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Shirataki Noodles

Maybe

Returns run at only 0.0% of orders. But prices span $2.04–$15.21, mostly outside the sweet spot, so Shirataki Noodles is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£153K/yr224K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
68%top-5 click share · 10 brands · 22 sellers

Flapen Score

Shirataki Noodles against its category

The dotted line is the Grocery average. Past it, Shirataki Noodles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shirataki Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shirataki Noodles 224K times last year and spent an estimated £153K. The top 5 brands take 86% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
7.2%
Market size, estimated
£153Ka year
Peak month
May2.0× the quietest month
Top search term
konjac noodles88K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £2.04 to £15.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.53 that is £7K to £10K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£2.04–£15.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #73 within Instant Meals & Sides. It carries 613 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
6.6%
Average rank
#73in Instant Meals & Sides
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Shirataki Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • KETO SKINNY24%
  • Bulk20%
  • Yutaka19%
  • Emma Basic15%
  • EDE Group8%
  • BULK POWDERS5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Shirataki Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Shirataki Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • konjac noodles88K/yr
  • shirataki noodles47K/yr
  • konjac36K/yr
  • low calorie noodles10K/yr
  • skinny noodles6K/yr
  • tofu noodles6K/yr
  • keto noodles8K/yr
  • shirataki noodles uk5K/yr
  • zero carb noodles4K/yr
  • shirataki4K/yr

Reviews and returns

What reviews say buyers love and hate about Shirataki Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.87

Absolutely tasteless

No real taste as such

taste horrible

Smell15%−0.18

Not much smell

Smells fishy, so needs rinsing

They smell funny

Texture/Consistency-Overall9%−0.13

feel more wet in texture

Horrible texture

Couldnt past texture

Value For Money6%−0.04

I just wish this could be cheaper for everyday consumption

Too expensive

Pricey

Quality-Overall5%

the rice is not as good

Absolutely disgusting

Poor Quality

Love

Taste-Overall23%+0.87

Great food

Great neutral taste

Great taste

Nutritional Content16%+2.41

Great low carb option

Perfect for low carb meals

they are a good substitute if you're wanting to eat low carb

Quality-Overall9%

Exactly what I expected - same quality as other brands

Excellent product

Good quality

Value For Money7%−0.04

And its cheap:

Excellent value

Good price

Texture/Consistency-Overall6%−0.13

Interesting texture

just the right consistency

perfect texture

FAQ

Common Shirataki Noodles questions

Answered from the same tracked data.