How competitive is the Sesame Oil niche on Amazon United Kingdom?

13 brands and 35 sellers compete in Sesame Oil on Amazon United Kingdom. The top 5 Sesame Oil products take 71% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Sesame Oil?

Sesame Oil buyers on Amazon United Kingdom complain most about Oily/Greasy, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sesame Oil niche?

Sesame Oil sells for £7.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.08–£15.99. The average incumbent carries 1,122 reviews — the moat a new listing must climb.

Sesame Oil

prices mostly outside the sweet spot ($2.08–$15.99) — Sesame Oil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sesame Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sesame Oil is a £321K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.

Sesame Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 18.1% of searches end in a purchase.

£321K

revenue / yr

Units sold / yr50K

Search volume / yr-20.4%233K

Conversion rate18.1%

Avg price£7.63

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 35

Top-5 product click share71%

Open market22%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Sesame Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Toasted Sesame Oil 250 ml

Price: £2.67
Rating: 4.7/5
Reviews: 991
Age: 2y ago

Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces

Price: £3.53
Rating: 4.6/5
Reviews: 5,786
Age: 14y ago

Emma Basic - 100% Pure Toasted Sesame Oil - 500ml - Rich Flavour - Antioxidants

Price: £7.62
Rating: 4.7/5
Reviews: 3,536
Age: 6y ago

Lee Kum Kee Pure Sesame Oil 207ml

Price: £2.91
Rating: 4.7/5
Reviews: 347
Age: 6y ago

Morrisons Toasted Sesame Oil 250ml

Price: £2.82
Rating: 4.7/5
Reviews: 873
Age: 7y ago

Newest

by launch date

FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil

Price: £15.77
Rating: 4.8/5
Reviews: 43
Age: 1y ago

Yutaka - Pure Toasted Sesame Oil 150ml - Japanese Style Sesame Oil - Perfect for Cooking Dressings Marinades & Stir-Fries - Natural Nutty Flavour - Suitable for Vegans Gluten Free

Price: £2.08
Rating: 4.8/5
Reviews: 100
Age: 1y ago

by Amazon Toasted Sesame Oil 250 ml

Price: £2.67
Rating: 4.7/5
Reviews: 991
Age: 2y ago

Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking

Price: £10.22
Rating: 4.5/5
Reviews: 303
Age: 2y ago

Biona Organic Toasted Sesame Seed Oil 250ml - Pressed From Gently Toasted Sesame Seeds - Cold Pressed and Unrefined - Authentic Oriental Taste - For Stir Fries Noodles and Marinades

Price: £5.79
Rating: 4.6/5
Reviews: 325
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

by Amazon20%
Kadoya20%
Emma Basic18%
Lee Kum Kee11%
Morrisons9%
Biona8%
Open — no brand owns it (7 brands, 14%)

Sesame Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR18.1%Products16Brands13Top 5 Brands78%OOS Rate0.6%Rating4.6★Reviews1,122Avg BSR#127

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Sesame Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sesame oil191K/yr -20.3%17.3% conv.
toasted sesame oil19K/yr -25.3%17.1% conv.
sesame oil cooking12K/yr -20.8%14.6% conv.
sesame seed oil11K/yr -12.5%8.7% conv.

What reviews say buyers love and hate about Sesame Oil

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall25%

“lovely sesame taste that lingers in the mouth”

Quality-Overall22%

“Affordable premium quality product”

Flavor19%

“Nice nutty flavour”

Oily/Greasy10%

“Great oil for cooking”

Value For Money8%

“Good value”

What buyers complain about

86% of reviews

Oily/Greasy19%

“I found the oil not to be that strong in toasted sesame flavour”

Value For Money15%

“disappointing for the amount charged”

Taste-Overall12%

“Not sure about this taste”

Cooking Instructions10%

“none of them can cook”

Thickness8%

“Bit thin and not very toasted”

Common Sesame Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sesame Oil 45/100 on Amazon United Kingdom — Skip it. The niche generates £321K/yr across 16 tracked products. Search demand moved -20.4% over the last 90 days.