Shots
FailPrices span $6.31–$15.48, mostly outside the sweet spot, so Shots is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £381K/yr302K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 52 sellers
Flapen Score
Shots against its category
The dotted line is the Grocery average. Past it, Shots is stronger. Inside it, weaker.
Market
The Shots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shots 302K times last year and spent an estimated £381K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £381Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- tequila rose237K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £6.31 to £15.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.98 that is £22K to £27K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £6.31–£15.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Beer, Wine & Spirits. It carries 915 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Beer, Wine & Spirits
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Shots products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 655
- Age
- 3y ago

Tequila Rose Strawberry Cream Liqueur 500ml
- Price
- £9.21
- Rating
- 4.8/5
- Reviews
- 3,998
- Age
- 9y ago

Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £13.28
- Rating
- 4.8/5
- Reviews
- 2,742
- Age
- 15y ago

Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 3y ago

Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £13.28
- Rating
- 4.8/5
- Reviews
- 2,742
- Age
- 15y ago

Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 655
- Age
- 3y ago

Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 2y ago
Newest
by launch date
Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Tequila Rose Gift Set Strawberry Cream 2 x 5 cl 2 Shot Glasses
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 1y ago

Tequila Rose Gift Set - Strawberry Cream Liqueur 2 x 5cl Miniature with 2 x Shots Glasses. Gift set to enjoy and drink in style.
- Price
- £6.31
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 2y ago

Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
52
Est. top-5 brand share
93%
Top 20: 93%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Tequila Rose80%
- --7%
- Topline7%
- Blue Tree4%
- BEAMS INTERNATIONAL2%
Demand
Shots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Shots search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tequila rose237K/yr
- tequila rose gift set43K/yr
- tequila rose 1l7K/yr
- taquillas rose4K/yr
- rose tequila4K/yr
- tequila rose shot glasses5K/yr
- tequilla rose2K/yr
Reviews and returns
What reviews say buyers love and hate about Shots
We read the reviews and the return reasons for every product selling here.
“Not worth £17.99”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shots questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









