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Sharing Crisps

Maybe

Returns run at only 0.0% of orders. But products sell for $2.81 on average, outside the sweet spot, so Sharing Crisps is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£104K/yr198K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
44%top-5 click share · 11 brands · 49 sellers

Flapen Score

Sharing Crisps against its category

The dotted line is the Grocery average. Past it, Sharing Crisps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sharing Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sharing Crisps 198K times last year and spent an estimated £104K. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
18.8%
Market size, estimated
£104Ka year
Top search term
tyrrells crisps76K searches a year

02 · Price

A sale here is worth £2.81.

Listings sell for £2.81 on average, from £1.16 to £21.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.81 that is £3K to £4K a year per listing.

Average price
£2.81under the $15 to $100 sweet spot
Price range
£1.16–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #117 within Snack Foods. It carries 393 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#117in Snack Foods
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sharing Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

49

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

6%

  • Tyrrells54%
  • Walkers25%
  • Tyrrells Crisps6%
  • Sensations4%
  • JACOB'S3%
  • Doritos2%
  • Open — no brand owns it (5 brands, 6%)

Search terms

Top Sharing Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tyrrells crisps76K/yr
  • sharing crisps65K/yr
  • bugles21K/yr
  • tyrrells16K/yr
  • bugles crisps11K/yr
  • crisps sharing6K/yr
  • tyrells crisps2K/yr

Reviews and returns

What reviews say buyers love and hate about Sharing Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor13%−0.05

sometimes the packet doesn't have enough flavouring and tastes oily

not great flavour

Too much vinegar

Taste-Overall11%+2.77

they will taste different

Strange aftertaste

Taste horrible

Salt Content10%−0.08

It does sometimes feel like it tastes far too salty however

So salty they were almost inedible

very salty

Powdered/Crumbled7%−0.06

Delivered in crumbs

Crushed and broken

Crushed crackers

Crispiness7%+0.10

Qaulity of crisps is not good as compare to local bought pack

Crushed crisps

A canny bag of crisps

Love

Crispiness27%+0.10

Delicious and crunchy

Tasty crisps

the crunch is really satisfying

Taste-Overall27%+2.77

The taste is nice and strong

Good taste

Delicious as usual

Value For Money12%+0.72

Good price

Great value

Good value for money

Flavor11%−0.05

full of flavor

a perfectly balanced flavor profile

Nice cheesy flavour

Quality-Overall6%−0.03

as good as in market

Brilliant quality

No complaints here

FAQ

Common Sharing Crisps questions

Answered from the same tracked data.