Is shirataki noodles profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the shirataki noodles niche?

10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in shirataki noodles?

Top complaints mined from reviews: Taste-Overall, Smell, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for shirataki noodles peak?

Demand peaks in May; the busiest month runs 2.0× the quietest.

What does it cost to enter the shirataki noodles niche?

Listings span £2.04–£15.21; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.

shirataki noodles

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.04–$15.21) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good613.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Market size

Okay£153K

£153K/yr · 224K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.53

avg listing price — sweet spot $15–$100

Price range

Bad£2.04–£15.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shirataki noodles is a £153K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

shirataki noodles market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £143K–£191K; units × avg price
Conversion rate: 7.2%
Avg BSR: #73
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 6.6%
Avg brand age: 62 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

KETO SKINNY24%
Bulk20%
Yutaka19%
Emma Basic15%
EDE Group8%
BULK POWDERS5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.0×

Open Trend

Top shirataki noodles search terms

konjac noodles88K/yr +8.4%8.2% conv.
shirataki noodles47K/yr +20.3%7.9% conv.
konjac36K/yr +4.7%3.5% conv.
low calorie noodles10K/yr +24.1%3.2% conv.
skinny noodles6K/yr +82.0%3.8% conv.
tofu noodles6K/yr +114.5%0.8% conv.
keto noodles8K/yr -13.3%4.8% conv.
shirataki noodles uk5K/yr +26.7%9.6% conv.
zero carb noodles4K/yr +20.1%3.7% conv.
shirataki4K/yr +13.6%3.9% conv.

All search terms

Top shirataki noodles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yutaka White Shirataki Noodles 170g (Pack of 12) | Authentic Japanese Konjac Noodles | Vegan Gluten-Free High in Fiber | Almost Zero Carbs & Calories | Ideal for Keto & Low-Carb Diets

Yutaka£11.694.1★3,136 rev

Bulk Diet Udon Noodles Konjac Pack of 6

Bulk£4.544.5★394 rev

Emma Basic£13.534.3★2,106 rev

Nashi Konjac Shirataki Noodles 190g (Pack of 8) - Odor Free Low Calorie (8 Cal) Fat Free Konjac Vegan Keto & Gluten Free Glucomannan Noodles | High Fibre Low Carb Diet Friendly | Ready to Eat

KETO SKINNY£11.704.2★218 rev

Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles (Pack 3 x 313g)

EDE Group£6.723.5★3 rev

Newest

by launch date

Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles (Pack 3 x 313g)

EDE Group£6.723 rev

3mo ago

Yutaka Organic Konjac Noodles Pack of 6 x 313g (200g Drained) Shirataki Noodles Gluten Free Vegan Low Carb Noodles Konjac Pasta Alternative Wok Ready Healthy Noodles

EDE Group£9.823 rev

3mo ago

Yumsu Skinny Konjac Noodles 380g Low Calorie Low Carb Shirataki Noodles Gluten Free Vegan Keto Friendly Ready in 23 Minutes No Boil (3-Pack)

FabFinds£9.992 rev

8mo ago

Nashi Shirataki Konjac Udon Noodles 190g (Pack of 8) | Odour-Free Low Calorie Konjac Noodles | Vegan Keto & Gluten Free Udon | High Fibre Low Carb Noodle | Ready to Eat Shirataki Konjac Pasta

KETO SKINNY£11.7438 rev

1y ago

Bulk Diet Udon Noodles Konjac Pack of 6

Bulk£4.54394 rev

1y ago

What buyers say about shirataki noodles

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Great food”

Nutritional Content16%

“Great low carb option”

Quality-Overall9%

“Exactly what I expected - same quality as other brands”

Value For Money7%

“And its cheap:”

Texture/Consistency-Overall6%

“Interesting texture”

Flavor4%

“Absorbs flavour really well”

Ease Of Use3%

“Really easy to use”

Smell3%

“Doesnt smell too bad”

Cooking Instructions3%

“easy to cook”

Ease Of Chewing/Swallowing2%

“Very chewy, super easy to use, can go with type of veggies or meat/fish/tofu”

What buyers complain about

Taste-Overall22%

“Absolutely tasteless”

Smell15%

“Not much smell”

Texture/Consistency-Overall9%

“feel more wet in texture”

Value For Money6%

“I just wish this could be cheaper for everyday consumption”

Quality-Overall5%

“the rice is not as good”

Stale/Rotten/Spoiled3%

“It's all slimy and uneatable”

Advertised Vs Actual Product2%

“Extremely misleading”

Flavor2%

“the rice is not as good”

Ease Of Chewing/Swallowing1%

“They have a strong Wheaty texture some people call al dente which is basically pasta that hasn't been fully cooked yet so it leaves a bit of a resistance on chew”

Cooking Instructions1%

“Impossible to cook”

Common questions

Is shirataki noodles profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the shirataki noodles niche?: 10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in shirataki noodles?: Top complaints mined from reviews: Taste-Overall, Smell, Texture/Consistency-Overall. The return rate is 0.0%.
When does demand for shirataki noodles peak?: Demand peaks in May; the busiest month runs 2.0× the quietest.
What does it cost to enter the shirataki noodles niche?: Listings span £2.04–£15.21; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.