Shreddies
FailThe top 5 brands take 100% of clicks, so Shreddies is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £58K/yr66K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 39 sellers
Flapen Score
Shreddies against its category
The dotted line is the Grocery average. Past it, Shreddies is stronger. Inside it, weaker.
Market
The Shreddies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shreddies 66K times last year and spent an estimated £58K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
29.3% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 29.3%
- Market size, estimated
- £58Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- shreddies59K searches a year
02 · Price
A sale here is worth £2.99.
Listings sell for £2.99 on average, from £2.73 to £3.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £2.99 that is £6K to £7K a year per listing.
- Average price
- £2.99under the $15 to $100 sweet spot
- Price range
- £2.73–£3.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 299 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 299per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Shreddies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 4y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 460g
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 535
- Age
- 5y ago
Trending
90-day click momentum
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 4y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 460g
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 535
- Age
- 5y ago
Newest
by launch date
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 4y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Honey One - High Fibre No Added Sugar - 460g
- Price
- £2.78
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Nestlé68%
- Shreddies32%
Demand
Shreddies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Shreddies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shreddies
Love
Good value for money
Good value
Fantastic value 1.1kg box
Great product very pleased with purchase
Very good seller
Good quality product
Good cereal
They're tasty, healthy and a source of fibre
very yummy
Good for morning breakfast
A healthy cereal at a good price delivered
They're tasty, healthy and a source of fibre
Good snack anytime
Good for snacking
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shreddies questions
Answered from the same tracked data.









