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Sesame Oil

Fail

Prices span $2.08–$15.99, mostly outside the sweet spot, so Sesame Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£321K/yr233K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 35 sellers

Flapen Score

Sesame Oil against its category

The dotted line is the Grocery average. Past it, Sesame Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sesame Oil 233K times last year and spent an estimated £321K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
18.1%
Market size, estimated
£321Ka year
Peak month
February1.5× the quietest month
Top search term
sesame oil191K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £2.08 to £15.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.63 that is £23K to £31K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£2.08–£15.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #127 within Oils, Vinegars & Salad Dressings. It carries 1,122 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.6%
Average rank
#127in Oils, Vinegars & Salad Dressings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Sesame Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£96K£128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

35

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • by Amazon20%
  • Kadoya20%
  • Emma Basic18%
  • Lee Kum Kee11%
  • Morrisons9%
  • Biona8%
  • Open — no brand owns it (7 brands, 14%)

Demand

Sesame Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sesame Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame oil191K/yr
  • toasted sesame oil19K/yr
  • sesame oil cooking12K/yr
  • sesame seed oil11K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oily/Greasy19%−0.01

I found the oil not to be that strong in toasted sesame flavour

Rancid Oil

Seemed oil

Value For Money15%−0.02

disappointing for the amount charged

A bit expensive

I paid extra to get a good product

Taste-Overall12%+0.59

Not sure about this taste

Thin and little taste

Cooking Instructions10%−0.04

none of them can cook

Do not want toasted sesame oil

Thickness8%−0.06

Bit thin and not very toasted

And thinner than the others

Thin and little taste

Love

Taste-Overall25%+0.59

lovely sesame taste that lingers in the mouth

So delicious

Love using when making my Asian food

Quality-Overall22%+2.62

Affordable premium quality product

The quality is clear from the first use

Excellent product

Flavor19%+1.22

Nice nutty flavour

Great flavour

Fresh and nutty flavour

Oily/Greasy10%−0.01

Great oil for cooking

Nice nutty oil

Tasty oil

Value For Money8%−0.02

Good value

Worth the money

great value for money

FAQ

Common Sesame Oil questions

Answered from the same tracked data.