How competitive is the Sherry niche on Amazon United Kingdom?

4 brands and 41 sellers compete in Sherry on Amazon United Kingdom. The top 5 Sherry products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sherry?

Sherry buyers on Amazon United Kingdom complain most about Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Sherry niche?

Sherry sells for £11.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.99–£16.49. The average incumbent carries 601 reviews — the moat a new listing must climb.

Sherry

brand-locked demand (top 5 brands take 100% of clicks) — Sherry doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sherry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sherry is a £378K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Sherry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.7% over the last 90 days and 13.1% of searches end in a purchase.

£378K

revenue / yr

Units sold / yr40K

Search volume / yr-28.7%242K

Conversion rate13.1%

Avg price£11.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 41

Top-5 product click share85%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Sherry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry

Price: £10.86
Rating: 4.8/5
Reviews: 2,025
Age: 10y ago

Croft Original Pale Cream Sherry 1l

Price: £10.84
Rating: 4.8/5
Reviews: 192
Age: 14y ago

Morrisons Cream Sherry 1 Litre

Price: £11.72
Rating: 4.5/5
Reviews: 337
Age: 10y ago

Harveys Bristol Cream Sherry 75cl | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% vol Sherry

Price: £10.67
Rating: 4.7/5
Reviews: 1,592
Age: 16y ago

Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift

Price: £9.99
Rating: 4.6/5
Reviews: 505
Age: 13y ago

Newest

by launch date

Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry

Price: £10.86
Rating: 4.8/5
Reviews: 2,025
Age: 10y ago

Croft Particular Amontillado Sherry 1l

Price: £11.83
Rating: 4.6/5
Reviews: 19
Age: 10y ago

Morrisons Cream Sherry 1 Litre

Price: £11.72
Rating: 4.5/5
Reviews: 337
Age: 10y ago

Morrisons Amontillado Sherry 1l

Price: £11.93
Rating: 4.4/5
Reviews: 77
Age: 10y ago

Harveys Bristol Cream Sherry Wine

Price: £16.49
Rating: 4.6/5
Reviews: 98
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Harveys53%
Croft26%
Morrisons13%
Gonzalez Byass8%
Open — no brand owns it (0%)

Sherry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume242KCVR13.1%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews601Avg BSR#26

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Top Sherry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sherry130K/yr -20.9%8.6% conv.
harveys bristol cream sherry 1 litre32K/yr -35.2%18.0% conv.
croft original sherry 1 litre12K/yr -43.4%18.4% conv.
dry sherry8K/yr -31.8%5.1% conv.
sherry 1 litre15K/yr -51.2%13.3% conv.
cream sherry10K/yr -43.9%8.5% conv.
harveys bristol cream sherry9K/yr -27.7%14.8% conv.
harveys bristol cream7K/yr -22.9%10.4% conv.
croft original sherry 1 litre offers4K/yr -1.7%21.1% conv.
harveys3K/yr -23.6%7.0% conv.

What reviews say buyers love and hate about Sherry

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall27%

“Yummy”

Flavor27%

“Delicate flavour”

Value For Money27%

“Cheapest price that I could find”

Alcohol Flavor9%

“This is the only sherry my wife will drink”

Quality-Overall5%

“Great product and has never let me down”

What buyers complain about

100% of reviews

Taste-Overall100%

“I expected some taste”

Common Sherry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sherry 41/100 on Amazon United Kingdom — Skip it. The niche generates £378K/yr across 10 tracked products. Search demand moved -28.7% over the last 90 days.