silken tofu
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great488.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.63–£28.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 48K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silken tofu is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
silken tofu market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 3.7%
- Avg brand age
- 67 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Yutaka42%
- Clearspring22%
- Starry Mart22%
- Mori-Nu6%
- OKEPS GD5%
- WaNaHong3%
Demand
Weekly Amazon search volume, last 9 weeks — -9.4% search growth over the last 90 days.Top silken tofu search terms
- silken tofu41K/yr
- silken tofu organic4K/yr
- soft tofu3K/yr
Top silken tofu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads
Yutaka£2.214.4★46 rev
J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)
Starry Mart£9.354.8★33 rev
Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals
Yutaka£21.214.6★7 rev
Clearspring | Tofu | 5 x 300g
Clearspring£13.954.7★4 rev
Clearspring Organic Japanese Tofu 300g
Clearspring£1.634.6★608 rev
Newest
by launch dateYutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals
Yutaka£21.217 rev
Silken Tofu | Soft Firm & Super Soft | High-Protein Non-GMO Vegan KSA Certified | 305g-307g (Pack of 2) (Firm Tofu 307g)
Starry Mart£9.625 rev
Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads
Yutaka£2.2146 rev
WaNaHong Satonoyuki - Silken Tofu 300g (Case of 12) Made in Japan
WaNaHong£24.4328 rev
J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)
Starry Mart£9.3533 rev
Trending
90-day click momentumYutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals
Yutaka£21.214.6★
Silken Tofu | Soft Firm & Super Soft | High-Protein Non-GMO Vegan KSA Certified | 305g-307g (Pack of 2) (Firm Tofu 307g)
Starry Mart£9.623.9★
The Tofoo Co. Organic Naked 280g (Pack of 1)
OKEPS GD£2.294.7★
Clearspring | Tofu | 5 x 300g
Clearspring£13.954.7★
J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)
Starry Mart£9.354.8★
What buyers say about silken tofu
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely tofu”
“Quality product”
“Is easy to cook and delicious”
“Nice consistency”
“New product”
“Perfect and versatile for many uses”
“Great taste and value”
“It's a great way to ensure you're getting daily protein”
“Good value for money multipack”
“Quality and silky”
What buyers complain about
“high fat content”
Common questions
- Is silken tofu profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 12 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the silken tofu niche?
- 6 brands and 49 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in silken tofu?
- Top complaints mined from reviews: Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the silken tofu niche?
- Listings span £1.63–£28.22; the average listing price is £11.91 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.