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Shower Spray

Fail

The top 5 brands take 100% of clicks, so Shower Spray is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£243K/yr278K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
83%top-5 click share · 4 brands · 77 sellers

Flapen Score

Shower Spray against its category

The dotted line is the Grocery average. Past it, Shower Spray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Spray 278K times last year and spent an estimated £243K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
20.7%
Market size, estimated
£243Ka year
Peak month
August2.6× the quietest month
Top search term
shower spray42K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £0.78 to £10.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.21 that is £17K to £21K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£0.78–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Household Cleaners. It carries 2,687 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Household Cleaners
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,687per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shower Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Method59%
  • Astonish26%
  • Mr Muscle11%
  • SC Johnson Professional3%

Demand

Shower Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Shower Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower spray42K/yr
  • method shower spray daily52K/yr
  • daily shower spray24K/yr
  • shower cleaner spray22K/yr
  • shower spray daily cleaner no rinse21K/yr
  • shower shine13K/yr
  • method shower spray16K/yr
  • method daily shower spray11K/yr
  • mr muscle shower shine spray12K/yr
  • method shower11K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning24%+0.58

I still end up having to scrub the taps often. we have hard water

Does not clean

wasn't sure how best to keep the glass clean

Smell19%−0.11

The smell was chemical and cheap

Smells awful

doesnt smell particularly nice either

Functionality-Overall11%−0.06

Doesnt work

Applied and saw no difference

Stain Resistance11%−0.06

I it leaves marks in the shower a doesnt seem to be doing anything useful at all

Found it left smears

Breathability5%+0.09

With some brands you cant even breath with the chemicals

Love

Ease Of Cleaning18%+0.58

good cleaning with a nice smell

cleans well

Saves so much work cleaning

Quality-Overall17%+1.42

Product good Amazon going downhill

Just as good as more expensive brands

Decent quality

Value For Money14%+1.43

Good price

Value for money

Good value for money

Smell14%−0.11

Smells clean

Pleasant smell

One of the things I like most is the fresh, pleasant scent

Spray/Flow8%+0.23

This spray really works

This shower spray is excellent

Well sprayed

Return

0.1% Return rate 3% Fixable by listing

Leak-Proof53%▆▄▂█▃▆
Smell24%▂▃█▁▃▁

The smell was chemical and cheap

Smells awful

doesnt smell particularly nice either

Functionality-Overall10%▄▁▁▁██

Doesnt work

Applied and saw no difference

Moist/Dry5%▁▅▁▁█▁
Advertised Vs Actual Product3%▁█▁▁▁▁

FAQ

Common Shower Spray questions

Answered from the same tracked data.