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Shaoxing Rice Wine

Fail

Demand is soft, at -28.0% this quarter, so Shaoxing Rice Wine is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£125K/yr134K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
70%top-5 click share · 8 brands · 46 sellers

Flapen Score

Shaoxing Rice Wine against its category

The dotted line is the Grocery average. Past it, Shaoxing Rice Wine is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaoxing Rice Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaoxing Rice Wine 134K times last year and spent an estimated £125K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
9.0%
Market size, estimated
£125Ka year
Peak month
January1.7× the quietest month
Top search term
shaoxing wine49K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £2.35 to £20.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.31 that is £10K to £13K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£2.35–£20.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #343 within Cooking Ingredients. It carries 282 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
1.7%
Average rank
#343in Cooking Ingredients
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Shaoxing Rice Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

46

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Yutaka32%
  • Starry Mart27%
  • GOLDEN SWAN12%
  • Pagoda Brand12%
  • Let's Go Market10%
  • Wangzhihe3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shaoxing Rice Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Shaoxing Rice Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaoxing wine49K/yr
  • shaoxing rice wine23K/yr
  • rice wine23K/yr
  • chinese cooking wine12K/yr
  • chinese rice wine11K/yr
  • shaoxing wine chinese cooking wine5K/yr
  • chinese wine4K/yr
  • chinese wine shaoxing3K/yr
  • shaoxing cooking wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Shaoxing Rice Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.03

Buy from the shops not worth the money for the size of bottle

Smell17%−0.06

Horrible chemical smell

Advertised Vs Actual Product17%−0.09

they do not match the product page

Ingredients-Overall11%+0.34

read the ingredients on the cheaper stuff

Love

Taste-Overall28%+2.36

My chinese dishes taste great

Food was awesome

Good taste

Quality-Overall25%+1.28

Overall, a reliable and authentic ingredient to have in the kitchen

Quality rice wine

Excellent product

Value For Money15%−0.03

Good value for money

Great price

Very reasonable price

Advertised Vs Actual Product8%−0.09

item as described -

Just what I needed

As described

Flavor7%−0.10

Great for adding flavors to dishes arrived on time

Authentic Flavour and Excellent Quality

It has a slightly sweet, complex, savoury flavour

FAQ

Common Shaoxing Rice Wine questions

Answered from the same tracked data.