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Sesame Snaps

Fail

Shoppers spend an estimated $53K a year here, so Sesame Snaps is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£53K/yr38K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
79%top-5 click share · 10 brands · 29 sellers

Flapen Score

Sesame Snaps against its category

The dotted line is the Grocery average. Past it, Sesame Snaps is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Snaps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sesame Snaps 38K times last year and spent an estimated £53K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
14.0%
Market size, estimated
£53Ka year
Top search term
sesame snaps35K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £1.23 to £21.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.96 that is £2K to £5K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£1.23–£21.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #192 within Breakfast Bars. It carries 169 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
4.1%
Average rank
#192in Breakfast Bars
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Sesame Snaps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

29

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

8%

  • Anglo-Dal30%
  • Saras Flavours of Asia18%
  • Gudz16%
  • Sesame Snaps11%
  • Turkeymilk10%
  • OW Gifts Co7%
  • Open — no brand owns it (4 brands, 8%)

Demand

Sesame Snaps search demand

Weekly searches over the year. Pick a range.

900700Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Sesame Snaps

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Ease Of Chewing/Swallowing”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit hard to bite”
A buyer, on “Ease Of Chewing/Swallowing”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Sesame Snaps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data