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Seeded Bread

Fail

The top 5 brands take 100% of clicks, so Seeded Bread is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£47K/yr87K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 34 sellers

Flapen Score

Seeded Bread against its category

The dotted line is the Grocery average. Past it, Seeded Bread is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seeded Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seeded Bread 87K times last year and spent an estimated £47K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

34.2% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
34.2%
Market size, estimated
£47Ka year
Peak month
January1.5× the quietest month
Top search term
seeded bread62K searches a year

02 · Price

A sale here is worth £1.58.

Listings sell for £1.58 on average, from £0.89 to £2.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £1.58 that is £2K to £3K a year per listing.

Average price
£1.58under the $15 to $100 sweet spot
Price range
£0.89–£2.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #24 within Bakery. It carries 1,017 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#24in Bakery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,017per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Hovis40%
  • Morrisons31%
  • Warburtons26%
  • Generic3%
  • Jason's1%
  • Open — no brand owns it (0%)

Demand

Seeded Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Seeded Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seeded bread62K/yr
  • granary bread16K/yr
  • bread seeded5K/yr
  • granary2K/yr
  • seed bread2K/yr

Reviews and returns

What reviews say buyers love and hate about Seeded Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.03

Awful taste

Dry and tasteless

does not taste nice

Moist/Dry19%−0.13

this was stale, dry

Dry and tasteless

Dry and not a good sourdough

Hard Feel13%−0.08

hard as concrete

Too hard

Sour8%−0.01

Didnt like this sourdough bread

Dry and not a good sourdough

Advertised Vs Actual Product4%−0.01

which is not what I asked for

Love

Baking28%+0.79

Enjoyable bread

It's a very good seeded bread

Nice as toast too

Taste-Overall22%−0.03

Much more satisfying taste

It tastes good on it's own

Great taste

Flavor11%+1.00

Good flavour

a bit more flavour than plain bread

Love this toasted - great flavour

Quality-Overall8%+0.58

Good quality bread

Good quality

Hovis Great Quality

Sour7%−0.01

This is the nicest sourdough I have tasted

In comparison to other sourdough bread I've bought I thought the price prior to purchase was reasonable

Had the unmistakable taste of sourdough in good measure

FAQ

Common Seeded Bread questions

Answered from the same tracked data.