How competitive is the Shrimp niche on Amazon United Kingdom?

10 brands and 18 sellers compete in Shrimp on Amazon United Kingdom. The top 5 Shrimp products take 38% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Shrimp?

Shrimp buyers on Amazon United Kingdom complain most about Size-Overall, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Shrimp niche?

Shrimp sells for £5.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.21–£30.07. The average incumbent carries 385 reviews — the moat a new listing must climb.

Shrimp

Shrimp shows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Shrimp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shrimp is a £534K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 59/100.

Shrimp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.6% over the last 90 days and 19.7% of searches end in a purchase.

£534K

revenue / yr

Units sold / yr150K

Search volume / yr+0.6%520K

Conversion rate19.7%

Avg price£5.22

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers10 · 18

Top-5 product click share38%

Open market4%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Top Shrimp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MORRISONS Savers King Prawns 150g

Price: £2.71
Rating: 4.6/5
Reviews: 250
Age: 3y ago

by Amazon Ready to Cook Peeled King Prawns 165g

Price: £3.11
Rating: 4.4/5
Reviews: 391
Age: 6y ago

by Amazon Ready to Eat King Prawns 150g

Price: £3.17
Rating: 4.6/5
Reviews: 808
Age: 6y ago

Morrisons Peeled & Cooked King Prawns 200g

Price: £3.78
Rating: 4.5/5
Reviews: 2,180
Age: 8y ago

Morrisons Savers Frozen Prawns 200g

Price: £2.21
Rating: 4.4/5
Reviews: 380
Age: 4y ago

Newest

by launch date

Iceland 260g Peeled Raw King Prawns (Frozen)

Price: £4.63
Rating: 3.0/5
Reviews: 1
Age: 7mo ago

CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish

Price: £24.90
Rating: 4.4/5
Reviews: 112
Age: 2y ago

Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g

Price: £4.99
Rating: 4.4/5
Reviews: 43
Age: 2y ago

Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g

Price: £5.27
Rating: 4.4/5
Reviews: 63
Age: 2y ago

Morrisons The Best Raw Jumbo King Prawns 150g

Price: £3.71
Rating: 4.4/5
Reviews: 81
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

Morrisons66%
by Amazon19%
Iceland7%
Landed Seafoods2%
CU AQUATICS2%
Generic1%
Open — no brand owns it (4 brands, 3%)

Shrimp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume520KCVR19.7%Products46Brands10Top 5 Brands96%OOS Rate1.2%Rating4.4★Reviews385Avg BSR#5

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Shrimp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

prawns255K/yr +3.9%19.8% conv.
shrimp71K/yr -14.3%6.6% conv.
prawn56K/yr -6.8%12.3% conv.
king prawns36K/yr +17.4%21.5% conv.
mussels29K/yr +5.6%12.5% conv.
frozen prawns19K/yr +26.7%21.1% conv.
scallops16K/yr -20.4%8.2% conv.
shrimps10K/yr -12.3%6.1% conv.
prawns frozen12K/yr +12.9%15.0% conv.
muscles4K/yr -2.3%8.8% conv.

What reviews say buyers love and hate about Shrimp

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall39%

“Scrumptious”

Value For Money11%

“Good value for money”

Color9%

“Good selection of colours too”

Quality-Overall8%

“Good quality king prawns”

Freshness7%

“Fresh and tasty”

What buyers complain about

89% of reviews

Size-Overall33%

“They are too tiny shrimps received today”

Taste-Overall17%

“However, they didnt taste as fresh or flavorful as some fresh or higher-end frozen prawns Ive had”

Quality-Overall10%

“Not impressed as not that cheap for what they are”

Durability10%

“for some reason these just die”

Value For Money6%

“I thought the delivery cost was dear”

Shrimp return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

60%

2Defective Material/Parts

20%

3Durability

20%

Common Shrimp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shrimp 59/100 on Amazon United Kingdom — Worth a look. The niche generates £534K/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +0.6% over the last 90 days.