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Shiraz

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -16.1% this quarter, so Shiraz is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£276K/yr212K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 47 sellers

Flapen Score

Shiraz against its category

The dotted line is the Grocery average. Past it, Shiraz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiraz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shiraz 212K times last year and spent an estimated £276K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
11.1%
Market size, estimated
£276Ka year
Peak month
December4.0× the quietest month
Top search term
jam shed41K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £4.51 to £47.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.75 that is £18K to £24K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£4.51–£47.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #112 within Beer, Wine & Spirits. It carries 306 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
4.3%
Average rank
#112in Beer, Wine & Spirits
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Shiraz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£28K£55K£83K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

47

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

4%

  • Jam Shed74%
  • Yellow Tail7%
  • McGuigan4%
  • Hardys4%
  • by Amazon4%
  • Wolf Blass3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Shiraz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Shiraz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jam shed41K/yr
  • jam shed shiraz27K/yr
  • shiraz24K/yr
  • shiraz red wine21K/yr
  • jammy red roo wine16K/yr
  • jammy red wine8K/yr
  • jam shed malbec9K/yr
  • jam shed wine8K/yr
  • yellow tail jammy red roo wine7K/yr
  • jamshed shiraz6K/yr

Reviews and returns

What reviews say buyers love and hate about Shiraz

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Alcohol Flavor”
39%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“tastes weak and only about worth the money”
A buyer, on “Taste-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Shiraz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data