Skip to content

Semolina

Fail

Prices span $1.02–$7.85, mostly outside the sweet spot, so Semolina is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£136K/yr187K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
84%top-5 click share · 7 brands · 30 sellers

Flapen Score

Semolina against its category

The dotted line is the Grocery average. Past it, Semolina is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Semolina market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Semolina 187K times last year and spent an estimated £136K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
15.4%
Market size, estimated
£136Ka year
Peak month
May1.4× the quietest month
Top search term
semolina flour65K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £1.02 to £7.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £4.70 that is £9K to £12K a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£1.02–£7.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baking Supplies. It carries 533 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#18in Baking Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Semolina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

30

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Il Molino Chiavazza48%
  • Puregro17%
  • Natco16%
  • Antimo Caputo8%
  • Whitworths5%
  • Prestige Food & Wine3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Semolina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Semolina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • semolina flour65K/yr
  • semolina79K/yr
  • semolina flour for pizza25K/yr
  • fine semolina7K/yr
  • semolina fine7K/yr
  • gluten free semolina4K/yr

Reviews and returns

What reviews say buyers love and hate about Semolina

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.11

Not the cheapest buy

not impressed for the price

Quality-Overall25%+1.77

The bag was not the best

Advertised Vs Actual Product25%−0.09

Not as described

Love

Quality-Overall28%+1.77

Good quality

Great product

Nice and fine

Baking19%+0.34

This product is great when making bread and pizzas

Excellent pizza dough

Great flour, works well when I make my bread rolls

Advertised Vs Actual Product10%−0.09

As described

Just the thing spot on

What I was looking for

Cooking Instructions8%+0.75

Love great for cooking

worked well in macaron recipe

Very fine and works well in recipes

Taste-Overall6%+0.52

Tastes divine

it tasted lovely

it came out deliciously will be buying again u get quite a lot

FAQ

Common Semolina questions

Answered from the same tracked data.