Shortbread

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £586K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

9.5%

Market size, estimated

£586Ka year

Peak month

December5.4× the quietest month

Top search term

shortbread289K searches a year

Listings sell for £8.06 on average, from £1.20 to £29.25. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £8.06 that is £12K to £16K a year per listing.

Average price

£8.06under the $15 to $100 sweet spot

Price range

£1.20–£29.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

23% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #74 within Bakery. It carries 1,340 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

97%

Out of stock, average day

5.6%

Average rank

#74in Bakery

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,340per listing

Listings tracked

31

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months