How competitive is the Sesame Seeds niche on Amazon United Kingdom?

13 brands and 26 sellers compete in Sesame Seeds on Amazon United Kingdom. The top 5 Sesame Seeds products take 49% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Sesame Seeds?

Sesame Seeds buyers on Amazon United Kingdom complain most about Quality-Overall, Texture/Consistency-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sesame Seeds niche?

Sesame Seeds sells for £6.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.29–£13.36. The average incumbent carries 487 reviews — the moat a new listing must climb.

Sesame Seeds

Sesame Seeds shows low returns (0.0%), but prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Sesame Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sesame Seeds is a £213K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Sesame Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 15.8% of searches end in a purchase.

£213K

revenue / yr

Units sold / yr40K

Search volume / yr-16.3%221K

Conversion rate15.8%

Avg price£6.06

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers13 · 26

Top-5 product click share49%

Open market40%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Top Sesame Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Emma Basic - Roasted White Sesame Seeds 150g | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants | Simply sprinkle

Price: £2.72
Rating: 4.8/5
Reviews: 1,820
Age: 4y ago

Old India White Sesame Seeds 1 Kg

Price: £6.74
Rating: 4.7/5
Reviews: 579
Age: 12y ago

Morrisons Sesame Seeds 100g

Price: £1.29
Rating: 4.7/5
Reviews: 479
Age: 7y ago

MUNCHY SEEDS Lightly Toasted White Sesame Seeds

Price: £2.99
Rating: 4.7/5
Reviews: 359
Age: 2y ago

Schwartz Sesame Seeds 43g

Price: £2.00
Rating: 4.8/5
Reviews: 179
Age: 11y ago

Newest

by launch date

MUNCHY SEEDS Lightly Toasted White Sesame Seeds

Price: £2.99
Rating: 4.7/5
Reviews: 359
Age: 2y ago

Munchy Seeds Lightly Toasted Savoury White & Black Sesame Seeds 150g

Price: £3.10
Rating: 4.6/5
Reviews: 318
Age: 2y ago

Trend Organic Black Sesame Seeds 500gGood Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw

Price: £9.35
Rating: 4.7/5
Reviews: 73
Age: 2y ago

Trend Organic Whole Sesame Seeds Fibre 500g Good Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw

Price: £9.23
Rating: 4.6/5
Reviews: 33
Age: 2y ago

Organic Natural Sesame Seeds 500g (BWFO)

Price: £4.01
Rating: 4.7/5
Reviews: 36
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

31%

Emma Basic17%
Old India12%
Yutaka10%
Schwartz10%
AKSOY10%
Munchy Seeds10%

Sesame Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR15.8%Products27Brands13Top 5 Brands60%OOS Rate4.3%Rating4.7★Reviews487Avg BSR#367

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Top Sesame Seeds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sesame seeds191K/yr -16.2%14.2% conv.
sesame15K/yr -18.1%6.4% conv.
white sesame seeds6K/yr -13.4%12.4% conv.
sesame seed6K/yr -23.6%10.2% conv.
sesame seeds 1kg4K/yr -9.2%13.2% conv.

What reviews say buyers love and hate about Sesame Seeds

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall30%

“No complaints”

Taste-Overall20%

“Very tasty and easy to use”

Value For Money19%

“Worth to buy”

Flavor4%

“It just adds that extra flavour to everything”

Freshness4%

“Really fresh”

What buyers complain about

72% of reviews

Quality-Overall10%

“Horrible quality”

Texture/Consistency-Overall10%

“Mouldy not munchy”

Smell10%

“Has a burning smell”

Stale/Rotten/Spoiled10%

“The 1kg bag I bought has gone rancid”

Value For Money10%

“They are actually more expensive than what you can easily get in the supermarket”

Common Sesame Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sesame Seeds 52/100 on Amazon United Kingdom — Worth a look. The niche generates £213K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.