How competitive is the Silken Tofu niche on Amazon United Kingdom?

6 brands and 49 sellers compete in Silken Tofu on Amazon United Kingdom. The top 5 Silken Tofu products take 80% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Silken Tofu niche?

Silken Tofu sells for £11.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£28.22. The average incumbent carries 488 reviews — the moat a new listing must climb.

Silken Tofu

brand-locked demand (top 5 brands take 97% of clicks) — Silken Tofu doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Silken Tofu profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silken Tofu is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.

Silken Tofu: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.4% over the last 90 days and 13.2% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K

Search volume / yr-9.4%48K

Conversion rate13.2%

Avg price£11.91

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 49

Top-5 product click share80%

Open market3%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Silken Tofu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads

Price: £2.21
Rating: 4.4/5
Reviews: 46
Age: 1y ago

J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)

Price: £9.35
Rating: 4.8/5
Reviews: 33
Age: 2y ago

Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals

Price: £21.21
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Clearspring | Tofu | 5 x 300g

Price: £13.95
Rating: 4.7/5
Reviews: 4
Age: 10y ago

Clearspring Organic Japanese Tofu 300g

Price: £1.63
Rating: 4.6/5
Reviews: 608
Age: 10y ago

Newest

by launch date

Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals

Price: £21.21
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Silken Tofu | Soft Firm & Super Soft | High-Protein Non-GMO Vegan KSA Certified | 305g-307g (Pack of 2) (Firm Tofu 307g)

Price: £9.62
Rating: 3.9/5
Reviews: 5
Age: 1y ago

Yutaka Silken Tofu 308g | Smooth & Creamy Japanese Soybean Curd | High Protein | Vegan | Gluten-Free | Ideal for Cooking Desserts Soups & Salads

Price: £2.21
Rating: 4.4/5
Reviews: 46
Age: 1y ago

WaNaHong Satonoyuki - Silken Tofu 300g (Case of 12) Made in Japan

Price: £24.43
Rating: 4.8/5
Reviews: 28
Age: 1y ago

J-Basket Japanese Soft Tofu Silken Beancurd Satonoyuki for Stir Fry Salad Desserts 300g (Pack of 2)

Price: £9.35
Rating: 4.8/5
Reviews: 33
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Yutaka42%
Clearspring22%
Starry Mart22%
Mori-Nu6%
OKEPS GD5%
WaNaHong3%

Silken Tofu demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR13.2%Products12Brands6Top 5 Brands97%OOS Rate3.7%Rating4.5★Reviews488Avg BSR#20

Top Silken Tofu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silken tofu41K/yr -5.0%8.8% conv.
silken tofu organic4K/yr -32.0%8.8% conv.
soft tofu3K/yr -30.9%5.1% conv.

What reviews say buyers love and hate about Silken Tofu

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall27%

“Lovely tofu”

Quality-Overall20%

“Quality product”

Cooking Instructions7%

“Is easy to cook and delicious”

Texture/Consistency-Overall7%

“Nice consistency”

Product Condition7%

“New product”

What buyers complain about

50% of reviews

Nutritional Content50%

“high fat content”

Common Silken Tofu questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silken Tofu 41/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 12 tracked products. Search demand moved -9.4% over the last 90 days.

Silken Tofu buyers on Amazon United Kingdom complain most about Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.