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Seeded Bread

Fail

The top 5 brands take 100% of clicks, so Seeded Bread is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£47K/yr87K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 34 sellers

Flapen Score

Seeded Bread against its category

The dotted line is the Grocery average. Past it, Seeded Bread is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seeded Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seeded Bread 87K times last year and spent an estimated £47K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 34.2% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 34.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
34.2%
Market size, estimated
£47Ka year
Peak month
January1.5× the quietest month
Top search term
seeded bread62K searches a year

02 · Price

A sale here is worth £1.58.

Listings sell for £1.58 on average, from £0.89 to £2.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £1.58 that is £2K to £3K a year per listing.

Average price
£1.58under the $15 to $100 sweet spot
Price range
£0.89–£2.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #24 within Bakery. It carries 1,017 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#24in Bakery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,017per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Seeded Bread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Hovis40%
  • Morrisons31%
  • Warburtons26%
  • Generic3%
  • Jason's1%
  • Open — no brand owns it (0%)

Demand

Seeded Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Seeded Bread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seeded bread62K/yr
  • granary bread16K/yr
  • bread seeded5K/yr
  • granary2K/yr
  • seed bread2K/yr

Reviews and returns

What reviews say buyers love and hate about Seeded Bread

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Baking”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Seeded Bread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data