How competitive is the Shaoxing Rice Wine niche on Amazon United Kingdom?

8 brands and 46 sellers compete in Shaoxing Rice Wine on Amazon United Kingdom. The top 5 Shaoxing Rice Wine products take 70% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Shaoxing Rice Wine?

Shaoxing Rice Wine buyers on Amazon United Kingdom complain most about Value For Money, Smell, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Shaoxing Rice Wine niche?

Shaoxing Rice Wine sells for £10.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.35–£20.88. The average incumbent carries 282 reviews — the moat a new listing must climb.

Shaoxing Rice Wine

soft demand (-28.0% this quarter) — Shaoxing Rice Wine doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Shaoxing Rice Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shaoxing Rice Wine is a £125K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.

Shaoxing Rice Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.0% over the last 90 days and 9.0% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr15K

Search volume / yr-28.0%134K

Conversion rate9.0%

Avg price£10.31

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 46

Top-5 product click share70%

Open market8%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Shaoxing Rice Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Shaoxing Rice Wine 150 ml | Authentic Cooking Wine | Rich Aromatic Flavor for Marinades Stir-Fries & Braised Dishes

Price: £3.29
Rating: 4.7/5
Reviews: 156
Age: 3y ago

Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine

Price: £8.56
Rating: 4.4/5
Reviews: 63
Age: 3y ago

Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)

Price: £16.50
Rating: 4.5/5
Reviews: 53
Age: 3y ago

Starry Shaoxing Wine (For Cooking Only) 700ml 14% AcL./ Vol

Price: £11.16
Rating: 4.6/5
Reviews: 358
Age: 5y ago

Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2

Price: £13.66
Rating: 4.6/5
Reviews: 1,260
Age: 11y ago

Newest

by launch date

Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly

Price: £16.59
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces

Price: £18.39
Rating: 5.0/5
Reviews: 12
Age: 10mo ago

Pagoda Brand Shaoxing Cooking Wine Chinese Rice Wine for Cooking 640ml Bottle 15% Alc./Vol Authentic Flavour Enhancer for Asian Cuisine

Price: £11.41
Rating: 4.7/5
Reviews: 5
Age: 1y ago

Wangzhihe Chinese Refined Yellow Cooking Wine 500ml Authentic Rice Wine for Stir-Fry Marinades Braising & Traditional Asian Cuisine

Price: £7.19
Rating: 4.5/5
Reviews: 30
Age: 1y ago

Starry Shaoxing Wine (For Cooking Only) 5L 14% Acl./ Vol

Price: £20.88
Rating: 4.8/5
Reviews: 54
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Yutaka32%
Starry Mart27%
GOLDEN SWAN12%
Pagoda Brand12%
Let's Go Market10%
Wangzhihe3%
Open — no brand owns it (2 brands, 5%)

Shaoxing Rice Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR9.0%Products15Brands8Top 5 Brands92%OOS Rate1.7%Rating4.7★Reviews282Avg BSR#343

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Shaoxing Rice Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shaoxing wine49K/yr -27.7%11.1% conv.
shaoxing rice wine23K/yr -21.7%11.3% conv.
rice wine23K/yr -32.8%8.4% conv.
chinese cooking wine12K/yr -20.7%8.6% conv.
chinese rice wine11K/yr -28.0%11.9% conv.
shaoxing wine chinese cooking wine5K/yr -32.1%12.7% conv.
chinese wine4K/yr -35.4%2.5% conv.
chinese wine shaoxing3K/yr -38.9%12.4% conv.
shaoxing cooking wine4K/yr -41.7%10.5% conv.

What reviews say buyers love and hate about Shaoxing Rice Wine

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall28%

“My chinese dishes taste great”

Quality-Overall25%

“Overall, a reliable and authentic ingredient to have in the kitchen”

Value For Money15%

“Good value for money”

Advertised Vs Actual Product8%

“item as described -”

Flavor7%

“Great for adding flavors to dishes arrived on time”

What buyers complain about

78% of reviews

Value For Money33%

“Buy from the shops not worth the money for the size of bottle”

Smell17%

“Horrible chemical smell”

Advertised Vs Actual Product17%

“they do not match the product page”

Ingredients-Overall11%

“read the ingredients on the cheaper stuff”

Common Shaoxing Rice Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shaoxing Rice Wine 40/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.