sesame snaps
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Great168.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Price range
Okay£1.23–£21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, sesame snaps is a £53K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sesame snaps market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 50%
- Out of stock
- 4.1%
- Avg brand age
- 57 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
29
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Anglo-Dal30%
- Saras Flavours of Asia18%
- Gudz16%
- Sesame Snaps11%
- Turkeymilk10%
- OW Gifts Co7%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 17 weeks — -11.2% search growth over the last 90 days.Top sesame snaps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sesame Snaps Original 24 Packets Gluten Free - 1 Box
Anglo-Dal£9.804.4★189 rev
Sesame Snaps Sesame Snaps - 30g-24 Pack
Gudz£8.504.7★210 rev
Classic Nutty Crunch with Sesame Seeds - 24 x 30g | Nutritious Snack | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack
Saras Flavours of Asia£12.674.7★212 rev
Sesame Seed Snack Bundle 10 Packs Sesame Snap Chocolate Yoghurt Original and Coconut
Turkeymilk£9.984.3★31 rev
Sesame Snaps 4 x 30g
Sesame Snaps£1.234.7★962 rev
Newest
by launch date
Yaffa Sesame Barazak Cookies | Middle Eastern Buttery Sesame Seed Cookies | Traditional Arabic Sweets Gift Box | Healthy Snacks with Wheat Flour & Vegetable Ghee 250g
Yaffa£4.887 rev
Sesame Snaps Original 30g x 24 Gluten-Free & Vegan Snack (Pack of 2)
OW Gifts Co£15.8515 rev
Sesame Snap Mix Pack of 2 | Sesame snap Original 24x30g & Sesame snap with Coconut 24x30g | from Serendib
Serendib£15.808 rev
Classic Nutty Crunch with Sesame Seeds - 24 x 30g | Nutritious Snack | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack
Saras Flavours of Asia£12.67212 rev
Sesame Snaps Original 30g x 24 (Pack of 2) | Gluten-Free & Vegan | Deliciously Sweet and Crunchy | On-The-Go Snack
Saras Flavours of Asia£21.5781 rev
Trending
90-day click momentumSesame Snaps Sesame Snaps - 30g-24 Pack
Gudz£8.504.7★
Yaffa Sesame Barazak Cookies | Middle Eastern Buttery Sesame Seed Cookies | Traditional Arabic Sweets Gift Box | Healthy Snacks with Wheat Flour & Vegetable Ghee 250g
Yaffa£4.883.9★
Sesame Snaps 4 x 30g
Sesame Snaps£1.234.7★
Jannis Sesame Bar 70 g Pack of 15
Jannis£9.614.7★
Sesame Seed Snack Bundle 10 Packs Sesame Snap Chocolate Yoghurt Original and Coconut
Turkeymilk£9.984.3★
What buyers say about sesame snaps
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect snack”
“Great value and selection”
“Good quality”
“As expected”
“which makes them suitable for a wide range of diets”
“Lovely flavours”
“Each bar has a great crunchy texture”
“Very sweet”
“so remainder stays fresh”
“very easy to transport on a trip out”
What buyers complain about
“a bit hard to bite”
Common questions
- Is sesame snaps profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the sesame snaps niche?
- 10 brands and 29 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in sesame snaps?
- Top complaints mined from reviews: Ease Of Chewing/Swallowing. The return rate is 0.0%.
- What does it cost to enter the sesame snaps niche?
- Listings span £1.23–£21.57; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.