Is shirataki rice profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 11 tracked products. 90-day search growth is +42.1%. Flapen's verdict: Skip it (45/100).

How competitive is the shirataki rice niche?

6 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in shirataki rice?

Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.1%.

When does demand for shirataki rice peak?

Demand peaks in May; the busiest month runs 3.3× the quietest.

What does it cost to enter the shirataki rice niche?

Listings span £1.03–£19.12; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.

shirataki rice

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Growth

Good+42.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,039.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.05

avg listing price — sweet spot $15–$100

Price range

Bad£1.03–£19.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£39K

£39K/yr · 78K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, shirataki rice is a £39K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

shirataki rice market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £44K–£55K; units × avg price
Conversion rate: 4.5%
Avg BSR: #71
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 8.2%
Avg brand age: 57 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

KETO SKINNY47%
Bulk20%
Eat Water13%
YUHO11%
Emma Basic7%
FabFinds2%

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +42.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 3.3×

Open Trend

Top shirataki rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat

KETO SKINNY£12.064.0★385 rev

Bulk Diet Rice Konjac Pack of 6

Bulk£4.713.8★1,180 rev

Eat Water Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Zero Sugar Gluten-Free Zero Crab Wheat-Free Vegan Ready to Cook Instant meal Plant-Based Rice Option

Eat Water£10.543.8★250 rev

YUHO Shirataki Konjac Rice 8 x 150 g Vegan Food Gluten-Free Rice

YUHO£12.974.1★3,150 rev

Emma Basic£13.534.3★2,106 rev

Newest

by launch date

Yumsu Skinny Konjac Rice 380g Low Calorie Keto Friendly Gluten Free Vegan Shirataki Rice Substitute Ready to Eat Healthy Meal Option Assorted Packs (Pack of 3)

FabFinds£9.973 rev

1y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 16) - Odour Free Low Calorie (Only 8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative

KETO SKINNY£19.12385 rev

1y ago

Bulk Diet Rice Konjac Pack of 6

Bulk£4.711,180 rev

2y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat

KETO SKINNY£12.06385 rev

3y ago

Keto Skinny Shirataki Konjac Rice (5 x 270g) Organic Konjac Flour Zero Sugar Low Carb Low Calorie Fibre & Protein Gluten Free Vegan Keto & Paleo Friendly Ready to Eat Rice Alternative

KETO SKINNY£11.84158 rev

5y ago

What buyers say about shirataki rice

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content16%

“It helps me manage my calories if i have to eat out lets say”

Taste-Overall13%

“Great neutral taste”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product6%

“Does the job”

Cooking Instructions6%

“It's worth the money I would buy it again I love it when I am making currys”

Value For Money5%

“Good value for money”

Texture/Consistency-Overall5%

“a reasonable texture rice”

Flavor4%

“Absorbs flavour really well”

Health Benefits-Overall4%

“Good for me as I am a diabetic”

Smell4%

“I didnt get any funky smell before or after rinsing”

What buyers complain about

Taste-Overall27%

“it literally tastes like rice but more boring, I mean like rice isn't exactly a taste sensation”

Smell11%

“Smells fishy, so needs rinsing”

Value For Money7%

“A bit expensive”

Nutritional Content7%

“Totally gross and not worth the low calorie benefit”

Ease Of Chewing/Swallowing3%

“The only way I could get it down was by not chewing it”

Texture/Consistency-Overall3%

“Not even close taste or texture to rice”

Hard Feel3%

“Like hard little bullets that come out the same as they go in”

Flavor2%

“I find no fish taste”

Common questions

Is shirataki rice profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 11 tracked products. 90-day search growth is +42.1%. Flapen's verdict: Skip it (45/100).
How competitive is the shirataki rice niche?: 6 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in shirataki rice?: Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.1%.
When does demand for shirataki rice peak?: Demand peaks in May; the busiest month runs 3.3× the quietest.
What does it cost to enter the shirataki rice niche?: Listings span £1.03–£19.12; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.