shaoxing rice wine
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great281.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£2.35–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£125K£125K/yr · 134K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shaoxing rice wine is a £125K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shaoxing rice wine market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £129K–£155K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 1.7%
- Avg brand age
- 74 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
46
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- Yutaka32%
- Starry Mart27%
- GOLDEN SWAN12%
- Pagoda Brand12%
- Let's Go Market10%
- Wangzhihe3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top shaoxing rice wine search terms
- shaoxing wine49K/yr
- shaoxing rice wine23K/yr
- rice wine23K/yr
- chinese cooking wine12K/yr
- chinese rice wine11K/yr
- shaoxing wine chinese cooking wine5K/yr
- chinese wine4K/yr
- chinese wine shaoxing3K/yr
- shaoxing cooking wine4K/yr
Top shaoxing rice wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka Shaoxing Rice Wine 150 ml | Authentic Cooking Wine | Rich Aromatic Flavor for Marinades Stir-Fries & Braised Dishes
Yutaka£3.294.7★156 rev
Pagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine
Pagoda Brand£8.564.4★63 rev
Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)
Starry Mart£16.504.5★53 rev
Starry Shaoxing Wine (For Cooking Only) 700ml 14% AcL./ Vol
Let's Go Market£11.164.6★358 rev
Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2
GOLDEN SWAN£13.664.6★1,260 rev
Newest
by launch date
Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly
Yutaka£16.590 rev
Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces
Starry Mart£18.3912 rev
Pagoda Brand Shaoxing Cooking Wine Chinese Rice Wine for Cooking 640ml Bottle 15% Alc./Vol Authentic Flavour Enhancer for Asian Cuisine
Starry Mart£11.415 rev
Wangzhihe Chinese Refined Yellow Cooking Wine 500ml Authentic Rice Wine for Stir-Fry Marinades Braising & Traditional Asian Cuisine
Starry Mart£7.1930 rev
Starry Shaoxing Wine (For Cooking Only) 5L 14% Acl./ Vol
Starry Mart£20.8854 rev
Trending
90-day click momentumPagoda Brand - Shaoxing Rice Wine (Hua Tiao) - 640ml 16% Alc./Vol | Hand Made | Cooking Wine
Pagoda Brand£8.564.4★
Yutaka Shaoxing Wine 150ml (Pack of 6) | Traditional Chinese Cooking Wine for Marinades Stir-Fries & Braises | Vegan-Friendly
Yutaka£16.590.0★
Starry Shaoxing Wine (For Cooking Only) 700ml 14% Acl./ Vol (Pack of 2)
Starry Mart£16.504.5★
Golden Swan Shaoxing Cooking Condiment 500 ml Pack of 2
GOLDEN SWAN£13.664.6★
Pagoda Shaoxing Chinese Cooking Wine 15% Acl./Vol 640ml (Pack of 2) Traditional Rice Wine for Authentic Asian Cooking Stir-Fry Marinades & Sauces
Starry Mart£18.395.0★
What buyers say about shaoxing rice wine
What buyers praise and complain about, mined from review topics.What buyers love
“My chinese dishes taste great”
“Overall, a reliable and authentic ingredient to have in the kitchen”
“Good value for money”
“item as described -”
“Great for adding flavors to dishes arrived on time”
“Great for cooking”
“A versatile wine for cooking”
“Overall, a reliable and authentic ingredient to have in the kitchen”
“It has a slightly sweet, complex, savoury flavour”
“The right size for 1 person”
What buyers complain about
“Buy from the shops not worth the money for the size of bottle”
“Horrible chemical smell”
“they do not match the product page”
“read the ingredients on the cheaper stuff”
Common questions
- Is shaoxing rice wine profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the shaoxing rice wine niche?
- 8 brands and 46 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in shaoxing rice wine?
- Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for shaoxing rice wine peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shaoxing rice wine niche?
- Listings span £2.35–£20.88; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.