sherry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good601avg incumbent reviews — the moat a new listing must climb
Market size
Good£378K£378K/yr · 242K searches
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£9.99–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sherry is a £378K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sherry market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £359K–£479K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Harveys53%
- Croft26%
- Morrisons13%
- Gonzalez Byass8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
Top sherry search terms
- sherry130K/yr
- harveys bristol cream sherry 1 litre32K/yr
- croft original sherry 1 litre12K/yr
- dry sherry8K/yr
- sherry 1 litre15K/yr
- cream sherry10K/yr
- harveys bristol cream sherry9K/yr
- harveys bristol cream7K/yr
- croft original sherry 1 litre offers4K/yr
- harveys3K/yr
Top sherry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
Harveys£10.864.8★2,025 rev
Croft Original Pale Cream Sherry 1l
Croft£10.844.8★192 rev
Morrisons Cream Sherry 1 Litre
Morrisons£11.724.5★337 rev
Harveys Bristol Cream Sherry 75cl | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% vol Sherry
Harveys£10.674.7★1,592 rev
Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
Gonzalez Byass£9.994.6★505 rev
Newest
by launch dateHarveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
Harveys£10.862,025 rev
Croft Particular Amontillado Sherry 1l
Croft£11.8319 rev
Morrisons Cream Sherry 1 Litre
Morrisons£11.72337 rev
Morrisons Amontillado Sherry 1l
Morrisons£11.9377 rev
Harveys Bristol Cream Sherry Wine
Harveys£16.4998 rev
Trending
90-day click momentumCroft Particular Amontillado Sherry 1l
Croft£11.834.6★
Morrisons Amontillado Sherry 1l
Morrisons£11.934.4★
Morrisons Cream Sherry 1 Litre
Morrisons£11.724.5★
Harveys Bristol Cream Sherry 1 Litre | Best Served Chilled | Full-bodied Rich Mellow Long Lasting 15.5% / 17.5% vol Sherry
Harveys£10.864.8★
Gonzalez Byass Tio Pepe Fino Sherry 75cl vegan customer favourite ideal wine gift
Gonzalez Byass£9.994.6★
What buyers say about sherry
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Delicate flavour”
“Cheapest price that I could find”
“This is the only sherry my wife will drink”
“Great product and has never let me down”
“Great sweet and rich product”
What buyers complain about
“I expected some taste”
Common questions
- Is sherry profitable to sell on Amazon United Kingdom?
- The niche generates £378K/yr across 10 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the sherry niche?
- 4 brands and 41 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sherry?
- Top complaints mined from reviews: Taste-Overall. The return rate is 0.3%.
- When does demand for sherry peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the sherry niche?
- Listings span £9.99–£16.49; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.