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Shots

Fail

Prices span $6.31–$15.48, mostly outside the sweet spot, so Shots is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£381K/yr302K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
82%top-5 click share · 4 brands · 52 sellers

Flapen Score

Shots against its category

The dotted line is the Grocery average. Past it, Shots is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shots 302K times last year and spent an estimated £381K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
11.5%
Market size, estimated
£381Ka year
Peak month
December8.8× the quietest month
Top search term
tequila rose237K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £6.31 to £15.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.98 that is £22K to £27K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£6.31–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£27K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Beer, Wine & Spirits. It carries 915 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Shots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£114K£153K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

52

Est. top-5 brand share

93%

Top 20: 93%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Tequila Rose80%
  • --7%
  • Topline7%
  • Blue Tree4%
  • BEAMS INTERNATIONAL2%

Demand

Shots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Shots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tequila rose237K/yr
  • tequila rose gift set43K/yr
  • tequila rose 1l7K/yr
  • taquillas rose4K/yr
  • rose tequila4K/yr
  • tequila rose shot glasses5K/yr
  • tequilla rose2K/yr

Reviews and returns

What reviews say buyers love and hate about Shots

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
40%of negative reviews mention “Value For Money”
0.6%of orders come back
“Not worth £17.99”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Shots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data