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Sesame Seeds

Maybe

Returns run at only 0.0% of orders. But prices span $1.29–$13.36, mostly outside the sweet spot, so Sesame Seeds is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£213K/yr221K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
49%top-5 click share · 13 brands · 26 sellers

Flapen Score

Sesame Seeds against its category

The dotted line is the Grocery average. Past it, Sesame Seeds is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sesame Seeds 221K times last year and spent an estimated £213K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
15.8%
Market size, estimated
£213Ka year
Peak month
January1.6× the quietest month
Top search term
sesame seeds191K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £1.29 to £13.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.06 that is £9K to £12K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£1.29–£13.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #367 within Dried Fruits, Nuts & Vegetables. It carries 487 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
4.3%
Average rank
#367in Dried Fruits, Nuts & Vegetables
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sesame Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

26

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

31%

  • Emma Basic17%
  • Old India12%
  • Yutaka10%
  • Schwartz10%
  • AKSOY10%
  • Munchy Seeds10%

Demand

Sesame Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Sesame Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame seeds191K/yr
  • sesame15K/yr
  • white sesame seeds6K/yr
  • sesame seed6K/yr
  • sesame seeds 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+0.70

Horrible quality

Texture/Consistency-Overall10%−0.06

Mouldy not munchy

Smell10%−0.06

Has a burning smell

Stale/Rotten/Spoiled10%−0.06

The 1kg bag I bought has gone rancid

Value For Money10%+1.35

They are actually more expensive than what you can easily get in the supermarket

more expensive than supermarkets

but a bit too pricey

Love

Quality-Overall30%+0.70

No complaints

Perfect quality seeds

Excellent product

Taste-Overall20%+0.36

Very tasty and easy to use

Its yummy and tastes fresh

Good taste

Value For Money19%+1.35

Worth to buy

Great value

Good Value

Flavor4%+0.48

It just adds that extra flavour to everything

Great flavour

Good flavour and loads in the pot for the price

Freshness4%+0.44

Really fresh

The seeds are fresh, nutty and interesting due to the blend

Nutty

FAQ

Common Sesame Seeds questions

Answered from the same tracked data.