How competitive is the Sesame Snaps niche on Amazon United Kingdom?

10 brands and 29 sellers compete in Sesame Snaps on Amazon United Kingdom. The top 5 Sesame Snaps products take 79% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Sesame Snaps niche?

Sesame Snaps sells for £9.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.23–£21.57. The average incumbent carries 169 reviews — the moat a new listing must climb.

Sesame Snaps

a small market ($53K/yr) — Sesame Snaps doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Sesame Snaps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sesame Snaps is a £53K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.

Sesame Snaps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.2% over the last 90 days and 14.0% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr5K

Search volume / yr-11.2%38K

Conversion rate14.0%

Avg price£9.96

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 29

Top-5 product click share79%

Open market15%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Sesame Snaps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sesame Snaps Original 24 Packets Gluten Free - 1 Box

Price: £9.80
Rating: 4.4/5
Reviews: 189
Age: 6y ago

Sesame Snaps Sesame Snaps - 30g-24 Pack

Price: £8.50
Rating: 4.7/5
Reviews: 210
Age: 12y ago

Classic Nutty Crunch with Sesame Seeds - 24 x 30g | Nutritious Snack | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack

Price: £12.67
Rating: 4.7/5
Reviews: 212
Age: 1y ago

Sesame Seed Snack Bundle 10 Packs Sesame Snap Chocolate Yoghurt Original and Coconut

Price: £9.98
Rating: 4.3/5
Reviews: 31
Age: 1y ago

Sesame Snaps 4 x 30g

Price: £1.23
Rating: 4.7/5
Reviews: 962
Age: 15y ago

Newest

by launch date

Yaffa Sesame Barazak Cookies | Middle Eastern Buttery Sesame Seed Cookies | Traditional Arabic Sweets Gift Box | Healthy Snacks with Wheat Flour & Vegetable Ghee 250g

Price: £4.88
Rating: 3.9/5
Reviews: 7
Age: 10mo ago

Sesame Snaps Original 30g x 24 Gluten-Free & Vegan Snack (Pack of 2)

Price: £15.85
Rating: 4.9/5
Reviews: 15
Age: 1y ago

Sesame Snap Mix Pack of 2 | Sesame snap Original 24x30g & Sesame snap with Coconut 24x30g | from Serendib

Price: £15.80
Rating: 5.0/5
Reviews: 8
Age: 1y ago

Classic Nutty Crunch with Sesame Seeds - 24 x 30g | Nutritious Snack | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack

Price: £12.67
Rating: 4.7/5
Reviews: 212
Age: 1y ago

Sesame Snaps Original 30g x 24 (Pack of 2) | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack

Price: £21.57
Rating: 4.6/5
Reviews: 81
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Anglo-Dal30%
Saras Flavours of Asia18%
Gudz16%
Sesame Snaps11%
Turkeymilk10%
OW Gifts Co7%
Open — no brand owns it (4 brands, 8%)

Sesame Snaps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR14.0%Products12Brands10Top 5 Brands85%OOS Rate4.1%Rating4.6★Reviews169Avg BSR#192

What reviews say buyers love and hate about Sesame Snaps

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall59%

“Perfect snack”

Value For Money10%

“Great value and selection”

Quality-Overall9%

“Good quality”

Advertised Vs Actual Product5%

“As expected”

Nutritional Content3%

“which makes them suitable for a wide range of diets”

What buyers complain about

50% of reviews

Ease Of Chewing/Swallowing50%

“a bit hard to bite”

Common Sesame Snaps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sesame Snaps 41/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.

Sesame Snaps buyers on Amazon United Kingdom complain most about Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.