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Silken Tofu

Fail

The top 5 brands take 97% of clicks, so Silken Tofu is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£75K/yr48K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
80%top-5 click share · 6 brands · 49 sellers

Flapen Score

Silken Tofu against its category

The dotted line is the Grocery average. Past it, Silken Tofu is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silken Tofu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silken Tofu 48K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
13.2%
Market size, estimated
£75Ka year
Top search term
silken tofu41K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £1.63 to £28.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.91 that is £3K to £6K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£1.63–£28.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #20 within Baking Supplies. It carries 488 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
3.7%
Average rank
#20in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Silken Tofu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Yutaka42%
  • Clearspring22%
  • Starry Mart22%
  • Mori-Nu6%
  • OKEPS GD5%
  • WaNaHong3%

Demand

Silken Tofu search demand

Weekly searches over the year. Pick a range.

1K600May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Silken Tofu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silken tofu41K/yr
  • silken tofu organic4K/yr
  • soft tofu3K/yr

Reviews and returns

What reviews say buyers love and hate about Silken Tofu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content50%−0.11

high fat content

Love

Taste-Overall27%−0.14

Lovely tofu

Very delicious

It tastes really authentic and is of exceptionally good quality, with an incredibly silky and smooth texture

Quality-Overall20%−0.20

Quality product

It's a good product

Great product

Cooking Instructions7%+0.79

Is easy to cook and delicious

Easy to cook with a lot of veggies

Texture/Consistency-Overall7%+0.79

Nice consistency

Great texture

Product Condition7%+0.79

New product

FAQ

Common Silken Tofu questions

Answered from the same tracked data.