Is shots profitable to sell on Amazon United Kingdom?

The niche generates £381K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (43/100).

How competitive is the shots niche?

4 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in shots?

Top complaints mined from reviews: Value For Money, Taste-Overall, Smell. The return rate is 0.6%.

When does demand for shots peak?

Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.

What does it cost to enter the shots niche?

Listings span £6.31–£15.48; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.

shots

Skip it

Prices mostly outside the sweet spot ($6.31–$15.48) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good914.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good£381K

£381K/yr · 302K searches

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad£6.31–£15.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shots is a £381K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

shots market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £329K–£439K; units × avg price
Conversion rate: 11.5%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

93%

Top 20: 93%

Top-5 click share

82%

Top 20: 100%

Open market

Tequila Rose80%
--7%
Topline7%
Blue Tree4%
BEAMS INTERNATIONAL2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Open Trend

Top shots search terms

tequila rose237K/yr +7.3%8.4% conv.
tequila rose gift set43K/yr -46.1%4.5% conv.
tequila rose 1l7K/yr +24.5%11.2% conv.
taquillas rose4K/yr -1.0%5.0% conv.
rose tequila4K/yr +2.7%5.1% conv.
tequila rose shot glasses5K/yr -20.0%2.1% conv.
tequilla rose2K/yr +38.0%9.1% conv.

All search terms

Top shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£15.484.8★655 rev

Tequila Rose Strawberry Cream Liqueur 500ml

Tequila Rose£9.214.8★3,998 rev

Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£13.284.8★2,742 rev

Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£11.124.8★239 rev

Tequila Rose 1L

--£14.325.0★2 rev

Newest

by launch date

Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£8.153 rev

4mo ago

Tequila Rose 1L

--£14.322 rev

1y ago

Tequila Rose Gift Set Strawberry Cream 2 x 5 cl 2 Shot Glasses

BEAMS INTERNATIONAL£8.9589 rev

1y ago

Tequila Rose Gift Set - Strawberry Cream Liqueur 2 x 5cl Miniature with 2 x Shots Glasses. Gift set to enjoy and drink in style.

Blue Tree£6.31339 rev

2y ago

Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts

Topline£12.02167 rev

2y ago

What buyers say about shots

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Gifts”

Alcohol Flavor18%

“Alcohol”

Taste-Overall18%

“Lovely treat”

Value For Money15%

“the price was great”

Flavor5%

“Strong flavour of rose Creamy consistency”

Quality-Overall4%

“Quality”

Advertised Vs Actual Product3%

“As described”

Size-Overall1%

“Great size for carryiing out and about and sharing these mini bottles amongst friends”

Portability1%

“Perfect portable shots”

Ease Of Use1%

“Easy to drink”

What buyers complain about

Value For Money40%

“Not worth £17.99”

Taste-Overall30%

“Tastes chemically”

Smell10%

“I think it smells like nail polish”

Size-Overall10%

“Slightly short on the order”

Common questions

Is shots profitable to sell on Amazon United Kingdom?: The niche generates £381K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (43/100).
How competitive is the shots niche?: 4 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in shots?: Top complaints mined from reviews: Value For Money, Taste-Overall, Smell. The return rate is 0.6%.
When does demand for shots peak?: Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
What does it cost to enter the shots niche?: Listings span £6.31–£15.48; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.