sesame oil
Skip itPrices mostly outside the sweet spot ($2.08–$15.99) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,121.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£321K£321K/yr · 233K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.08–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sesame oil is a £321K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sesame oil market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £305K–£382K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.6%
- Avg brand age
- 76 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
35
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- by Amazon20%
- Kadoya20%
- Emma Basic18%
- Lee Kum Kee11%
- Morrisons9%
- Biona8%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sesame oil search terms
- sesame oil191K/yr
- toasted sesame oil19K/yr
- sesame oil cooking12K/yr
- sesame seed oil11K/yr
Top sesame oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Toasted Sesame Oil 250 ml
by Amazon£2.674.7★991 rev
Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces
Kadoya£3.534.6★5,786 rev
Emma Basic - 100% Pure Toasted Sesame Oil - 500ml - Rich Flavour - Antioxidants
Emma Basic£7.624.7★3,536 rev
Lee Kum Kee Pure Sesame Oil 207ml
Lee Kum Kee£2.914.7★347 rev
Morrisons Toasted Sesame Oil 250ml
Morrisons£2.824.7★873 rev
Newest
by launch date
FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil
FOREWAY£15.7743 rev
Yutaka - Pure Toasted Sesame Oil 150ml - Japanese Style Sesame Oil - Perfect for Cooking Dressings Marinades & Stir-Fries - Natural Nutty Flavour - Suitable for Vegans Gluten Free
Yutaka£2.08100 rev
by Amazon Toasted Sesame Oil 250 ml
by Amazon£2.67991 rev
Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking
Gramiyaa£10.22303 rev
Biona Organic Toasted Sesame Seed Oil 250ml - Pressed From Gently Toasted Sesame Seeds - Cold Pressed and Unrefined - Authentic Oriental Taste - For Stir Fries Noodles and Marinades
Biona£5.79325 rev
Trending
90-day click momentumGramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking
Gramiyaa£10.224.5★
FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil
FOREWAY£15.774.8★
Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces
Kadoya£3.534.6★
Lee Kum Kee Pure Sesame Oil 207ml
Lee Kum Kee£2.914.7★
Emma Basic - 100% Pure Toasted Sesame Oil - 2 Litre - Rich Flavour - Antioxidants
Emma Basic£15.994.7★
What buyers say about sesame oil
What buyers praise and complain about, mined from review topics.What buyers love
“lovely sesame taste that lingers in the mouth”
“Affordable premium quality product”
“Nice nutty flavour”
“Great oil for cooking”
“Good value”
“As soon as you open the bottle you get a rich toasted sesame aroma that smells authentic without being too strong or overpowering”
“it's good for daily cooking use”
“Perfect as says on bottles”
“Fresh and nutty flavour”
“Nice sesame oil with Japanese quality”
What buyers complain about
“I found the oil not to be that strong in toasted sesame flavour”
“disappointing for the amount charged”
“Not sure about this taste”
“none of them can cook”
“Bit thin and not very toasted”
“The product description is misleading”
“Burnt bitter oil”
“However a stronger toasted flavour I would suggest to try elsewhere”
“A thoroughly subpar product that is worse than the usual quality available at supermarkets”
“Very big bottle”
Common questions
- Is sesame oil profitable to sell on Amazon United Kingdom?
- The niche generates £321K/yr across 16 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the sesame oil niche?
- 13 brands and 35 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sesame oil?
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for sesame oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sesame oil niche?
- Listings span £2.08–£15.99; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,122 reviews — the moat a new listing must climb.