Seeded Bread
FailThe top 5 brands take 100% of clicks, so Seeded Bread is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £47K/yr87K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 34 sellers
Flapen Score
Seeded Bread against its category
The dotted line is the Grocery average. Past it, Seeded Bread is stronger. Inside it, weaker.
Market
The Seeded Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seeded Bread 87K times last year and spent an estimated £47K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
34.2% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 34.2%
- Market size, estimated
- £47Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- seeded bread62K searches a year
02 · Price
A sale here is worth £1.58.
Listings sell for £1.58 on average, from £0.89 to £2.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £1.58 that is £2K to £3K a year per listing.
- Average price
- £1.58under the $15 to $100 sweet spot
- Price range
- £0.89–£2.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #24 within Bakery. It carries 1,017 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #24in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,017per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Seeded Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warburtons Original Seeded Batch Loaf 800g
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 1,665
- Age
- 18y ago

Morrisons The Best Multi-Seed Loaf 800g
- Price
- £1.66
- Rating
- 4.5/5
- Reviews
- 2,594
- Age
- 9y ago

Hovis Original 7 Seeds Bread 800G
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 3,668
- Age
- 13y ago

Hovis Seed Sensations Seven Seeds Bread 400g
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,760
- Age
- 11y ago

Hovis Seeded Batch Bread 800 g
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 1,143
- Age
- 7y ago
Trending
90-day click momentum
Morrisons Soya & Linseed Loaf 800g
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 6y ago

Morrisons The Best Seeded Bread 400g
- Price
- £1.10
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 8y ago

Warburtons Original Seeded Batch Loaf 800g
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 1,665
- Age
- 18y ago

Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Jasons Grains And Seeds Ciabattin Sourdough 580g
- Price
- £2.20
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 3y ago
Newest
by launch date
Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Morrisons Lightly Seeded Loaf 800g
- Price
- £0.89
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 1y ago

Morrisons Market Street Sliced Granary Loaf Malted Brown 800g
- Price
- £1.58
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 2y ago

Jasons Grains And Seeds Ciabattin Sourdough 580g
- Price
- £2.20
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 3y ago

Morrisons Soya & Linseed Loaf 800g
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Hovis40%
- Morrisons31%
- Warburtons26%
- Generic3%
- Jason's1%
- Open — no brand owns it (0%)
Demand
Seeded Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Seeded Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seeded bread62K/yr
- granary bread16K/yr
- bread seeded5K/yr
- granary2K/yr
- seed bread2K/yr
Reviews and returns
What reviews say buyers love and hate about Seeded Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
Dry and tasteless
does not taste nice
this was stale, dry
Dry and tasteless
Dry and not a good sourdough
hard as concrete
Too hard
Didnt like this sourdough bread
Dry and not a good sourdough
which is not what I asked for
Love
Enjoyable bread
It's a very good seeded bread
Nice as toast too
Much more satisfying taste
It tastes good on it's own
Great taste
Good flavour
a bit more flavour than plain bread
Love this toasted - great flavour
Good quality bread
Good quality
Hovis Great Quality
This is the nicest sourdough I have tasted
In comparison to other sourdough bread I've bought I thought the price prior to purchase was reasonable
Had the unmistakable taste of sourdough in good measure
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seeded Bread questions
Answered from the same tracked data.









