Shrimp
MaybeBuyers convert on 19.7% of searches. But the top 5 brands take 96% of clicks, so Shrimp is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £534K/yr520K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 18 sellers
Flapen Score
Shrimp against its category
The dotted line is the Grocery average. Past it, Shrimp is stronger. Inside it, weaker.
Market
The Shrimp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shrimp 520K times last year and spent an estimated £534K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
19.7% of searches ended in a purchase last week.
Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £534K a year.
- Searches, last 12 months
- 520K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 19.7%
- Market size, estimated
- £534Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- prawns255K searches a year
02 · Price
A sale here is worth £5.22.
Listings sell for £5.22 on average, from £2.21 to £30.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £5.22 that is £10K to £13K a year per listing.
- Average price
- £5.22under the $15 to $100 sweet spot
- Price range
- £2.21–£30.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 385 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 96%
- Out of stock, average day
- 1.2%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 385per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Shrimp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MORRISONS Savers King Prawns 150g
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago

by Amazon Ready to Cook Peeled King Prawns 165g
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 6y ago

by Amazon Ready to Eat King Prawns 150g
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago

Morrisons Peeled & Cooked King Prawns 200g
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 2,180
- Age
- 8y ago

Morrisons Savers Frozen Prawns 200g
- Price
- £2.21
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 4y ago
Trending
90-day click momentum
Iceland 260g Peeled Raw King Prawns (Frozen)
- Price
- £4.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 2y ago

Morrisons Cooked Jumbo King Prawns 200g
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 3y ago

Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago

Morrisons The Fishmongers On Market Street Garlic & Herb King Prawns 120g
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago
Newest
by launch date
Iceland 260g Peeled Raw King Prawns (Frozen)
- Price
- £4.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish
- Price
- £24.90
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 2y ago

Iceland Luxury The Perfect North Atlantic Prawns Cooked & Peeled 250g
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago

Iceland Luxury Cooked & Peeled Extra Large King Prawns 250g
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 2y ago

Morrisons The Best Raw Jumbo King Prawns 150g
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
3%
- Morrisons66%
- by Amazon19%
- Iceland7%
- Landed Seafoods2%
- CU AQUATICS2%
- Generic1%
- Open — no brand owns it (4 brands, 3%)
Demand
Shrimp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shrimp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prawns255K/yr
- shrimp71K/yr
- prawn56K/yr
- king prawns36K/yr
- mussels29K/yr
- frozen prawns19K/yr
- scallops16K/yr
- shrimps10K/yr
- prawns frozen12K/yr
- muscles4K/yr
Reviews and returns
What reviews say buyers love and hate about Shrimp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are too tiny shrimps received today
Too small
Bag size rather small
However, they didnt taste as fresh or flavorful as some fresh or higher-end frozen prawns Ive had
Horrible,no taste
Tiny and tasteless
Not impressed as not that cheap for what they are
Not the best
Not good quality
for some reason these just die
All dead a day later
Shrimps all dead withing a week
I thought the delivery cost was dear
Not worth the money
Love
Scrumptious
Excellent taste
Used them in a curry and they were plump and juicy, not bad at all
Good value for money
Good price
Well worth the money
Good selection of colours too
Lovely healthy colouring
Colours are vibrant
Good quality king prawns
But overall the quality of the shrimp is great
Good quality
Fresh and tasty
Juicy and Fresh
fresh
Return
0.0% Return rate 60% Fixable by listing
They are too tiny shrimps received today
Too small
Bag size rather small
for some reason these just die
All dead a day later
Shrimps all dead withing a week
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shrimp questions
Answered from the same tracked data.









