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Shart Survival Kit

Fail

Prices span $4.46–$8.38, mostly outside the sweet spot, so Shart Survival Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£7K/yr56K searches / yr
90-day growth
+84.2%search demand this quarter
Competition
85%top-5 click share · 9 brands · 12 sellers

Flapen Score

Shart Survival Kit against its category

The dotted line is the Grocery average. Past it, Shart Survival Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shart Survival Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shart Survival Kit 56K times last year and spent an estimated £7K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+84.2%
Conversion, latest week
2.1%
Market size, estimated
£7Ka year
Top search term
sharting survival kit33K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £4.46 to £8.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.25 that is £0 to £625 a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£4.46–£8.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£625
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #1,223 within Hampers & Gourmet Gifts. It carries 7 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
45%
Out of stock, average day
30.3%
Average rank
#1,223in Hampers & Gourmet Gifts
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
7per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Shart Survival Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£732£1K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

9 rising

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • COLEESON34%
  • Vibbang27%
  • Generic15%
  • Gadgetking12%
  • shirylzee3%
  • Dopsyesn3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Shart Survival Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 42.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Shart Survival Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

Wet wipe. very small

is only a small box

Durability10%+1.46

we cracked up when we opened it

Value For Money7%+1.36

it's so obscenely overpriced at £19 that I can't bring myself to give it more than three stars

The price is a bit fart-fetched

I would expect to pay £3 for this in a well known bargain shop

Quality-Overall7%+1.36

None of it feels particularly high-quality

Love

Gifting Purpose49%−0.31

Funny Gift

The kit itself is good as a funny gift

Overall, if you know someone who will appreciate the humour of this gift, I would recommend it

Quality-Overall12%+1.36

Excellent product

Good quality and worth the Amazon listed price at the time of review

great quality especially how its all packaged great value for money its definitely cheaper than most others out there

Value For Money12%+1.36

Feels about right on value for what it is at £3.99. at the time of review

the price isn't too bad

value for money based on the Amazon listed price

Fun/Entertainment Experience3%+0.71

which I think was worth it for the amusement factor alone

Return

0.1% Return rate 50% Fixable by listing

Size-Overall50%▁█▁▁▁▁

Wet wipe. very small

is only a small box

Quality-Overall50%▁█▁▁▁▁

None of it feels particularly high-quality

FAQ

Common Shart Survival Kit questions

Answered from the same tracked data.