Shortbread Biscuits Gift

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+20.8%

Conversion, latest week

5.6%

Market size, estimated

£78Ka year

Peak month

December13.9× the quietest month

Top search term

shortbread biscuits gift94K searches a year

Listings sell for £11.92 on average, from £3.08 to £29.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.92 that is £1K to £3K a year per listing.

Average price

£11.92under the $15 to $100 sweet spot

Price range

£3.08–£29.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #69 within Bakery. It carries 666 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

23.0%

Average rank

#69in Bakery

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

666per listing

Listings tracked

40

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months