Shirataki Rice
FailThe top 5 brands take 98% of clicks, so Shirataki Rice is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £39K/yr78K searches / yr
- 90-day growth
- +42.1%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 12 sellers
Flapen Score
Shirataki Rice against its category
The dotted line is the Grocery average. Past it, Shirataki Rice is stronger. Inside it, weaker.
Market
The Shirataki Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shirataki Rice 78K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +42.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £39Ka year
- Peak month
- May3.3× the quietest month
- Top search term
- konjac rice44K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £1.03 to £19.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.05 that is £3K to £6K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £1.03–£19.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #71 within Instant Meals & Sides. It carries 1,040 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 8.2%
- Average rank
- #71in Instant Meals & Sides
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,040per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Shirataki Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat
- Price
- £12.06
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 3y ago

Bulk Diet Rice Konjac Pack of 6
- Price
- £4.71
- Rating
- 3.8/5
- Reviews
- 1,180
- Age
- 2y ago

Eat Water Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Zero Sugar Gluten-Free Zero Crab Wheat-Free Vegan Ready to Cook Instant meal Plant-Based Rice Option
- Price
- £10.54
- Rating
- 3.8/5
- Reviews
- 250
- Age
- 8y ago

YUHO Shirataki Konjac Rice 8 x 150 g Vegan Food Gluten-Free Rice
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 3,150
- Age
- 5y ago

Emma Basic - Shirataki Konjac Noodles 170g (Pack of 12) | Vegan | Gluten Free| Sugar Free | Fat Free | Zero Carbs | Healthy Pasta
- Price
- £13.53
- Rating
- 4.3/5
- Reviews
- 2,106
- Age
- 5y ago
Trending
90-day click momentum
Bulk Diet Rice Konjac Pack of 6
- Price
- £4.71
- Rating
- 3.8/5
- Reviews
- 1,180
- Age
- 2y ago

Emma Basic - Shirataki Konjac Noodles 170g (Pack of 12) | Vegan | Gluten Free| Sugar Free | Fat Free | Zero Carbs | Healthy Pasta
- Price
- £13.53
- Rating
- 4.3/5
- Reviews
- 2,106
- Age
- 5y ago

Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 1,246
- Age
- 6y ago

YUHO Shirataki Konjac Fettuccine 8 x 190 g Vegan Low Calorie Food Gluten Free Fat Free Keto Friendly Low Carbs Healthy Diet 53.61 Oz (1520 g)
- Price
- £15.21
- Rating
- 4.4/5
- Reviews
- 1,394
- Age
- 6y ago

Eat Water Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Zero Sugar Gluten-Free Zero Crab Wheat-Free Vegan Ready to Cook Instant meal Plant-Based Rice Option
- Price
- £10.54
- Rating
- 3.8/5
- Reviews
- 250
- Age
- 8y ago
Newest
by launch date
Yumsu Skinny Konjac Rice 380g Low Calorie Keto Friendly Gluten Free Vegan Shirataki Rice Substitute Ready to Eat Healthy Meal Option Assorted Packs (Pack of 3)
- Price
- £9.97
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 16) - Odour Free Low Calorie (Only 8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative
- Price
- £19.12
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 1y ago

Bulk Diet Rice Konjac Pack of 6
- Price
- £4.71
- Rating
- 3.8/5
- Reviews
- 1,180
- Age
- 2y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat
- Price
- £12.06
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 3y ago

Keto Skinny Shirataki Konjac Rice (5 x 270g) Organic Konjac Flour Zero Sugar Low Carb Low Calorie Fibre & Protein Gluten Free Vegan Keto & Paleo Friendly Ready to Eat Rice Alternative
- Price
- £11.84
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- KETO SKINNY47%
- Bulk20%
- Eat Water13%
- YUHO11%
- Emma Basic7%
- FabFinds2%
Demand
Shirataki Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 3.3×
Reviews and returns
What reviews say buyers love and hate about Shirataki Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it literally tastes like rice but more boring, I mean like rice isn't exactly a taste sensation
this is even more tasteless
Poor taste
Smells fishy, so needs rinsing
I found these did not have a fishy smell before rinsing like others have mentioned
I've seen a few reviews complaining about smell
A bit expensive
not 5 is the price
Great if not for the huge price increase
Totally gross and not worth the low calorie benefit
The only way I could get it down was by not chewing it
Love
It helps me manage my calories if i have to eat out lets say
Great keto/low carb noodles
As described and great filler food
Great neutral taste
I love the taste
really tasty
Good quality
Nice product
Very good quality and taste
Does the job
As described
looks like it
It's worth the money I would buy it again I love it when I am making currys
Easy to cook too
Perfect for both cold noodle salad
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shirataki Rice questions
Answered from the same tracked data.









