Is shreddies profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 6 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (33/100).

How competitive is the shreddies niche?

2 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in shreddies?

Top complaints mined from reviews: Powdered/Crumbled. The return rate is 0.0%.

What does it cost to enter the shreddies niche?

Listings span £2.73–£3.70; the average listing price is £2.99 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

shreddies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible29.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great298.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£58K

£58K/yr · 66K searches

Avg price

Bad£2.99

avg listing price — sweet spot $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.73–£3.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shreddies is a £58K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

shreddies market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 29.3%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 11.5%
Avg brand age: 55 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Nestlé68%
Shreddies32%

Demand

Weekly Amazon search volume, last 51 weeks — -1.0% search growth over the last 90 days.

Open Trend

Top shreddies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg

Nestlé£3.704.7★561 rev

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g

Shreddies£2.814.7★407 rev

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g

Nestlé£2.954.6★85 rev

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g

Nestlé£2.974.7★32 rev

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 460g

Nestlé£2.734.6★535 rev

Newest

by launch date

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g

Nestlé£2.9585 rev

2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g

Nestlé£2.9732 rev

2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg

Nestlé£3.70561 rev

3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g

Shreddies£2.81407 rev

4y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Honey One - High Fibre No Added Sugar - 460g

Nestlé£2.78171 rev

4y ago

What buyers say about shreddies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“Good value for money”

Quality-Overall20%

“Great product very pleased with purchase”

Taste-Overall11%

“Good cereal”

Health Benefits-Overall9%

“Good for morning breakfast”

Nutritional Content7%

“They're tasty, healthy and a source of fibre”

Size-Overall5%

“Nice big box”

Flavor5%

“lovely flavour and a real treat”

Correct Contents2%

“Great big box deliscious”

Crispiness1%

“The crunchy wheat squares have that familiar, satisfying texture, and they stay crunchy in milk long enough to actually enjoy the bowl without it turning soggy straight away for those who do not like it soggy”

Texture/Consistency-Overall1%

“satisfying texture”

What buyers complain about

Powdered/Crumbled100%

“Shreddies”

Common questions

Is shreddies profitable to sell on Amazon United Kingdom?: The niche generates £58K/yr across 6 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (33/100).
How competitive is the shreddies niche?: 2 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in shreddies?: Top complaints mined from reviews: Powdered/Crumbled. The return rate is 0.0%.
What does it cost to enter the shreddies niche?: Listings span £2.73–£3.70; the average listing price is £2.99 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.