semolina
Skip itPrices mostly outside the sweet spot ($1.02–$7.85) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Good532.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 187K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.70avg listing price — sweet spot $15–$100
Price range
Bad£1.02–£7.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, semolina is a £136K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
semolina market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £118K–£141K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Il Molino Chiavazza48%
- Puregro17%
- Natco16%
- Antimo Caputo8%
- Whitworths5%
- Prestige Food & Wine3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top semolina search terms
- semolina flour65K/yr
- semolina79K/yr
- semolina flour for pizza25K/yr
- fine semolina7K/yr
- semolina fine7K/yr
- gluten free semolina4K/yr
Top semolina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£5.154.7★671 rev
Natco Semolina Fine 500G
Natco£3.704.6★1,761 rev
Puregro Semolina Coarse | Premium Quality | Semolina Coarse | 100% Natural | Versatile Use | Ideal For Baking | Healthy Addition To Your Diet | Perfect For Home Cooking | Weight 500g | Pack of 1
Puregro£3.974.5★81 rev
Caputo semola di Grano Duro rimacinata durum Wheat Semolina 1 KG
Antimo Caputo£5.374.8★562 rev
il Molino Chiavazza Semola Rimacinata 1kg - Pack of 2 | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£7.804.7★671 rev
Newest
by launch datePuregro Semolina Coarse | Premium Quality | Semolina Coarse | 100% Natural | Versatile Use | Ideal For Baking | Healthy Addition To Your Diet | Perfect For Home Cooking | Weight 500g | Pack of 1
Puregro£3.9781 rev
Indus Semolina Coarse 375g
Indus£1.0215 rev
il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£5.15671 rev
il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£4.05521 rev
il Molino Chiavazza Semola Rimacinata 1kg - Pack of 2 | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£7.80671 rev
Trending
90-day click momentumil Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£4.054.6★
Puregro Semolina Coarse | Premium Quality | Semolina Coarse | 100% Natural | Versatile Use | Ideal For Baking | Healthy Addition To Your Diet | Perfect For Home Cooking | Weight 500g | Pack of 1
Puregro£3.974.5★
il Molino Chiavazza Semola Rimacinata 1kg - Pack of 2 | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£7.804.7★
il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£5.154.7★
Natco Semolina Fine 500G
Natco£3.704.6★
What buyers say about semolina
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“This product is great when making bread and pizzas”
“As described”
“Love great for cooking”
“Tastes divine”
“Perfect for Crispy”
“Great value for money”
“flavour to your culinary experience”
“Best flour for pasta”
“Just add a pinch of salt”
What buyers complain about
“Not the cheapest buy”
“The bag was not the best”
“Not as described”
Common questions
- Is semolina profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 10 tracked products. 90-day search growth is +27.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the semolina niche?
- 7 brands and 30 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in semolina?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for semolina peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the semolina niche?
- Listings span £1.02–£7.85; the average listing price is £4.70 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.