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Shirataki Rice

Fail

The top 5 brands take 98% of clicks, so Shirataki Rice is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£39K/yr78K searches / yr
90-day growth
+42.1%search demand this quarter
Competition
81%top-5 click share · 6 brands · 12 sellers

Flapen Score

Shirataki Rice against its category

The dotted line is the Grocery average. Past it, Shirataki Rice is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shirataki Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shirataki Rice 78K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+42.1%
Conversion, latest week
4.5%
Market size, estimated
£39Ka year
Peak month
May3.3× the quietest month
Top search term
konjac rice44K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £1.03 to £19.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.05 that is £3K to £6K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£1.03–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #71 within Instant Meals & Sides. It carries 1,040 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
8.2%
Average rank
#71in Instant Meals & Sides
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,040per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Shirataki Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • KETO SKINNY47%
  • Bulk20%
  • Eat Water13%
  • YUHO11%
  • Emma Basic7%
  • FabFinds2%

Demand

Shirataki Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Shirataki Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.05

it literally tastes like rice but more boring, I mean like rice isn't exactly a taste sensation

this is even more tasteless

Poor taste

Smell11%−0.20

Smells fishy, so needs rinsing

I found these did not have a fishy smell before rinsing like others have mentioned

I've seen a few reviews complaining about smell

Value For Money7%−0.05

A bit expensive

not 5 is the price

Great if not for the huge price increase

Nutritional Content7%−0.19

Totally gross and not worth the low calorie benefit

Ease Of Chewing/Swallowing3%−0.12

The only way I could get it down was by not chewing it

Love

Nutritional Content16%−0.19

It helps me manage my calories if i have to eat out lets say

Great keto/low carb noodles

As described and great filler food

Taste-Overall13%−0.05

Great neutral taste

I love the taste

really tasty

Quality-Overall12%+1.30

Good quality

Nice product

Very good quality and taste

Advertised Vs Actual Product6%+0.66

Does the job

As described

looks like it

Cooking Instructions6%+0.63

It's worth the money I would buy it again I love it when I am making currys

Easy to cook too

Perfect for both cold noodle salad

FAQ

Common Shirataki Rice questions

Answered from the same tracked data.