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Shots

Fail

Prices span $6.31–$15.48, mostly outside the sweet spot, so Shots is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£381K/yr302K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
82%top-5 click share · 4 brands · 52 sellers

Flapen Score

Shots against its category

The dotted line is the Grocery average. Past it, Shots is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shots 302K times last year and spent an estimated £381K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
11.5%
Market size, estimated
£381Ka year
Peak month
December8.8× the quietest month
Top search term
tequila rose237K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £6.31 to £15.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.98 that is £22K to £27K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£6.31–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£27K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Beer, Wine & Spirits. It carries 915 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Shots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£114K£153K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

52

Top-5 brand share

93%

Top 20: 93%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Tequila Rose80%
  • --7%
  • Topline7%
  • Blue Tree4%
  • BEAMS INTERNATIONAL2%

Demand

Shots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Shots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tequila rose237K/yr
  • tequila rose gift set43K/yr
  • tequila rose 1l7K/yr
  • taquillas rose4K/yr
  • rose tequila4K/yr
  • tequila rose shot glasses5K/yr
  • tequilla rose2K/yr

Reviews and returns

What reviews say buyers love and hate about Shots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.08

Not worth £17.99

very overpriced and no where near as nice as Sidekick used to be

Taste-Overall30%+0.87

Tastes chemically

Tastes like milkshake so you drink lots

Smell10%−0.02

I think it smells like nail polish

Size-Overall10%−0.02

Slightly short on the order

Love

Gifting Purpose28%+1.39

Gifts

Great gift

Great for a birthday gift

Alcohol Flavor18%+1.47

Alcohol

Very tasty and enjoyable drink

nice drink

Taste-Overall18%+0.87

Lovely treat

A really pleasant wee drink

Delicious

Value For Money15%−0.08

the price was great

Great value

Fantastic value

Flavor5%+0.36

Strong flavour of rose Creamy consistency

Lovely full flavour and creamy

The strawberry flavour is genuinely lovely though - sweet

FAQ

Common Shots questions

Answered from the same tracked data.