How competitive is the Shiraz niche on Amazon United Kingdom?

8 brands and 47 sellers compete in Shiraz on Amazon United Kingdom. The top 5 Shiraz products take 77% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Shiraz?

Shiraz buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Shiraz niche?

Shiraz sells for £11.75 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.51–£47.61. The average incumbent carries 306 reviews — the moat a new listing must climb.

Shiraz

Shiraz shows low returns (0.2%), but soft demand (-16.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Shiraz profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shiraz is a £276K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Shiraz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.1% over the last 90 days and 11.1% of searches end in a purchase.

£276K

revenue / yr

Units sold / yr40K

Search volume / yr-16.1%212K

Conversion rate11.1%

Avg price£11.75

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 47

Top-5 product click share77%

Open market7%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Shiraz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth

Price: £5.62
Rating: 4.6/5
Reviews: 389
Age: 6y ago

Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth

Price: £11.30
Rating: 4.5/5
Reviews: 385
Age: 5y ago

Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)

Price: £5.71
Rating: 4.6/5
Reviews: 467
Age: 5y ago

Yellow Tail Jammy Roo Non Vintage Red Wine 75 cl

Price: £7.71
Rating: 4.6/5
Reviews: 229
Age: 9y ago

Jam Shed Rose Wine 75cl

Price: £5.52
Rating: 4.3/5
Reviews: 67
Age: 5y ago

Newest

by launch date

Yellow Tail wine | Australian Red wine | 75cl | 12% ABV | (Case of 6 bottles Jimmy Roo Red)

Price: £47.61
Rating: 3.9/5
Reviews: 12
Age: 1y ago

Jam Shed Red Wine Gift Set - Shiraz Australian 12.5% 187ml and 1x Stemless Glass Perfect Wine Gifts for Men & Women Birthday Gift for Hamper Mens Presents Fathers Day

Price: £7.60
Rating: 4.1/5
Reviews: 13
Age: 1y ago

Hardys Stamp Shiraz 750ml

Price: £4.51
Rating: 4.2/5
Reviews: 79
Age: 3y ago

by Amazon Australian Shiraz Red Wine 75cl

Price: £5.97
Rating: 4.3/5
Reviews: 279
Age: 3y ago

by Amazon Australian Shiraz Red Wine 3L Bag in a Box

Price: £20.26
Rating: 4.1/5
Reviews: 124
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Jam Shed74%
Yellow Tail7%
McGuigan4%
Hardys4%
by Amazon4%
Wolf Blass3%
Open — no brand owns it (2 brands, 4%)

Shiraz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume212KCVR11.1%Products14Brands8Top 5 Brands93%OOS Rate4.3%Rating4.4★Reviews306Avg BSR#112

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Shiraz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jam shed41K/yr -6.1%11.1% conv.
jam shed shiraz27K/yr -14.1%11.4% conv.
shiraz24K/yr -11.3%6.9% conv.
shiraz red wine21K/yr -33.1%5.8% conv.
jammy red roo wine16K/yr -34.4%3.2% conv.
jammy red wine8K/yr -4.6%6.2% conv.
jam shed malbec9K/yr -30.8%9.2% conv.
jam shed wine8K/yr -6.4%7.0% conv.
yellow tail jammy red roo wine7K/yr -8.9%2.0% conv.
jamshed shiraz6K/yr -13.8%13.0% conv.

What reviews say buyers love and hate about Shiraz

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Alcohol Flavor43%

“Very drinkable”

Taste-Overall22%

“Scrumptious”

Flavor11%

“Nice flavor”

Value For Money9%

“Excellent Value for Money with one of the best Southern Australian 🇦🇺 products on the market”

Sweetness7%

“Sweet rose, lovely flavor, recommend”

What buyers complain about

96% of reviews

Taste-Overall39%

“tastes weak and only about worth the money”

Quality-Overall21%

“Poor quality wine has no body to it”

Sweetness11%

“Far too sweet”

Value For Money11%

“Not worth the money”

Flavor7%

“Not palatable horrid flavour”

Common Shiraz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shiraz 51/100 on Amazon United Kingdom — Worth a look. The niche generates £276K/yr across 14 tracked products. Search demand moved -16.1% over the last 90 days.