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Shots

prices mostly outside the sweet spot ($6.31–$15.48) — Shots doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 55Growth 28Conversion 93Competition 15Returns 97Price range 5Avg price 42Brand share 18Review moat 65Quality gap 14
This niche Category average

Is Shots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shots is a £381K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Shots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.8% over the last 90 days and 11.5% of searches end in a purchase.

£381K

revenue / yr

Units sold / yr40K
Search volume / yr+2.8%302K
Conversion rate11.5%
Avg price£10.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers4 · 52
Top-5 product click share82%
Open market7%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement33%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews915

Top Shots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£38K£76K£114K£153K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

52

Top-5 brand share

93%

Top 20: 93%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Tequila Rose80%
  • --7%
  • Topline7%
  • Blue Tree4%
  • BEAMS INTERNATIONAL2%

Shots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume302KCVR11.5%Products9Brands4Top 5 Brands93%OOS Rate0.0%Rating4.8★Reviews915Avg BSR#99
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Top Shots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tequila rose237K/yr
  • tequila rose gift set43K/yr
  • tequila rose 1l7K/yr
  • taquillas rose4K/yr
  • rose tequila4K/yr
  • tequila rose shot glasses5K/yr
  • tequilla rose2K/yr

What reviews say buyers love and hate about Shots

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Gifting Purpose28%

Gifts

Alcohol Flavor18%

Alcohol

Taste-Overall18%

Lovely treat

Value For Money15%

the price was great

Flavor5%

Strong flavour of rose Creamy consistency

What buyers complain about

90% of reviews
Value For Money40%

Not worth £17.99

Taste-Overall30%

Tastes chemically

Smell10%

I think it smells like nail polish

Size-Overall10%

Slightly short on the order

Common Shots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shots 43/100 on Amazon United Kingdom — Skip it. The niche generates £381K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.
Search demand for Shots on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.8× the quietest.