shandy
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great261.75avg incumbent reviews — the moat a new listing must climb
Growth
Great+87.7%90-day search growth — must beat 0% to launch
Avg price
Good£14.65avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.89–£24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£123K£123K/yr · 152K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, shandy is a £123K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shandy market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £147K–£183K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 33%
- Out of stock
- 4.4%
- Avg brand age
- 56 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
57
Top-5 brand share
91%
Top 20: 97%
Top-5 click share
79%
Top 20: 100%
Open market
5%
- Ben Shaws28%
- Bavaria21%
- Foster's16%
- Saint-Omer14%
- BARR12%
- --3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +87.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top shandy search terms
- shandy71K/yr
- shandy bass25K/yr
- shandy 24 cans11K/yr
- ben shaws bitter shandy10K/yr
- bitter shandy6K/yr
- shandy bass 24 cans5K/yr
- barr shandy5K/yr
- ben shaws4K/yr
- bavaria shandy4K/yr
- bass shandy3K/yr
Top shandy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ben Shaws Bitter Shandy Classic 330ml Case of 24
Ben Shaws£15.934.5★308 rev
Bavaria Shandy 0.5% ABV | 24 x 330ml Can
Bavaria£12.254.6★661 rev
Saint-Omer Shandy 10 x 250ml
Saint-Omer£2.894.6★282 rev
BARR 24 Pack Shandyade 0% Alcohol Non-Alcoholic Flavoured Fizzy Drink Cans Sparkling Fizzy Pop 24 x 330ml Cans
BARR£10.084.4★1,547 rev
Fosters Proper Shandy 10 x 440ml Cans
Foster's£6.364.6★10 rev
Newest
by launch date
Bavaria 2.0% Lemon Radler Beer (12 x 500ml Cans) - Low Alcohol Shandy with Lemon Refreshing Pilsner & Lemon Mix Light & Crisp Summer Beer
Bavaria£11.666 rev
Bavaria Shandy 0.5% ABV | 24 x 330ml Can
Bavaria£12.25661 rev
Fosters Shandy Proper Aussie Refreshment 3% ABV 24 x 440ml Cans
Foster's£16.8710 rev
Fizzy Drink Cans 330ml - Pack Of 24 (24x Shandyade)
SHANZA DEPARTMENTAL'S£14.7013 rev
Carib Sorrel Lager Shandy (0.9%) 24 x 275 ml
Carib£24.0610 rev
Trending
90-day click momentumFosters Shandy Proper Aussie Refreshment 3% ABV 24 x 440ml Cans
Foster's£16.874.6★
Bavaria 2.0% Lemon Radler Beer (12 x 500ml Cans) - Low Alcohol Shandy with Lemon Refreshing Pilsner & Lemon Mix Light & Crisp Summer Beer
Bavaria£11.664.2★
Fizzy Drink Cans 330ml - Pack Of 24 (24x Shandyade)
SHANZA DEPARTMENTAL'S£14.703.6★
Ben Shaws Bitter Shandy Classic 330ml Case of 24
Ben Shaws£15.934.5★
Saint-Omer Shandy 10 x 250ml
Saint-Omer£2.894.6★
What buyers say about shandy
What buyers praise and complain about, mined from review topics.What buyers love
“Go for it tastes like happiness”
“Worth the money”
“Nice drink well worth the money”
“Good product”
“Nice and refreshing at a great price”
“Sugar free”
“Proper bitter shandy”
“Low alcohol content so no hangover”
What buyers complain about
“No taste just taste like lemonade”
“To expensive”
“Very artificial chemical flavour”
“Only trouble is it did not last very long in my house”
“Now they are so sugary”
“Another drink ruined by change in ingredients and I assume it's the drop in sugar and increase in sweetener”
“Gross”
“Gross”
Common questions
- Is shandy profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +87.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the shandy niche?
- 8 brands and 57 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in shandy?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for shandy peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the shandy niche?
- Listings span £2.89–£24.06; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.