Skip to content

Sesame Oil

Fail

Prices span $2.08–$15.99, mostly outside the sweet spot, so Sesame Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£321K/yr233K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 35 sellers

Flapen Score

Sesame Oil against its category

The dotted line is the Grocery average. Past it, Sesame Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sesame Oil 233K times last year and spent an estimated £321K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
18.1%
Market size, estimated
£321Ka year
Peak month
February1.5× the quietest month
Top search term
sesame oil191K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £2.08 to £15.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.63 that is £23K to £31K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£2.08–£15.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #127 within Oils, Vinegars & Salad Dressings. It carries 1,122 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.6%
Average rank
#127in Oils, Vinegars & Salad Dressings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Sesame Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£96K£128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

35

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

14%

  • by Amazon20%
  • Kadoya20%
  • Emma Basic18%
  • Lee Kum Kee11%
  • Morrisons9%
  • Biona8%
  • Open — no brand owns it (7 brands, 14%)

Demand

Sesame Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sesame Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sesame oil191K/yr
  • toasted sesame oil19K/yr
  • sesame oil cooking12K/yr
  • sesame seed oil11K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“I found the oil not to be that strong in toasted sesame flavour”
A buyer, on “Oily/Greasy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Sesame Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data