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Shrimp

Maybe

Buyers convert on 19.7% of searches. But the top 5 brands take 96% of clicks, so Shrimp is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£534K/yr520K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
38%top-5 click share · 10 brands · 18 sellers

Flapen Score

Shrimp against its category

The dotted line is the Grocery average. Past it, Shrimp is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrimp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shrimp 520K times last year and spent an estimated £534K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £534K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
19.7%
Market size, estimated
£534Ka year
Peak month
December1.4× the quietest month
Top search term
prawns255K searches a year

02 · Price

A sale here is worth £5.22.

Listings sell for £5.22 on average, from £2.21 to £30.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £5.22 that is £10K to £13K a year per listing.

Average price
£5.22under the $15 to $100 sweet spot
Price range
£2.21–£30.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 385 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
96%
Out of stock, average day
1.2%
Average rank
#5in Fresh & Chilled
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shrimp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£16K£32K£48K£64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

3%

  • Morrisons66%
  • by Amazon19%
  • Iceland7%
  • Landed Seafoods2%
  • CU AQUATICS2%
  • Generic1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Shrimp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shrimp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prawns255K/yr
  • shrimp71K/yr
  • prawn56K/yr
  • king prawns36K/yr
  • mussels29K/yr
  • frozen prawns19K/yr
  • scallops16K/yr
  • shrimps10K/yr
  • prawns frozen12K/yr
  • muscles4K/yr

Reviews and returns

What reviews say buyers love and hate about Shrimp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.17

They are too tiny shrimps received today

Too small

Bag size rather small

Taste-Overall17%+1.05

However, they didnt taste as fresh or flavorful as some fresh or higher-end frozen prawns Ive had

Horrible,no taste

Tiny and tasteless

Quality-Overall10%−0.04

Not impressed as not that cheap for what they are

Not the best

Not good quality

Durability10%−0.08

for some reason these just die

All dead a day later

Shrimps all dead withing a week

Value For Money6%+1.23

I thought the delivery cost was dear

Not worth the money

Love

Taste-Overall39%+1.05

Scrumptious

Excellent taste

Used them in a curry and they were plump and juicy, not bad at all

Value For Money11%+1.23

Good value for money

Good price

Well worth the money

Color9%+0.46

Good selection of colours too

Lovely healthy colouring

Colours are vibrant

Quality-Overall8%−0.04

Good quality king prawns

But overall the quality of the shrimp is great

Good quality

Freshness7%+0.86

Fresh and tasty

Juicy and Fresh

fresh

Return

0.0% Return rate 60% Fixable by listing

Size-Overall60%▁██▁▁▃

They are too tiny shrimps received today

Too small

Bag size rather small

Defective Material/Parts20%▁▁▁▁▁█
Durability20%▁▁▁▁▁█

for some reason these just die

All dead a day later

Shrimps all dead withing a week

FAQ

Common Shrimp questions

Answered from the same tracked data.