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Shirataki Noodles

Shirataki Noodles shows low returns (0.0%), but prices mostly outside the sweet spot ($2.04–$15.21) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 33Growth 43Conversion 76Competition 29Returns 100Price range 2Avg price 29Brand share 32Review moat 72Quality gap 85
This niche Category average

Is Shirataki Noodles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shirataki Noodles is a £153K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Shirataki Noodles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.7% over the last 90 days and 7.2% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr20K
Search volume / yr+14.7%224K
Conversion rate7.2%
Avg price£9.53

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 22
Top-5 product click share68%
Open market14%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews613

Top Shirataki Noodles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • KETO SKINNY24%
  • Bulk20%
  • Yutaka19%
  • Emma Basic15%
  • EDE Group8%
  • BULK POWDERS5%
  • Open — no brand owns it (4 brands, 10%)

Shirataki Noodles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume224KCVR7.2%Products17Brands10Top 5 Brands86%OOS Rate6.6%Rating4.2★Reviews613Avg BSR#73
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Top Shirataki Noodles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • konjac noodles88K/yr
  • shirataki noodles47K/yr
  • konjac36K/yr
  • low calorie noodles10K/yr
  • skinny noodles6K/yr
  • tofu noodles6K/yr
  • keto noodles8K/yr
  • shirataki noodles uk5K/yr
  • zero carb noodles4K/yr
  • shirataki4K/yr

What reviews say buyers love and hate about Shirataki Noodles

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Taste-Overall23%

Great food

Nutritional Content16%

Great low carb option

Quality-Overall9%

Exactly what I expected - same quality as other brands

Value For Money7%

And its cheap:

Texture/Consistency-Overall6%

Interesting texture

What buyers complain about

66% of reviews
Taste-Overall22%

Absolutely tasteless

Smell15%

Not much smell

Texture/Consistency-Overall9%

feel more wet in texture

Value For Money6%

I just wish this could be cheaper for everyday consumption

Quality-Overall5%

the rice is not as good

Common Shirataki Noodles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shirataki Noodles 50/100 on Amazon United Kingdom — Worth a look. The niche generates £153K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +14.7% over the last 90 days.
Search demand for Shirataki Noodles on Amazon United Kingdom peaks in May, where the busiest month runs 2.0× the quietest.