Shaoxing Rice Wine
FailDemand is soft, at -28.0% this quarter, so Shaoxing Rice Wine is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £125K/yr134K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 46 sellers
Flapen Score
Shaoxing Rice Wine against its category
The dotted line is the Grocery average. Past it, Shaoxing Rice Wine is stronger. Inside it, weaker.
Market
The Shaoxing Rice Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaoxing Rice Wine 134K times last year and spent an estimated £125K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £125Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- shaoxing wine49K searches a year
02 · Price
A sale here is worth £10.31.
Listings sell for £10.31 on average, from £2.35 to £20.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.31 that is £10K to £13K a year per listing.
- Average price
- £10.31under the $15 to $100 sweet spot
- Price range
- £2.35–£20.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #343 within Cooking Ingredients. It carries 282 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 1.7%
- Average rank
- #343in Cooking Ingredients
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 282per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Shaoxing Rice Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yutaka Shaoxing Rice Wine 150 ml | Authentic Cooking Wine | Rich Aromatic Flavor for Marinades Stir-Fries & Braised Dishes
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 3y ago

Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine
- Price
- £8.56
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago

Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 3y ago

Starry Shaoxing Wine (For Cooking Only) 700ml 14% AcL./ Vol
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 5y ago

Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 11y ago
Trending
90-day click momentum
Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine
- Price
- £8.56
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago

Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly
- Price
- £16.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 3y ago

Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 11y ago

Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces
- Price
- £18.39
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 10mo ago
Newest
by launch date
Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly
- Price
- £16.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces
- Price
- £18.39
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 10mo ago

Pagoda Brand Shaoxing Cooking Wine Chinese Rice Wine for Cooking 640ml Bottle 15% Alc./Vol Authentic Flavour Enhancer for Asian Cuisine
- Price
- £11.41
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Wangzhihe Chinese Refined Yellow Cooking Wine 500ml Authentic Rice Wine for Stir-Fry Marinades Braising & Traditional Asian Cuisine
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Starry Shaoxing Wine (For Cooking Only) 5L 14% Acl./ Vol
- Price
- £20.88
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
46
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- Yutaka32%
- Starry Mart27%
- GOLDEN SWAN12%
- Pagoda Brand12%
- Let's Go Market10%
- Wangzhihe3%
- Open — no brand owns it (2 brands, 5%)
Demand
Shaoxing Rice Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Shaoxing Rice Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaoxing wine49K/yr
- shaoxing rice wine23K/yr
- rice wine23K/yr
- chinese cooking wine12K/yr
- chinese rice wine11K/yr
- shaoxing wine chinese cooking wine5K/yr
- chinese wine4K/yr
- chinese wine shaoxing3K/yr
- shaoxing cooking wine4K/yr
Reviews and returns
What reviews say buyers love and hate about Shaoxing Rice Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Buy from the shops not worth the money for the size of bottle
Horrible chemical smell
they do not match the product page
read the ingredients on the cheaper stuff
Love
My chinese dishes taste great
Food was awesome
Good taste
Overall, a reliable and authentic ingredient to have in the kitchen
Quality rice wine
Excellent product
Good value for money
Great price
Very reasonable price
item as described -
Just what I needed
As described
Great for adding flavors to dishes arrived on time
Authentic Flavour and Excellent Quality
It has a slightly sweet, complex, savoury flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaoxing Rice Wine questions
Answered from the same tracked data.









