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Silver Cleaning Cloth

Fail

The top 5 brands take 100% of clicks, so Silver Cleaning Cloth is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£83K/yr56K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 38 sellers

Flapen Score

Silver Cleaning Cloth against its category

The dotted line is the Grocery average. Past it, Silver Cleaning Cloth is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Cleaning Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Cleaning Cloth 56K times last year and spent an estimated £83K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 27.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
27.1%
Market size, estimated
£83Ka year
Peak month
July1.5× the quietest month
Top search term
silver cleaning cloth35K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £3.02 to £8.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £5.44 that is £8K to £11K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£3.02–£8.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Household Cleaners. It carries 1,268 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Household Cleaners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,268per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silver Cleaning Cloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Goddard's60%
  • HowseHold31%
  • ZOPPER5%
  • Nazeauf4%
  • Open — no brand owns it (0%)

Demand

Silver Cleaning Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Silver Cleaning Cloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silver cleaning cloth35K/yr
  • silver cloth for cleaning silver jewellery17K/yr
  • silver cleaner cloth4K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Cleaning Cloth

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
25%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Dries out quite quickly”
A buyer, on “Moist/Dry”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Silver Cleaning Cloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data