Shades By Niko
a small market ($31K/yr) — Shades By Niko doesn't clear our bar today.
Flapen Score
Is Shades By Niko profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shades By Niko is a £31K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Shades By Niko: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.1% over the last 90 days and 3.0% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 22 products
Top Shades By Niko products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Shades by Niko Sour Ultimate Vibes 150g
- Price
- £1.92
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g
- Price
- £7.31
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Shades by Niko The Originals 150g
- Price
- £2.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card
- Price
- £6.08
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1mo ago
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentum
Shades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g
- Price
- £9.97
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
ICECUBE AVENTO Polarized Sports Sunglasses - UV400 & Anti-Slip Lightweight for Driving Running & Golf - Unisex (BLK/Blue)
- Price
- £26.81
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 3y ago
BEACOOL Polarized Sports Sunglasses for Men Women Youth TAC Glasses UV400 Protection Cycling Running Driving Fishing Golf Motorcycle Baseball Black Pink
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 1,941
- Age
- 7y ago
Shades the Originals 3 pack By Niko Vegan Recipe Halal Bundle card
- Price
- £9.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch dateShades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal Bundle card
- Price
- £6.08
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1mo ago
Shades Straight Up Strawberry Flavour Sweets by Niko Vegan Recipe Halal 2 Pack
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1mo ago
Shades by Niko Vegan Gummy Sweets All 4 Flavours 4 Pack The Originals Tropical Blast Straight Up Strawberry & Sour Ultimate Vibes Halal Fruit Flavoured Candy 4 x 150g Pouches 600g
- Price
- £9.97
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
2 PACK Shades by Niko Sour Sour shades 150g 1 pack gummy 100% Vegan/Gluten free Sweets
- Price
- £7.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Shades by Niko Vegan Gummy Sweets 2 Pack Straight Up Strawberry + The Originals Halal Fruit Flavoured Candy 2 x 150g Pouches 300g
- Price
- £7.31
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
42
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
2%
- Generic38%
- Shades by Niko31%
- NORTHERNSCAPE20%
- Perfectmiaoxuan4%
- KINBOS2%
- Monmore Confectionery2%
- Open — no brand owns it (2 brands, 2%)
Shades By Niko demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Shades By Niko search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shades by niko81K/yr
- shades sweets11K/yr
- niko8K/yr
- shades by niko sweets6K/yr
What reviews say buyers love and hate about Shades By Niko
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Fit nicely on womans face”
“Great taste”
“Great sweets”
“They are really well made”
“Great for running”
What buyers complain about
77% of reviews“far too expensive”
“Over rated not very nice taste”
“the cherry ones do taste a bit overly artificial”
Shades By Niko return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shades By Niko questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
