Skip to content

Selection Box Christmas

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -48.7% this quarter, so Selection Box Christmas is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£296K/yr1.1M searches / yr
90-day growth
-48.7%search demand this quarter
Competition
39%top-5 click share · 16 brands · 118 sellers

Flapen Score

Selection Box Christmas against its category

The dotted line is the Grocery average. Past it, Selection Box Christmas is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selection Box Christmas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Selection Box Christmas 1.1M times last year and spent an estimated £296K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
2.6%
Market size, estimated
£296Ka year
Peak month
December232.1× the quietest month
Top search term
selection box436K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £2.86 to £24.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £10.61 that is £16K to £21K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£2.86–£24.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #421 within Chocolate Candy. It carries 983 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
71%
Out of stock, average day
31.8%
Average rank
#421in Chocolate Candy
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
983per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Selection Box Christmas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

118

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

24%

  • Cadbury26%
  • The Postal Chocolatier13%
  • Offer Shop13%
  • Chocohugs11%
  • Celebrations6%
  • ChocoLuxe Co6%

Demand

Selection Box Christmas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 232.1×

Search terms

Top Selection Box Christmas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selection box436K/yr
  • cadbury selection box37K/yr
  • selection boxes110K/yr
  • christmas selection boxes54K/yr
  • selection4K/yr
  • selection box christmas249K/yr
  • cadburys selection box13K/yr
  • christmas selection box11K/yr
  • christmas chocolate selection box19K/yr
  • selection boxes for kids27K/yr

Reviews and returns

What reviews say buyers love and hate about Selection Box Christmas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.20

Waste of money

Too expensive

Way overpriced

Size-Overall31%−0.22

Really small

Disappointed with size

Small box

Sweetness5%+0.03

not lots of chocolate in there

when it arrived it is all fizzy sweets which I am not keen on

Fewer sweets than expected

Advertised Vs Actual Product3%+0.04

The photo of the box of chocolates is misleading

Wasnt as pictured

The picture in the listing is very misleading

Taste-Overall2%+1.16

Seem to taste cheaper

changed the taste

It tasted stale

Love

Gifting Purpose26%+2.56

Well received gift

Chocolate gift

Fabulous gift

Taste-Overall20%+1.16

Good taste

delicious as usual

Yummy chocolates

Value For Money18%−0.20

Best value

Good price

Great value

Quality-Overall10%+0.75

Brilliant quality

quality Chocolate you can buy

quality product, I'm really happy with them, excellent selection

Sweetness6%+0.03

Sweet treat

It's a sweet

Good sweet selection

FAQ

Common Selection Box Christmas questions

Answered from the same tracked data.