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Senseo Coffee Pods

Fail

The top 5 brands take 98% of clicks, so Senseo Coffee Pods is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£127K/yr47K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
58%top-5 click share · 7 brands · 22 sellers

Flapen Score

Senseo Coffee Pods against its category

The dotted line is the Grocery average. Past it, Senseo Coffee Pods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Senseo Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Senseo Coffee Pods 47K times last year and spent an estimated £127K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
9.2%
Market size, estimated
£127Ka year
Peak month
November1.5× the quietest month
Top search term
senseo coffee pods33K searches a year

02 · Price

A sale here is worth £29.17.

Listings sell for £29.17 on average, from £3.70 to £87.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £29.17 that is £3K to £7K a year per listing.

Average price
£29.17inside the $15 to $100 sweet spot
Price range
£3.70–£87.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #442 within Coffee. It carries 1,059 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
46%
Out of stock, average day
0.3%
Average rank
#442in Coffee
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,059per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Senseo Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

1%

  • Senseo60%
  • by Amazon22%
  • Generic11%
  • JDE3%
  • Douwe Egberts2%
  • PONLEE1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Senseo Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Senseo Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • senseo coffee pods33K/yr
  • senseo coffee pads6K/yr
  • senseo6K/yr
  • senseo pods4K/yr

Reviews and returns

What reviews say buyers love and hate about Senseo Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.26

Not worth it

the price shot up

Waste of money

Taste-Overall21%+0.73

Cheap tasting coffee pads

theres no taste in these pads at all

Awful taste

Caffeine Content7%+1.22

lack character or actual caffeine

The weakest coffee Ive ever had from Amazon

Smell5%−0.06

they dont smell right either

Burning electrical smell when switched on

Flavor5%0.00

Awful: lack flavour and weak product

barely has any coffee flavour

Love

Taste-Overall32%+0.73

Good taste

Tasty coffee

Simply stunning coffee

Caffeine Content16%+1.22

Good coffee

A good strong coffee

Great tasting coffee

Quality-Overall15%+1.88

Good quality coffee

Quality coffee

Quality good

Value For Money11%−0.26

Great value coffee

good value for money

Good price

Advertised Vs Actual Product10%+0.87

Just as good as the name branded ones

as described

Exactly what I ordered

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall50%▁▁▁█▅▁
Smell17%▁▁▁▁▁█

they dont smell right either

Burning electrical smell when switched on

Flatness8%▁▁▁▁▁█
Heating8%▁▁▁▁█▁
Product Condition8%▁▁▁▁▁█

FAQ

Common Senseo Coffee Pods questions

Answered from the same tracked data.