Skip to content

Shirataki Rice

brand-locked demand (top 5 brands take 98% of clicks) — Shirataki Rice doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 10Growth 64Conversion 54Competition 16Returns 100Price range 23Avg price 42Brand share 5Review moat 62Quality gap 95
This niche Category average

Is Shirataki Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shirataki Rice is a £39K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Skip it — 45/100.

Shirataki Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +42.1% over the last 90 days and 4.5% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr5K
Search volume / yr+42.1%78K
Conversion rate4.5%
Avg price£11.05

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 12
Top-5 product click share81%
Open market2%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.0★
Avg reviews1,040

Top Shirataki Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • KETO SKINNY47%
  • Bulk20%
  • Eat Water13%
  • YUHO11%
  • Emma Basic7%
  • FabFinds2%

Shirataki Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR4.5%Products11Brands6Top 5 Brands98%OOS Rate8.2%Rating4.0★Reviews1,040Avg BSR#71
9K7KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 3.3×

What reviews say buyers love and hate about Shirataki Rice

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Nutritional Content16%

It helps me manage my calories if i have to eat out lets say

Taste-Overall13%

Great neutral taste

Quality-Overall12%

Good quality

Advertised Vs Actual Product6%

Does the job

Cooking Instructions6%

It's worth the money I would buy it again I love it when I am making currys

What buyers complain about

64% of reviews
Taste-Overall27%

it literally tastes like rice but more boring, I mean like rice isn't exactly a taste sensation

Smell11%

Smells fishy, so needs rinsing

Value For Money7%

A bit expensive

Nutritional Content7%

Totally gross and not worth the low calorie benefit

Ease Of Chewing/Swallowing3%

The only way I could get it down was by not chewing it

Common Shirataki Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shirataki Rice 45/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 11 tracked products. Search demand moved +42.1% over the last 90 days.
Search demand for Shirataki Rice on Amazon United Kingdom peaks in May, where the busiest month runs 3.3× the quietest.