Shiraz
MaybeReturns run at only 0.2% of orders. But demand is soft, at -16.1% this quarter, so Shiraz is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £276K/yr212K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 47 sellers
Flapen Score
Shiraz against its category
The dotted line is the Grocery average. Past it, Shiraz is stronger. Inside it, weaker.
Market
The Shiraz market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shiraz 212K times last year and spent an estimated £276K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £276Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- jam shed41K searches a year
02 · Price
A sale here is worth £11.75.
Listings sell for £11.75 on average, from £4.51 to £47.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.75 that is £18K to £24K a year per listing.
- Average price
- £11.75under the $15 to $100 sweet spot
- Price range
- £4.51–£47.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #112 within Beer, Wine & Spirits. It carries 306 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 93%
- Out of stock, average day
- 4.3%
- Average rank
- #112in Beer, Wine & Spirits
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 306per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Shiraz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 6y ago

Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 5y ago

Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 5y ago

Yellow Tail Jammy Roo Non Vintage Red Wine 75 cl
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 9y ago

Jam Shed Rose Wine 75cl
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 5y ago
Trending
90-day click momentum
Jam Shed Rose Wine 75cl
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 5y ago

Hardys Stamp Shiraz 750ml
- Price
- £4.51
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 3y ago

Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 5y ago

Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 6y ago

Jam Shed Chardonnay White Wine | 75cl | Rich Toasty and Buttery
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 5y ago
Newest
by launch date
Yellow Tail wine | Australian Red wine | 75cl | 12% ABV | (Case of 6 bottles Jimmy Roo Red)
- Price
- £47.61
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 1y ago

Jam Shed Red Wine Gift Set - Shiraz Australian 12.5% 187ml and 1x Stemless Glass Perfect Wine Gifts for Men & Women Birthday Gift for Hamper Mens Presents Fathers Day
- Price
- £7.60
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago

Hardys Stamp Shiraz 750ml
- Price
- £4.51
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 3y ago

by Amazon Australian Shiraz Red Wine 75cl
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 279
- Age
- 3y ago

by Amazon Australian Shiraz Red Wine 3L Bag in a Box
- Price
- £20.26
- Rating
- 4.1/5
- Reviews
- 124
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
47
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Jam Shed74%
- Yellow Tail7%
- McGuigan4%
- Hardys4%
- by Amazon4%
- Wolf Blass3%
- Open — no brand owns it (2 brands, 4%)
Demand
Shiraz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Shiraz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jam shed41K/yr
- jam shed shiraz27K/yr
- shiraz24K/yr
- shiraz red wine21K/yr
- jammy red roo wine16K/yr
- jammy red wine8K/yr
- jam shed malbec9K/yr
- jam shed wine8K/yr
- yellow tail jammy red roo wine7K/yr
- jamshed shiraz6K/yr
Reviews and returns
What reviews say buyers love and hate about Shiraz
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tastes weak and only about worth the money
Not the same taste
this is matched by a disappointing taste
Poor quality wine has no body to it
Didnt improve after decanting
Poor quality
Far too sweet
Really far too sweet
But this wine is disgustingly sweet and tastes awful, I didn't even use it in cooking
Not worth the money
Pay a bit extra
Not palatable horrid flavour
Ann insipid Shiraz with none of the characteristics your expect on this strike of wine with no body or flavour whatsoever
Love
Very drinkable
Great for a fat alcoholic
Nice drink
Scrumptious
Delicious
One of the nicest tasting Shiraz at this price point
Nice flavor
Rich full bodied and fruity
Sweet rose, lovely flavor, recommend
Excellent Value for Money with one of the best Southern Australian 🇦🇺 products on the market
Good value
Sweet rose, lovely flavor, recommend
I love sweet things
Would recommend for anyone that likes a sweet rose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shiraz questions
Answered from the same tracked data.









