Sherry
FailThe top 5 brands take 100% of clicks, so Sherry is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £378K/yr242K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 41 sellers
Flapen Score
Sherry against its category
The dotted line is the Grocery average. Past it, Sherry is stronger. Inside it, weaker.
Market
The Sherry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sherry 242K times last year and spent an estimated £378K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £378Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- sherry130K searches a year
02 · Price
A sale here is worth £11.98.
Listings sell for £11.98 on average, from £9.99 to £16.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £11.98 that is £30K to £36K a year per listing.
- Average price
- £11.98under the $15 to $100 sweet spot
- Price range
- £9.99–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £30K–£36K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 601 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Beer, Wine & Spirits
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 601per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Sherry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Croft Original Pale Cream Sherry 1l
- Price
- £10.84
- Rating
- 4.8/5
- Reviews
- 192
- Age
- 14y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Harveys Bristol Cream Sherry 75cl | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% vol Sherry
- Price
- £10.67
- Rating
- 4.7/5
- Reviews
- 1,592
- Age
- 16y ago

Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 13y ago
Trending
estimated 90-day click momentum
Croft Particular Amontillado Sherry 1l
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10y ago

Morrisons Amontillado Sherry 1l
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 13y ago
Newest
by launch date
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
- Price
- £10.86
- Rating
- 4.8/5
- Reviews
- 2,025
- Age
- 10y ago

Croft Particular Amontillado Sherry 1l
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 10y ago

Morrisons Cream Sherry 1 Litre
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 10y ago

Morrisons Amontillado Sherry 1l
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago

Harveys Bristol Cream Sherry Wine
- Price
- £16.49
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Harveys53%
- Croft26%
- Morrisons13%
- Gonzalez Byass8%
- Open — no brand owns it (0%)
Demand
Sherry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Sherry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sherry130K/yr
- harveys bristol cream sherry 1 litre32K/yr
- croft original sherry 1 litre12K/yr
- dry sherry8K/yr
- sherry 1 litre15K/yr
- cream sherry10K/yr
- harveys bristol cream sherry9K/yr
- harveys bristol cream7K/yr
- croft original sherry 1 litre offers4K/yr
- harveys3K/yr
Reviews and returns
What reviews say buyers love and hate about Sherry
We read the reviews and the return reasons for every product selling here.
“I expected some taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sherry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









