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Shiraz

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -16.1% this quarter, so Shiraz is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£276K/yr212K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 47 sellers

Flapen Score

Shiraz against its category

The dotted line is the Grocery average. Past it, Shiraz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiraz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shiraz 212K times last year and spent an estimated £276K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
11.1%
Market size, estimated
£276Ka year
Peak month
December4.0× the quietest month
Top search term
jam shed41K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £4.51 to £47.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £11.75 that is £18K to £24K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£4.51–£47.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #112 within Beer, Wine & Spirits. It carries 306 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
4.3%
Average rank
#112in Beer, Wine & Spirits
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Shiraz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£28K£55K£83K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

47

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Jam Shed74%
  • Yellow Tail7%
  • McGuigan4%
  • Hardys4%
  • by Amazon4%
  • Wolf Blass3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Shiraz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Shiraz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam shed41K/yr
  • jam shed shiraz27K/yr
  • shiraz24K/yr
  • shiraz red wine21K/yr
  • jammy red roo wine16K/yr
  • jammy red wine8K/yr
  • jam shed malbec9K/yr
  • jam shed wine8K/yr
  • yellow tail jammy red roo wine7K/yr
  • jamshed shiraz6K/yr

Reviews and returns

What reviews say buyers love and hate about Shiraz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%−0.03

tastes weak and only about worth the money

Not the same taste

this is matched by a disappointing taste

Quality-Overall21%−0.17

Poor quality wine has no body to it

Didnt improve after decanting

Poor quality

Sweetness11%−0.12

Far too sweet

Really far too sweet

But this wine is disgustingly sweet and tastes awful, I didn't even use it in cooking

Value For Money11%−0.04

Not worth the money

Pay a bit extra

Flavor7%+0.12

Not palatable horrid flavour

Ann insipid Shiraz with none of the characteristics your expect on this strike of wine with no body or flavour whatsoever

Love

Alcohol Flavor43%+4.31

Very drinkable

Great for a fat alcoholic

Nice drink

Taste-Overall22%−0.03

Scrumptious

Delicious

One of the nicest tasting Shiraz at this price point

Flavor11%+0.12

Nice flavor

Rich full bodied and fruity

Sweet rose, lovely flavor, recommend

Value For Money9%−0.04

Excellent Value for Money with one of the best Southern Australian 🇦🇺 products on the market

Good value

Sweetness7%−0.12

Sweet rose, lovely flavor, recommend

I love sweet things

Would recommend for anyone that likes a sweet rose

FAQ

Common Shiraz questions

Answered from the same tracked data.