sesame seeds
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Great486.56avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£213K£213K/yr · 221K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sesame seeds is a £213K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sesame seeds market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £182K–£242K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 4.3%
- Avg brand age
- 71 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
26
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
31%
- Emma Basic17%
- Old India12%
- Yutaka10%
- Schwartz10%
- AKSOY10%
- Munchy Seeds10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top sesame seeds search terms
- sesame seeds191K/yr
- sesame15K/yr
- white sesame seeds6K/yr
- sesame seed6K/yr
- sesame seeds 1kg4K/yr
Top sesame seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Basic - Roasted White Sesame Seeds 150g | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants | Simply sprinkle
Emma Basic£2.724.8★1,820 rev
Old India White Sesame Seeds 1 Kg
Old India£6.744.7★579 rev
Morrisons Sesame Seeds 100g
Morrisons£1.294.7★479 rev
MUNCHY SEEDS Lightly Toasted White Sesame Seeds
Munchy Seeds£2.994.7★359 rev
Schwartz Sesame Seeds 43g
Schwartz£2.004.8★179 rev
Newest
by launch dateMUNCHY SEEDS Lightly Toasted White Sesame Seeds
Munchy Seeds£2.99359 rev
Munchy Seeds Lightly Toasted Savoury White & Black Sesame Seeds 150g
Munchy Seeds£3.10318 rev
Trend Organic Black Sesame Seeds 500gGood Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw
Trend Organic£9.3573 rev
Trend Organic Whole Sesame Seeds Fibre 500g Good Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw
Trend Organic£9.2333 rev
Organic Natural Sesame Seeds 500g (BWFO)
Buy Whole Foods Online£4.0136 rev
Trending
90-day click momentum
Organic Natural Sesame Seeds 250g (BWFO)
Buy Whole Foods Online£2.554.6★
Aksoy Premium Sesame Seeds 600 Grams | 100% Natural Fresh & GMO-Free Ideal for Cooking Baking Salads Bread & Garnishing | Vegan & Versatile Kitchen Essential (Packaging may vary)
AKSOY£4.754.6★
Wholefood Earth Organic Sesame Seeds Black 250g Raw | GMO Free | Vegan | Certified Organic
Wholefood Earth£5.644.7★
Emma Basic - Roasted White Sesame Seeds 150g | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants | Simply sprinkle
Emma Basic£2.724.8★
Alpi Nature White Sesame Seeds Peeled 500g 1.1 lb Peeled White Sesame Seeds Gluten Free
Alpi Nature£6.984.7★
What buyers say about sesame seeds
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Very tasty and easy to use”
“Worth to buy”
“It just adds that extra flavour to everything”
“Really fresh”
“Very good used to make grain Mustard”
“Good for making my porridge”
“I use them for cooking and baking”
“easy to use”
“Crunchy seeds”
What buyers complain about
“Horrible quality”
“Mouldy not munchy”
“Has a burning smell”
“The 1kg bag I bought has gone rancid”
“They are actually more expensive than what you can easily get in the supermarket”
“very small”
“doesnt taste nice when milled”
“Product is bitter”
“A little bit disappointed as its not vacuum sealed as advertised in picture”
Common questions
- Is sesame seeds profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sesame seeds niche?
- 13 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in sesame seeds?
- Top complaints mined from reviews: Quality-Overall, Texture/Consistency-Overall, Smell. The return rate is 0.0%.
- When does demand for sesame seeds peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sesame seeds niche?
- Listings span £1.29–£13.36; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.