Shots
FailPrices span $6.31–$15.48, mostly outside the sweet spot, so Shots is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £381K/yr302K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 52 sellers
Flapen Score
Shots against its category
The dotted line is the Grocery average. Past it, Shots is stronger. Inside it, weaker.
Market
The Shots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shots 302K times last year and spent an estimated £381K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £381Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- tequila rose237K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £6.31 to £15.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.98 that is £22K to £27K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £6.31–£15.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Beer, Wine & Spirits. It carries 915 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Beer, Wine & Spirits
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Shots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 655
- Age
- 3y ago

Tequila Rose Strawberry Cream Liqueur 500ml
- Price
- £9.21
- Rating
- 4.8/5
- Reviews
- 3,998
- Age
- 9y ago

Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £13.28
- Rating
- 4.8/5
- Reviews
- 2,742
- Age
- 15y ago

Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 3y ago

Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
90-day click momentum
Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Tequila Rose Strawberry Cream Liqueur 70cl 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £13.28
- Rating
- 4.8/5
- Reviews
- 2,742
- Age
- 15y ago

Tequila Rose Strawberry Cream Liqueur 1L 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £15.48
- Rating
- 4.8/5
- Reviews
- 655
- Age
- 3y ago

Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 2y ago
Newest
by launch date
Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Tequila Rose 1L
- Price
- £14.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Tequila Rose Gift Set Strawberry Cream 2 x 5 cl 2 Shot Glasses
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 1y ago

Tequila Rose Gift Set - Strawberry Cream Liqueur 2 x 5cl Miniature with 2 x Shots Glasses. Gift set to enjoy and drink in style.
- Price
- £6.31
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 2y ago

Tequila Rose Gift Set for Couple Gifts - Cream Liqueur 2x4.9cl Miniature Alcohol Bottles Shot Glasses & 2 Strawberry Cream Lindt Chocolate Truffles. Birthday Gifts for Women Christmas Gifts
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
52
Top-5 brand share
93%
Top 20: 93%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Tequila Rose80%
- --7%
- Topline7%
- Blue Tree4%
- BEAMS INTERNATIONAL2%
Demand
Shots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Shots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tequila rose237K/yr
- tequila rose gift set43K/yr
- tequila rose 1l7K/yr
- taquillas rose4K/yr
- rose tequila4K/yr
- tequila rose shot glasses5K/yr
- tequilla rose2K/yr
Reviews and returns
What reviews say buyers love and hate about Shots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth £17.99
very overpriced and no where near as nice as Sidekick used to be
Tastes chemically
Tastes like milkshake so you drink lots
I think it smells like nail polish
Slightly short on the order
Love
Gifts
Great gift
Great for a birthday gift
Alcohol
Very tasty and enjoyable drink
nice drink
Lovely treat
A really pleasant wee drink
Delicious
the price was great
Great value
Fantastic value
Strong flavour of rose Creamy consistency
Lovely full flavour and creamy
The strawberry flavour is genuinely lovely though - sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shots questions
Answered from the same tracked data.









