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Shandy

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 79% of clicks, so Shandy is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£123K/yr152K searches / yr
90-day growth
+87.7%search demand this quarter
Competition
79%top-5 click share · 8 brands · 57 sellers

Flapen Score

Shandy against its category

The dotted line is the Grocery average. Past it, Shandy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shandy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shandy 152K times last year and spent an estimated £123K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+87.7%
Conversion, latest week
5.5%
Market size, estimated
£123Ka year
Peak month
July2.5× the quietest month
Top search term
shandy71K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £2.89 to £24.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.65 that is £4K to £7K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£2.89–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #112 within Beer, Wine & Spirits. It carries 262 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
4.4%
Average rank
#112in Beer, Wine & Spirits
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Shandy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

57

Top-5 brand share

91%

Top 20: 97%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Ben Shaws28%
  • Bavaria21%
  • Foster's16%
  • Saint-Omer14%
  • BARR12%
  • --3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Shandy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shandy71K/yr
  • shandy bass25K/yr
  • shandy 24 cans11K/yr
  • ben shaws bitter shandy10K/yr
  • bitter shandy6K/yr
  • shandy bass 24 cans5K/yr
  • barr shandy5K/yr
  • ben shaws4K/yr
  • bavaria shandy4K/yr
  • bass shandy3K/yr

Reviews and returns

What reviews say buyers love and hate about Shandy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.08

No taste just taste like lemonade

Not how a radler is supposed to taste

Not a great taste

Value For Money17%+0.80

To expensive

for some reason the shandy has got very expensive

When I could get them from Premier Stores they were way more expensive than on Amazon

Flavor15%−0.13

Very artificial chemical flavour

No proper flavour to them so wouldn't recommend buying them

Vile posh larger flavoured can't taste lemonade

Durability8%+0.50

Only trouble is it did not last very long in my house

Sweetness8%−0.06

Now they are so sugary

Love

Taste-Overall36%−0.08

Go for it tastes like happiness

Purchased these many time reliable taste

So tasty

Value For Money27%+0.80

Worth the money

Excellent value

Good price

Alcohol Flavor13%+1.78

Nice drink well worth the money

A lovely tasting and refreshing drink

Really refreshing and low alcohol

Quality-Overall10%+0.93

Good product

Nice product

good quality shandy

Freshness3%+0.41

Nice and refreshing at a great price

Really refreshing and low alcohol

Very refreshing drink

FAQ

Common Shandy questions

Answered from the same tracked data.