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Sherry

Fail

The top 5 brands take 100% of clicks, so Sherry is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£378K/yr242K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
85%top-5 click share · 4 brands · 41 sellers

Flapen Score

Sherry against its category

The dotted line is the Grocery average. Past it, Sherry is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sherry 242K times last year and spent an estimated £378K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
13.1%
Market size, estimated
£378Ka year
Peak month
December10.0× the quietest month
Top search term
sherry130K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £9.99 to £16.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £11.98 that is £30K to £36K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£9.99–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£30K–£36K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 601 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Sherry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£57K£113K£170K£227K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Harveys53%
  • Croft26%
  • Morrisons13%
  • Gonzalez Byass8%
  • Open — no brand owns it (0%)

Demand

Sherry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Sherry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sherry130K/yr
  • harveys bristol cream sherry 1 litre32K/yr
  • croft original sherry 1 litre12K/yr
  • dry sherry8K/yr
  • sherry 1 litre15K/yr
  • cream sherry10K/yr
  • harveys bristol cream sherry9K/yr
  • harveys bristol cream7K/yr
  • croft original sherry 1 litre offers4K/yr
  • harveys3K/yr

Reviews and returns

What reviews say buyers love and hate about Sherry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall100%−0.18

I expected some taste

Love

Taste-Overall27%−0.18

Yummy

tasty meal with a grin

Nice taste

Flavor27%+1.93

Delicate flavour

Great flavour

The flavour and taste has never changed from the years that my

Value For Money27%+1.93

Cheapest price that I could find

Good value

Excellent price

Alcohol Flavor9%+0.53

This is the only sherry my wife will drink

Lovely drink very relaxing

Quality-Overall5%+0.25

Great product and has never let me down

FAQ

Common Sherry questions

Answered from the same tracked data.