−0.05

Not the best

Size-Overall25%−0.06

These cloths are tiny

Love

Value For Money23%+0.76

Excellent value for money

Excellent product at a fair price

Best Value

Advertised Vs Actual Product17%+0.69

Does the job perfectly

they do the job

As described

Ease Of Cleaning16%+1.95

Great for cleaning all your gold and silver

Very good at cleaning silver jrwellery

Very good clean up my siver like brand new

Quality-Overall15%−0.05

Excellent product

good quality

Quality

Ease Of Use6%+0.67

Easy to use

Very easy to use as you don't need a huge amount of elbow grease

easy to use good value for money

Return

0.1% Return rate 18% Fixable by listing

Functionality-Overall55%▅█▅█▂▁
Moist/Dry27%█▁█▁▆▁

Dries out quite quickly

Advertised Vs Actual Product9%▁▁▁▁█▁
Size-Overall9%▁▁▁▁█▁

These cloths are tiny

FAQ

Common Silver Cleaning Cloth questions

Answered from the same tracked data.