Sherry
FailThe top 5 brands take 100% of clicks, so Sherry is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £378K/yr242K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 41 sellers
Flapen Score
Sherry against its category
The dotted line is the Grocery average. Past it, Sherry is stronger. Inside it, weaker.
Market
The Sherry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sherry 242K times last year and spent an estimated £378K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £378Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- sherry130K searches a year
02 · Price
A sale here is worth £11.98.
Listings sell for £11.98 on average, from £9.99 to £16.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £11.98 that is £30K to £36K a year per listing.
- Average price
- £11.98under the $15 to $100 sweet spot
- Price range
- £9.99–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £30K–£36K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 601 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Beer, Wine & Spirits
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 601per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Sherry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Croft Original Pale Cream Sherry 1l
- Price
- £10.84
- Rating
- 4.8/5
- Reviews
- 192
- Age
- 14y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Harveys Bristol Cream Sherry 75cl | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% vol Sherry
- Price
- £10.67
- Rating
- 4.7/5
- Reviews
- 1,592
- Age
- 16y ago

Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 13y ago
Trending
90-day click momentum
Croft Particular Amontillado Sherry 1l
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10y ago

Morrisons Amontillado Sherry 1l
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 13y ago
Newest
by launch date
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Croft Particular Amontillado Sherry 1l
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Morrisons Amontillado Sherry 1l
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago

Harveys Bristol Cream Sherry Wine
- Price
- £16.49
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Harveys53%
- Croft26%
- Morrisons13%
- Gonzalez Byass8%
- Open — no brand owns it (0%)
Demand
Sherry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Sherry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sherry130K/yr
- harveys bristol cream sherry 1 litre32K/yr
- croft original sherry 1 litre12K/yr
- dry sherry8K/yr
- sherry 1 litre15K/yr
- cream sherry10K/yr
- harveys bristol cream sherry9K/yr
- harveys bristol cream7K/yr
- croft original sherry 1 litre offers4K/yr
- harveys3K/yr
Reviews and returns
What reviews say buyers love and hate about Sherry
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I expected some taste
Love
Yummy
tasty meal with a grin
Nice taste
Delicate flavour
Great flavour
The flavour and taste has never changed from the years that my
Cheapest price that I could find
Good value
Excellent price
This is the only sherry my wife will drink
Lovely drink very relaxing
Great product and has never let me down
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sherry questions
Answered from the same tracked data.









