Sesame Oil
FailPrices span $2.08–$15.99, mostly outside the sweet spot, so Sesame Oil is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £321K/yr233K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 71%top-5 click share · 13 brands · 35 sellers
Flapen Score
Sesame Oil against its category
The dotted line is the Grocery average. Past it, Sesame Oil is stronger. Inside it, weaker.
Market
The Sesame Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sesame Oil 233K times last year and spent an estimated £321K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £321Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- sesame oil191K searches a year
02 · Price
A sale here is worth £7.63.
Listings sell for £7.63 on average, from £2.08 to £15.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.63 that is £23K to £31K a year per listing.
- Average price
- £7.63under the $15 to $100 sweet spot
- Price range
- £2.08–£15.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #127 within Oils, Vinegars & Salad Dressings. It carries 1,122 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.6%
- Average rank
- #127in Oils, Vinegars & Salad Dressings
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,122per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Sesame Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Toasted Sesame Oil 250 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 991
- Age
- 2y ago

Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 5,786
- Age
- 14y ago

Emma Basic - 100% Pure Toasted Sesame Oil - 500ml - Rich Flavour - Antioxidants
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 3,536
- Age
- 6y ago

Lee Kum Kee Pure Sesame Oil 207ml
- Price
- £2.91
- Rating
- 4.7/5
- Reviews
- 347
- Age
- 6y ago

Morrisons Toasted Sesame Oil 250ml
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 873
- Age
- 7y ago
Trending
90-day click momentum
Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 2y ago

FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil
- Price
- £15.77
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 5,786
- Age
- 14y ago

Lee Kum Kee Pure Sesame Oil 207ml
- Price
- £2.91
- Rating
- 4.7/5
- Reviews
- 347
- Age
- 6y ago

Emma Basic - 100% Pure Toasted Sesame Oil - 2 Litre - Rich Flavour - Antioxidants
- Price
- £15.99
- Rating
- 4.7/5
- Reviews
- 3,536
- Age
- 6y ago
Newest
by launch date
FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil
- Price
- £15.77
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

Yutaka - Pure Toasted Sesame Oil 150ml - Japanese Style Sesame Oil - Perfect for Cooking Dressings Marinades & Stir-Fries - Natural Nutty Flavour - Suitable for Vegans Gluten Free
- Price
- £2.08
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 1y ago

by Amazon Toasted Sesame Oil 250 ml
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 991
- Age
- 2y ago

Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 2y ago

Biona Organic Toasted Sesame Seed Oil 250ml - Pressed From Gently Toasted Sesame Seeds - Cold Pressed and Unrefined - Authentic Oriental Taste - For Stir Fries Noodles and Marinades
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
35
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- by Amazon20%
- Kadoya20%
- Emma Basic18%
- Lee Kum Kee11%
- Morrisons9%
- Biona8%
- Open — no brand owns it (7 brands, 14%)
Demand
Sesame Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sesame Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sesame oil191K/yr
- toasted sesame oil19K/yr
- sesame oil cooking12K/yr
- sesame seed oil11K/yr
Reviews and returns
What reviews say buyers love and hate about Sesame Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I found the oil not to be that strong in toasted sesame flavour
Rancid Oil
Seemed oil
disappointing for the amount charged
A bit expensive
I paid extra to get a good product
Not sure about this taste
Thin and little taste
none of them can cook
Do not want toasted sesame oil
Bit thin and not very toasted
And thinner than the others
Thin and little taste
Love
lovely sesame taste that lingers in the mouth
So delicious
Love using when making my Asian food
Affordable premium quality product
The quality is clear from the first use
Excellent product
Nice nutty flavour
Great flavour
Fresh and nutty flavour
Great oil for cooking
Nice nutty oil
Tasty oil
Good value
Worth the money
great value for money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sesame Oil questions
Answered from the same tracked data.









