sharing crisps
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($2.81 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Review moat
Great392.88avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.16–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Okay£104K£104K/yr · 198K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£2.81avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sharing crisps is a £104K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sharing crisps market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 21%
- Out of stock
- 0.9%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
49
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
6%
- Tyrrells54%
- Walkers25%
- Tyrrells Crisps6%
- Sensations4%
- JACOB'S3%
- Doritos2%
- Open — no brand owns it (5 brands, 6%)
Top sharing crisps search terms
- tyrrells crisps76K/yr
- sharing crisps65K/yr
- bugles21K/yr
- tyrrells16K/yr
- bugles crisps11K/yr
- crisps sharing6K/yr
- tyrells crisps2K/yr
Top sharing crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tyrrells Sweet Chilli & Red Pepper Sharing Crisps 150 g
Tyrrells£1.574.6★669 rev
Walkers Bugles Southern Style BBQ Sharing Snacks Crisps 110g
Walkers£1.504.6★1,018 rev
Tyrrells Crisps MATURE CHEDDAR & CHIVE Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)
Tyrrells£1.514.5★191 rev
Tyrrells Crisps Furrows SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)
Tyrrells£1.554.6★153 rev
Tyrrells Crisps LIGHTLY SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)
Tyrrells£1.604.6★388 rev
Newest
by launch date
Tyrrells Crisps SEA SALT & BLACK PEPPER Sharing Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial flavour colours or MSG
Tyrrells£1.784 rev
by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
by Amazon£1.16217 rev
Tyrrells Roasted Chicken & Sage Sharing Crisps 150g
Tyrrells£1.5611 rev
Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
Sensations£1.57477 rev
Morrisons The Best Thai Sweet Chilli 125g
Morrisons£1.3970 rev
Trending
90-day click momentumTyrrells Crisps SEA SALT & BLACK PEPPER Sharing Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial flavour colours or MSG
Tyrrells£1.783.8★
Tyrrells Roasted Chicken & Sage Sharing Crisps 150g
Tyrrells£1.564.4★
Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g
Walkers£1.394.6★
Tyrrells Crisps Furrows SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)
Tyrrells£1.554.6★
Tyrrells English Hand-Cooked Veg Crisps Flavoured Vegetable Snack Suitable for Vegans 125g Mixed Root Veg
McCoys£2.084.2★
What buyers say about sharing crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and crunchy”
“The taste is nice and strong”
“Good price”
“full of flavor”
“as good as in market”
“The crisps stayed fresh”
“Nice with Chilli”
“Just the right amount of salt”
“item as described tasty”
“Bag size is good - lets be honest”
What buyers complain about
“sometimes the packet doesn't have enough flavouring and tastes oily”
“they will taste different”
“It does sometimes feel like it tastes far too salty however”
“Delivered in crumbs”
“Qaulity of crisps is not good as compare to local bought pack”
“Not Fresh”
“Too expensive”
“not as hot”
“turned it into this horrible sour cream taste”
“Chips comes in small pieces”
Common questions
- Is sharing crisps profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sharing crisps niche?
- 11 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sharing crisps?
- Top complaints mined from reviews: Flavor, Taste-Overall, Salt Content. The return rate is 0.0%.
- What does it cost to enter the sharing crisps niche?
- Listings span £1.16–£21.88; the average listing price is £2.81 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.