shrimp
Worth a lookShows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great384.85avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Good£534K£534K/yr · 520K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.21–£30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shrimp is a £534K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shrimp market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £653K–£783K
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 7%
- Out of stock
- 1.2%
- Avg brand age
- 55 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
3%
- Morrisons66%
- by Amazon19%
- Iceland7%
- Landed Seafoods2%
- CU AQUATICS2%
- Generic1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top shrimp search terms
- prawns255K/yr
- shrimp71K/yr
- prawn56K/yr
- king prawns36K/yr
- mussels29K/yr
- frozen prawns19K/yr
- scallops16K/yr
- shrimps10K/yr
- prawns frozen12K/yr
- muscles4K/yr
Top shrimp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORRISONS Savers King Prawns 150g
Morrisons£2.714.6★250 rev
by Amazon Ready to Cook Peeled King Prawns 165g
by Amazon£3.114.4★391 rev
by Amazon Ready to Eat King Prawns 150g
by Amazon£3.174.6★808 rev
Morrisons Peeled & Cooked King Prawns 200g
Morrisons£3.784.5★2,180 rev
Morrisons Savers Frozen Prawns 200g
Morrisons£2.214.4★380 rev
Newest
by launch date
Iceland 260g Peeled Raw King Prawns (Frozen)
Iceland£4.631 rev
CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish
CU AQUATICS£24.90112 rev
Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g
Iceland£4.9943 rev
Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g
Iceland£5.2763 rev
Morrisons The Best Raw Jumbo King Prawns 150g
Morrisons£3.7181 rev
Trending
90-day click momentumIceland 260g Peeled Raw King Prawns (Frozen)
Iceland£4.633.0★
Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g
Iceland£5.274.4★
Morrisons Cooked Jumbo King Prawns 200g
Morrisons£4.404.4★
Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g
Iceland£4.994.4★
Morrisons The Fishmongers On Market Street Garlic & Herb King Prawns 120g
Morrisons£3.874.4★
What buyers say about shrimp
What buyers praise and complain about, mined from review topics.What buyers love
“Scrumptious”
“Good value for money”
“Good selection of colours too”
“Good quality king prawns”
“Fresh and tasty”
“Crispy and Delicious”
“Nice size”
“Really tasty,”
“Great addition to a meal”
“Cooking Versatility”
What buyers complain about
“They are too tiny shrimps received today”
“However, they didnt taste as fresh or flavorful as some fresh or higher-end frozen prawns Ive had”
“Not impressed as not that cheap for what they are”
“for some reason these just die”
“I thought the delivery cost was dear”
“Very salty no taste”
“Tough”
“.I found these not v good not much taste dry small”
“They felt quite flimsy”
“although these did have a smell to them it wasn't as strong as them ones”
Top return reasons
Common questions
- Is shrimp profitable to sell on Amazon United Kingdom?
- The niche generates £534K/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the shrimp niche?
- 10 brands and 18 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in shrimp?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for shrimp peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the shrimp niche?
- Listings span £2.21–£30.07; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.