shiraz
Worth a lookShows low returns (0.2%), but soft demand (-16.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great306.07avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.51–£47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£276K£276K/yr · 212K searches
Avg price
Okay£11.75avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shiraz is a £276K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shiraz market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £353K–£470K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 43%
- Out of stock
- 4.3%
- Avg brand age
- 67 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
47
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Jam Shed74%
- Yellow Tail7%
- McGuigan4%
- Hardys4%
- by Amazon4%
- Wolf Blass3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top shiraz search terms
- jam shed41K/yr
- jam shed shiraz27K/yr
- shiraz24K/yr
- shiraz red wine21K/yr
- jammy red roo wine16K/yr
- jammy red wine8K/yr
- jam shed malbec9K/yr
- jam shed wine8K/yr
- yellow tail jammy red roo wine7K/yr
- jamshed shiraz6K/yr
Top shiraz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth
Jam Shed£5.624.6★389 rev
Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth
Jam Shed£11.304.5★385 rev
Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)
Jam Shed£5.714.6★467 rev
Yellow Tail Jammy Roo Non Vintage Red Wine 75 cl
Yellow Tail£7.714.6★229 rev
Jam Shed Rose Wine 75cl
Jam Shed£5.524.3★67 rev
Newest
by launch date
Yellow Tail wine | Australian Red wine | 75cl | 12% ABV | (Case of 6 bottles Jimmy Roo Red)
Drayman Direct£47.6112 rev
Jam Shed Red Wine Gift Set - Shiraz Australian 12.5% 187ml and 1x Stemless Glass Perfect Wine Gifts for Men & Women Birthday Gift for Hamper Mens Presents Fathers Day
BEAMS INTERNATIONAL£7.6013 rev
Hardys Stamp Shiraz 750ml
Hardys£4.5179 rev
by Amazon Australian Shiraz Red Wine 75cl
by Amazon£5.97279 rev
by Amazon Australian Shiraz Red Wine 3L Bag in a Box
by Amazon£20.26124 rev
Trending
90-day click momentumJam Shed Rose Wine 75cl
Jam Shed£5.524.3★
Hardys Stamp Shiraz 750ml
Hardys£4.514.2★
Jam Shed Shiraz Red Wine 12.5% ABV | 1.5L | Boxed Wine | Rich Jammy and Smooth
Jam Shed£11.304.5★
Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth
Jam Shed£5.624.6★
Jam Shed Chardonnay White Wine | 75cl | Rich Toasty and Buttery
Jam Shed£5.844.4★
What buyers say about shiraz
What buyers praise and complain about, mined from review topics.What buyers love
“Very drinkable”
“Scrumptious”
“Nice flavor”
“Excellent Value for Money with one of the best Southern Australian 🇦🇺 products on the market”
“Sweet rose, lovely flavor, recommend”
“Premium blend”
“Really fruity red”
What buyers complain about
“tastes weak and only about worth the money”
“Poor quality wine has no body to it”
“Far too sweet”
“Not worth the money”
“Not palatable horrid flavour”
“Like a weird artificially sweet Ribena jam drink”
“Unlike many other Shiraz wines i have bought this has a rather weak almost watery colour”
Common questions
- Is shiraz profitable to sell on Amazon United Kingdom?
- The niche generates £276K/yr across 14 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the shiraz niche?
- 8 brands and 47 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in shiraz?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Sweetness. The return rate is 0.2%.
- When does demand for shiraz peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the shiraz niche?
- Listings span £4.51–£47.61; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.