Serrano Ham
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -13.8% this quarter, so Serrano Ham is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £375K/yr106K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 15 sellers
Flapen Score
Serrano Ham against its category
The dotted line is the Grocery average. Past it, Serrano Ham is stronger. Inside it, weaker.
Market
The Serrano Ham market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Serrano Ham 106K times last year and spent an estimated £375K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £375K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £375Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- serrano ham22K searches a year
02 · Price
A sale here is worth £57.14.
Listings sell for £57.14 on average, from £2.58 to £295.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £57.14 that is £6K to £14K a year per listing.
- Average price
- £57.14inside the $15 to $100 sweet spot
- Price range
- £2.58–£295.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 35.6% of listings are out of stock. The average listing ranks #34 within Fresh & Chilled. It carries 197 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 68%
- Out of stock, average day
- 35.6%
- Average rank
- #34in Fresh & Chilled
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 197per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Serrano Ham products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Serrano Ham 120g
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 12mo ago

Spanish Serrano Ham Shoulder Gran Reserva by The Black Hoof
- Price
- £70.22
- Rating
- 3.6/5
- Reviews
- 738
- Age
- 7y ago

Award-Winning Serrano Ham Leg with Stand | Whole Paleta Shoulder 4-4.5kg | Authentic Spanish Jamon | 100% Natural
- Price
- £80.68
- Rating
- 4.2/5
- Reviews
- 271
- Age
- 6y ago

Spanish Boneless Serrano Ham Gran Reserva by The Black Hoof
- Price
- £37.12
- Rating
- 3.6/5
- Reviews
- 754
- Age
- 4y ago

100% Iberian Acorn-fed Ham Shoulder - 100g Ham Slices - Pata Negra - Vacuum packed - Paleta 100% Iberica de Bellota
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 2y ago
Trending
estimated 90-day click momentum
Spanish Serrano Ham Leg Gran Reserva by The Black Hoof
- Price
- £117.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Serrano Ham Cured Duroc Reserva Boneless + Ham Stand - Spanish Jamon Serrano Jamonprive - 1 KG (Mini Version)
- Price
- £25.02
- Rating
- 3.2/5
- Reviews
- 756
- Age
- 5y ago

Morrisons Cream Cheese Wrapped in Serrano Ham 100 g
- Price
- £3.24
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 8y ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Morrisons Spanish Selection Ham and Chorizo 120g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 10y ago
Newest
by launch date
Spanish Serrano Ham Leg Gran Reserva by The Black Hoof
- Price
- £117.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Spanish Iberico Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £134.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Spanish Serrano Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £87.11
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 9mo ago

Morrisons The Best 16 Month Aged Serrano 80g
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 11mo ago

Morrisons Serrano Ham 120g
- Price
- £2.61
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
15
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 82%
Open market
11%
- THE BLACK HOOF33%
- Morrisons25%
- JAMONNATURAL12%
- Alises12%
- Unearthed4%
- Generic2%
- Open — no brand owns it (9 brands, 11%)
Demand
Serrano Ham search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Serrano Ham search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serrano ham22K/yr
- jamon18K/yr
- jamon iberico18K/yr
- serrano4K/yr
- spanish ham8K/yr
- jamon serrano8K/yr
- hamon5K/yr
- serano ham3K/yr
- iberico ham leg5K/yr
- jambon4K/yr
Reviews and returns
What reviews say buyers love and hate about Serrano Ham
We read the reviews and the return reasons for every product selling here.
“Too dry for my taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serrano Ham questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









