shades by niko
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great207.41avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.92–£39.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£31K£31K/yr · 105K searches
According to Flapen's Amazon United Kingdom niche tracking, shades by niko is a £31K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shades by niko market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 36%
- Out of stock
- 29.6%
- Avg brand age
- 42 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
42
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
2%
- Generic38%
- Shades by Niko31%
- NORTHERNSCAPE20%
- Perfectmiaoxuan4%
- KINBOS2%
- Monmore Confectionery2%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 26 weeks — -13.1% search growth over the last 90 days.Top shades by niko search terms
- shades by niko81K/yr
- shades sweets11K/yr
- niko8K/yr
- shades by niko sweets6K/yr
Top shades by niko products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shades by Niko Sour Ultimate Vibes 150g
Shades by Niko£1.924.8★8 rev
Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g
Generic£7.313.5★3 rev
Shades by Niko The Originals 150g
Shades by Niko£2.150.0★0 rev
Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card
NORTHERNSCAPE£6.083.7★7 rev
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
Generic£7.645.0★2 rev
Newest
by launch dateShades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card
NORTHERNSCAPE£6.087 rev
Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal 2 Pack
NORTHERNSCAPE£9.5115 rev
Shades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g
Generic£9.973 rev
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
Generic£7.642 rev
Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g
Generic£7.313 rev
Trending
90-day click momentumShades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g
Generic£9.973.5★
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
Generic£7.645.0★
ICECUBE AVENTO Polarized Sports Sunglasses - UV400 & Anti-Slip Lightweight for Driving Running & Golf - Unisex (BLK/Blue)
ICECUBE£26.814.4★
BEACOOL Polarized Sports Sunglasses for Men Women Youth TAC Glasses UV400 Protection Cycling Running Driving Fishing Golf Motorcycle Baseball Black Pink
BEACOOL£18.334.5★
Shades the Originals 3 pack By Niko Vegan Recipe Halal Bundle card
KINBOS£9.150.0★
What buyers say about shades by niko
What buyers praise and complain about, mined from review topics.What buyers love
“Fit nicely on womans face”
“Great taste”
“Great sweets”
“They are really well made”
“Great for running”
“Classy”
“they are comfy to wear for long periods”
“Gluten free”
“They are lightweight”
What buyers complain about
“far too expensive”
“Over rated not very nice taste”
“the cherry ones do taste a bit overly artificial”
Top return reasons
Common questions
- Is shades by niko profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 22 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the shades by niko niche?
- 8 brands and 42 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in shades by niko?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Artificial Sweeteners. The return rate is 0.6%.
- What does it cost to enter the shades by niko niche?
- Listings span £1.92–£39.03; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.