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Shower Tray Cleaner

Fail

The top 5 brands take 100% of clicks, so Shower Tray Cleaner is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£96K/yr168K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
42%top-5 click share · 5 brands · 176 sellers

Flapen Score

Shower Tray Cleaner against its category

The dotted line is the Grocery average. Past it, Shower Tray Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Tray Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Tray Cleaner 168K times last year and spent an estimated £96K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.2%
Market size, estimated
£96Ka year
Top search term
hg cleaning products33K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £2.27 to £24.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.96 that is £2K to £3K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£2.27–£24.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Household Cleaners. It carries 8,558 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#39in Household Cleaners
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,558per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Shower Tray Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

176

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

0%

  • HG87%
  • Wet & Forget10%
  • Bar Keepers Friend1%
  • GH1%
  • Method1%
  • Open — no brand owns it (0%)

Search terms

Top Shower Tray Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hg cleaning products33K/yr
  • wet and forget shower cleaner10K/yr
  • shower tray cleaner8K/yr
  • shower cleaning7K/yr
  • hg cleaner6K/yr
  • hg products6K/yr
  • hg spray5K/yr
  • wet and forget shower3K/yr
  • hg kitchen cleaner2K/yr
  • bath cleaner heavy duty3K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Tray Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.31

DIDN'T WORK FOR ME

Not effective

No results

Ease Of Cleaning10%+0.32

Horrible mess

the floor is a nightmare to clean

Doesn't clean well

Smell10%+0.33

Strong chemical smell

very strong smell

Smells awful

Value For Money9%−0.02

Waste of money

quite expensive

Not worth it

Stain Resistance7%−0.05

it stained my carpet

Made the stain worse

stained the bowl pink

Love

Quality-Overall19%+1.38

Good effective product

Brilliant range of products

Decent quality

Ease Of Cleaning16%+0.32

Cleans well

Good cleaning

Cleans effectively

Advertised Vs Actual Product11%+0.74

exactly as pictured

As advertised

As described

Efficiency9%+0.86

Works Well

Does the job

Effective

Value For Money9%−0.02

Great value for money

Good value for money

Good price

Return

0.2% Return rate 11% Fixable by listing

Leak-Proof25%█▆▆▄▅▆
Functionality-Overall24%▅▆▇▇▆█

DIDN'T WORK FOR ME

Not effective

No results

Advertised Vs Actual Product8%▆█▂▅▄▆

Not as described

Not as pictured

The advertisement is misleading

Stain Resistance6%▃▄█▆█▃

it stained my carpet

Made the stain worse

stained the bowl pink

Value For Money6%▆▂▇▅█▂

Waste of money

quite expensive

Not worth it

FAQ

Common Shower Tray Cleaner questions

Answered from the same tracked data.